About me

I am a London based graphic designer having embarked on an intensive graphic design course to change my life and career and discover what it really means to follow and live your dreams.

QuestionsProjectsExperienceTeam

Projects

• POH-KEH pokeBranding - Client project Design a fun and personable brand for a new poke and sushi restaurant aimed at young professionals.
• CutTheCrap.comCampaign Event - Student project Design an event and supporting app to change the perception and empower the targeted demographic of women to embrace and feel confident to poo at work. #cutthecrap.com

Work history

K
K
Innovation and Business Development ManagerKellyDeli LTD
Mar 2015London, United KingdomFull Time
New business development - development of a new e-commerce channel for customers to order sushi for delivery or click and collect via a bespoke designed website and application platform - developing the existing Sushi Daily business into the travel retail sector - refreshing the existing hot food range within the travel retail environment into a more coherent and customer focused menu New concept development - project managed and launched a new concept into the European market aimed to bring freshly made Asian grab and go food into the supermarket environment
W
W
Brand ExecutiveWasabi sushi & bento
May 2013 - Mar 2015London, United KingdomFull Time
Campaigns & Launches - Solely managed Christmas campaign for Kimchee To Go and Kimchee Restaurant adhering to time and budget. - Managed the launch of nutritional information for the company. - Launched new loyalty cards campaign into Kimchee branches to expand customer base. - Managed the launch of new Wasabi branded products from condiments packaging to new drinks and snacks with complementary campaigns utilising social media, customer mailing list and in-store promotions. - Successfully launched new food packaging and new menu into stores with added support for marketing collateral such as new vinyl artwork, posters and menu boards. Marketing - Extensive copywriting for both brands ensuring the right tone of voice is conveyed across all customer touch points. - Managed and worked closely with the agency to create the company tender pack to help acquire new sites for Wasabi and Kimchee - Worked closely with the design team on latest photo shoots as well as creating bespoke marketing collateral such as name cards, posters and vinyls to enhance customer experience. POS - Development of new leaflets, table mats and flyers for Wasabi and Kimchee ensuring products are purchased to budget - Launched new stationery to enhance the company brand for both Wasabi and Kimchee. - Product development for branches such as metal name card holders for the hot units and opening times holder for front window display. - Managed all hoarding and vinyl installation (internal and external), from brief to design to working with suppliers for installation in both new and existing stores.

+ Show more

Skills

• Graphic Design
• Business Development
• Project Management
• Branding
• Editorial Design
• Adobe Creative Suite
• Sketch
• UX Design
• UI Design
• Design Thinking

Education

Graphic DesignShillington
Apr 2018London, United Kingdom
Set in a studio environment, I studied an intensive three month graphic design course teaching the history, fundamental design principles and skills to use and execute digital and printed briefs with Adobe InDesign, Illustrator, Photoshop and Sketch programs. Time management, organisation and attention to detail were key skills that were pushed and enhanced throughout the course to ensure the designs were as strong as possible.
U
U
English Language and Linguistics and Creative WritingUniversity of Roehampton
Sep 2003 - Jun 2006London, United Kingdom
3 year BA degree graduating with a second-class honours, upper division qualification. A mix of theory and creative training learning the systems of the English Language.