Agile and visually driven producer who is both tenacious and resourceful. Having spent 6 years working in buying for big fashion brands, and keen to make thought provoking work, I transitioned into the world of commercial film making. As the role of producer has evolved, so has my skill set. I am comfortable working on multi platform campaigns from concept to delivery working directly with clients, senior creatives, suppliers, crew and high level talent. Film, TVC, short form docs, Print, Branded activations and 360 intergrated campaigns are worlds that I can traverse with ease. Global work includes: Argentina, Oman, Russia, Turkey, Iceland, Romania, Lithuania, Wales, Czech Republic, Spain.
FILM | SOCIALS | DOOH | PRINT Client: Diageo, Johnnie Walker, GIFTING 2020 Creating a modular system across the Johnnie Walker range that allows for flexible communication, taps into specific consumer needs in each of the global markets, and creates a tiered creative approach from OOH to in-store, across various gifting occasions from Christmas to Chinese New Year to Father’s day.
EXPERIENTIAL | EVENT PLANNING | FILM | SOCIALS | DOOH Client: Netflix NL , ORANGE IS THE NEW BLACK National campaign to reengage lapsed audiences, and engage new viewers to the show and Netflix. Highlight: Building a prison bus boat for Gay Pride 2018 featuring prominent members/influencers from the LGBTQ community
TVC | CONTENT | MUSIC VIDEOS | STILLS Clients: Nike, Virgin Media, Virgin Games, Grants Whisky, Hotels.com, Kit Kat, , HPE, Tesco, Asda, KFC, AA and Massive Attack. Agencies: Adam&EveDDB, Wieden & Kennedy, Saatchi & Saatchi, BBH, FCB Inferno, VCCP, JWT, Y&R, Ogilvy. Directors: Daniel Kleinman, Ringan Ledwidge, Traktor, Pete Riski, Austen Humphries, Jack Whitely. - Creatively develop and production manage global commercials. - Work with Creative teams/ Directors to develop initial idea through to final film delivery. - Effectively and efficiently ensure all projects are executed on scope and on time. - Understand the project vision, drive day-to-day creative executions and revisions and monitor/resolve issues as they arise. - Budget ownership and tracking. - Calmly and confidently wrangle multiple moving pieces at various stages of production at once.
ADJUST YOUR SET - Content Producer -M&S Babyworld, 4 x 30’s online editorial films. PEPPERMINT FILMS - Line Producer - ‘Here Boy’ directed by Molly Manners. Winner of Creative England’s Funny Girls initiative. 4CREATIVE - Production Manager - TVC and integrated content: Hunted, director Alex Boutell. - TVC and integrated content: Underdog, director Will Felix Clarke. - TVC and integrated content: Alternative election, director Neil Gorringe - TVC: Racing Trail, director Rob Blishen - STILLS & ART: ‘This Is England 90’, Photographer Dean Rogers. - STILLS & ART: Indian Summers’, Photographer Frieke Janssens.
i-D (VICE MEDIA) | FILM | STILLS | SOCIALS | EDITORIAL COPY 2014 Client: NIKE , Action Women A PR campaign including 3 x films, stills and editorial, shining the light on the new female generation changing sport and society in Russia , Turkey and The Middle East. Content was used online and for live events screened during international women's day. Client: THE BUSINESS OF FASHION , i-D x BOF 500 15 x online films and social assets to launch the Business of Fashion 500. Featuring high level talent including Alexa Chung, Edward Enninful and Carine Roitfeld.
Clients: Vodafone, Virgin Mobile, Virgin Atlantic, British Airways, Visa, Walkers, Boots, BT Sports and TK Maxx. Agencies: Y&R, 180 Amsterdam, Brothers and Sisters, VCCP, Grey, AMV BDDO, Directors: Antoine Bardot Jacquet, Traktor, Canada, Michael Gracey, Matthias Hoene, Michael Geoghagen, Chris Cairns, Tom Beard. - Supporting the pitch process, via submission of detailed budgeting and scheduling to management and producers. - Effective multi tasking and time management skills working on multiple productions ranging from small scale budgets of £10K to larger global productions up to £2M . - Working closely with Directors continually looking for innovative/creative solutions on production methods, whilst maintaining high production values and profit margins. - Building and maintaining effective client and crew relationships. - Developing effective cost management processes to maximise on profits and streamline costs. - Managing all elements of the shooting process including pre - production, post production, edit, negotiating all crew/equipment /location/travel deals and rates whilst maintaining operation excellence. - Extensive knowledge of APA/Betcu rates and working practices. - Organising and production managing worldwide shoots ensuring all insurances and legal requirements are met, and fully documented.
- Developing my own product category and presenting monthly ranges to stakeholders/ Buying & Merchandising directors. - Managing and producing high profile LFW designer Collaborations ranges including Louise Gray, Holly Fulton & Sophie Hulme. Worked closely with the design team to establish and develop key pieces/trends for the season. - Negotiating cost prices on all orders to ensure intake margin is achieved and pricing structure - Overseeing the Critical Path to ensure key delivery and press launch dates were met. - Monitoring competitor activity both on the high street and online and producing competitor analysis reports. - Liaised with creative team and press to ensure excellent presentation and promotion of key products within the ASOS magazine and wider publications.
The Masterclass was created by the APA in 2001 and is now established as the industry standard training course for people who are on their way to becoming producers. Each year, top people in the industry devote time to passing on their expertise via lecturing and hosting study groups. The Masterclass is hugely popular and always over subscribed.