Projects
- #GroceryrunwayWe are starting a community of creative responses to what is going on all around us right now. We want to ask the C41 network; Directors, Photographers, and all of the family to work on a collection of film, stills, maybe even some animation. Our hope is it will grow into something much bigger and be broadcast via C41 social channels. Send submissions to info@c41.eu #Groceryrunway
- Asus - 'Wow The World'C41 launches its first global advertising campaign. C41aims to reconfirm and enhance ASUS’ brand quality, with a concept written and crafted by C41, with creative direction lead by L+L (Leone Balduzzi and Luca A. Caizzi). The spot is the result of a mix of creative and production skills, with filming taking place in Milan whilst maintaining an international look and appeal, through the construction of new and innovative communication formats. Directed by Leone Photography by Luca A. Caizzi
- Nike | L'INCREDIBILEC41, in collaboration with Nike, wrote a film about football, passion and street life. L’Incredibile! is a story that showcases the consistency and dedication of young football lovers. A story that tells how every day, they create space in their lives for football. It’s the story of a neighborhood, Baggio, that day by day is approaching a new future, in which the passion for football aggregates and unites, bringing back people to meet up and play in the neighborhood fields together. GENDER EQUA
- ADIDAS | Waiting For The WeekendC41 partners with Adidas Originals to launch PROPHERE, a sneaker presented as provocative and uncompromising. To match the inner soul of this product, Adidas Originals asked for bold content, crafted around the Milan street scene. C41 designs, writes and produces “Waiting for the weekend”, an advertorial with a consistent narrative touch. THE STORY REVOLVES AROUND THE TRUE LIVES OF FEW YOUNGSTERS, CROSSING ONE ANOTHER. PROPHERE IS THEREFORE INSERTED IN THIS VISUAL ENVIRONMENT NOT ONLY AS A PRO
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Projects credited in
- This Black History Month 2020, meet 100 rising stars inspiring changeWe still have a long way to go when it comes to conquering the lack of diversity in all industries – which is why it is so important for us, as a platform, to use our force for good. True diversity at every level is the key to innovation and success, so we celebrate and promote Black talent throughout the year, including via our list of brilliant Black leaders. This is definitely not an exhaustive list, so we’re always looking to unearth more incredible rising stars to feature and promote, to h166
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- MFW: Leone for W MagazineThe runways in Milan may have been relatively demure this season, but the scene on the sidelines was all colorful chaos. Fluorescent hues, statement coats, jumbles of prints, and supersize accessories were piled on with abandon. Also: doppelgängers aplenty, and a whole lot of attitude. The photographer Leone Balduzzi has a keen eye for uncanny juxtapositions and the strikingly human moments in between all the preening and posing—he gets at the weirder side of the street-style spectacle. Here, B
- Nike | L'INCREDIBILEC41, in collaboration with Nike, wrote a film about football, passion and street life. L’Incredibile! is a story that tells the constancy and dedication of young football lovers. A story that tells how, every day, they cut space into their lives for football. It’s the story of a neighborhood, Baggio, that day by day is approaching a new future, in which the passion for football aggregates and unites, bringing back people to meet up to play in the neighborhood fields together. GENDER EQUALITY IS
- Corsari | Ceci n'est pas un bijouC41 presents a new and different fashion film that is characterized by its ironic and amusing traits. The film is inspired by the famous phrase of the Belgian surrealist painter René Magritte "Ceci n'est pas une pipe" transforming the phrase into "Ceci n'est pas un bijou". With irony and charm, the model, the protagonist of the film, shows us without shame all the fictions present in a movie set, of how appearance can be deceiving and how in reality through technologies and particular artifacts
- Tod's | A quest for beautyC41 presents, in collaboration with Tod’s, a new fashion film with oriental and fascinating features. This short but intense fashion film is the result of the creativity and direction of Massimiliano Bomba. Tod's is a company specialized in the production of footwear, clothing and accessories, it is one of the most important Italian brands. The film, entitled A quest for Beauty, stars Nana Eikura. Through this video, Nana shows us her daily moments where, wearing Tod's shoes and accessories, she1
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Work history
Managing Director / EPC41
Amsterdam, NetherlandsFull Time
Integrated Producer72andSunny
Amsterdam, NetherlandsFreelance
FILM | SOCIALS | DOOH | PRINT
Client: Diageo, Johnnie Walker, GIFTING 2020
Creating a modular system across the Johnnie Walker range that allows for flexible communication, taps into specific consumer needs in each of the global markets, and creates a tiered creative approach from OOH to in-store, across various gifting occasions from Christmas to Chinese New Year to Father’s day.
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Skills
- Digital Content
- TV Film Commercial
- Video
- Post Production
- Team Management
- Negotiation and Collaboration
- Casting Location Finding
- Budgeting Scheduling
- Talent Research
- Creative Pitching
Education
L
L
BA(Hons) Retail ManagementLondon College Communication
- London, United Kingdom
Awards
APA MASTERCLASSAPA
The Masterclass was created by the APA in 2001 and is now established as the industry standard training course for people who are on their way to becoming producers. Each year, top people in the industry devote time to passing on their expertise via lecturing and hosting study groups. The Masterclass is hugely popular and always over subscribed.