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I thrive in high-pressure environments where I can apply my methodical, versatile nature to meet the demands of the day. I cut my teeth working for big fashion brands (ASOS/TOPSHOP), and working backstage at London Fashion Week, before transferring my tenacious negotiating skills and experience dealing with buying budgets, over to the world of commercial filmmaking. Driven by my passion for storytelling and led by a keen visual eye, I’ve been able to work with some of the world’s top directing talent, cinematographers and photographers, creating TVC's, Music Videos, short films and stills campaigns. COUNTRIES WORKED: Argentina, Oman, Russia, Turkey, Iceland, Romania, Lithuania, Wales, Czech Republic, Spain.
Clients: Nike, Virgin Media, Virgin Games, Grants Whisky, Hotels.com, Kit Kat, , HPE, Tesco, Asda, KFC, AA and Massive Attack. Agencies: Adam&EveDDB, Wieden & Kennedy, Saatchi & Saatchi, BBH, FCB Inferno, VCCP, JWT, Y&R, Ogilvy. Directors: Daniel Kleinman, Ringan Ledwidge, Traktor, Pete Riski, Austen Humphries, Jack Whitely. - Creatively develop and production manage global commercials. - Work with Creative teams/ Directors to develop initial idea through to final film delivery. - Effectively and efficiently ensure all projects are executed on scope and on time. - Understand the project vision, drive day-to-day creative executions and revisions and monitor/resolve issues as they arise. - Budget ownership and tracking. - Calmly and confidently wrangle multiple moving pieces at various stages of production at once. PROJECT HIGHLIGHT: Nike’s The Switch – Nike’s longest ever spot running at 5:58m featuring Cristiano Ronaldo.
PEPPERMINT FILMS - ‘Here Boy’ directed by Molly Manners. Winner of Creative England’s Funny Girls initiative. 4CREATIVE - TVC and integrated content: Hunted, director Alex Boutell. - TVC: Underdog, director Will Felix Clarke. - TVC: Alternative election, director Neil Gorringe - TVC: Racing Trail, director Rob Blishen - Stills: ‘This Is England 90’, Photographer Dean Rogers. - Stills: Indian Summers’, Photographer Frieke Janssens. ADJUST YOUR SET -M&S Babyworld, 4 x 30’s online editorial films. Indian Summers, Underdog and Hunted.
- Working alongside the Global Head of Video to plan and manage budgets, staffing and content programming for annual UK output, ensuring the department is making its annual output targets. - Manage and be responsible for all productions/producers ensuring they are delivered on time and within budget. - Write and/or approve S.O.W’s and third party production contracts, and arranging necessary insurance for all shoots. BRANDED PROJECTS: Nike - Women in Sport: - Produced a set of 3 x films, stills, social trailer and assets for Instagram, Facebook activation and editorial copy. -Developed creative strategy for client work and sourcing external directors. - Direct account management, working closing with Nike’s Head of PR to achieve their brand vision - Content was used online and for live events screened during international women's day. I-D X BOF 500: - Producing 15 x online films and social assets to launch the Business of Fashion 500. - Talent negotiations. Engaging and contracting high level talent including Alexa Chung and Carine Roitfeld. - Film production and director sourcing. - Creative development and account management.
Clients: Vodafone, Virgin Mobile, Virgin Atlantic, British Airways, Visa, Walkers, Boots, BT Sports and TK Maxx. Agencies: Y&R, 180 Amsterdam, Brothers and Sisters, VCCP, Grey, AMV BDDO, Directors: Antoine Bardot Jacquet, Traktor, Canada, Michael Gracey, Matthias Hoene, Michael Geoghagen, Chris Cairns, Tom Beard. - Supporting the pitch process, via submission of detailed budgeting and scheduling to management and producers. - Effective multi tasking and time management skills working on multiple productions ranging from small scale budgets of £10K to larger global productions up to £2M . - Working closely with Directors continually looking for innovative/creative solutions on production methods, whilst maintaining high production values and profit margins. - Building and maintaining effective client and crew relationships. - Developing effective cost management processes to maximise on profits and streamline costs. - Managing all elements of the shooting process including pre - production, post production, edit, negotiating all crew/equipment /location/travel deals and rates whilst maintaining operation excellence. - Extensive knowledge of APA/Betcu rates and working practices. - Organising and production managing worldwide shoots ensuring all insurances and legal requirements are met, and fully documented.
- Developing my own product category and presenting monthly ranges to stakeholders/ Buying & Merchandising directors. - Managing and producing high profile LFW designer Collaborations ranges including Louise Gray, Holly Fulton & Sophie Hulme. Worked closely with the design team to establish and develop key pieces/trends for the season. - Negotiating cost prices on all orders to ensure intake margin is achieved and pricing structure - Overseeing the Critical Path to ensure key delivery and press launch dates were met. - Monitoring competitor activity both on the high street and online and producing competitor analysis reports. - Liaised with creative team and press to ensure excellent presentation and promotion of key products within the ASOS magazine and wider publications.
The Masterclass was created by the APA in 2001 and is now established as the industry standard training course for people who are on their way to becoming producers. Each year, top people in the industry devote time to passing on their expertise via lecturing and hosting study groups. The Masterclass is hugely popular and always over subscribed.