Alpro - Good For YouTV & social campaign for Alpro to launch their latest plant based branding. The hero TV spot featured Usain Bolt, who we filmed in Poland as part of a week-long shoot.
Alpro | Enjoy Plant PowerWe introduced Alpro to cultural moments of 2019 whilst championing the range for its taste credentials and nutritional value. Demonstrating new usage occasions drove penetration at key cultural moments pushing the range more mainstream celebrating occasions through food.