Toby Anthonisz

Creative Lead

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  • LocationNew York, United States

Projects

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Do you really want to delete project Lemsip "Ice Queen"?

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Do you really want to delete project Verizon Wireless "Valentine's Day"?

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Do you really want to delete project Octapush "François Hardy" Music Video?

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Do you really want to delete project Guardians of the Galaxy Interactive Trailer?

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Do you really want to delete project Back to School Shuffle?

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Do you really want to delete project Mercedes Magic Body Control?

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Do you really want to delete project Evergreen?

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About me

 

From a multi-disciplinary skillset, my experience ranges from wireframes, storyboards, typography, animation and compositing to directing on-set, pitching to client and team management. In this time I have worked on feature film, documentary and music video production, online interactive TVCs, mini site and print campaigns, as well as art installations. In my current role I have been working on interactive campaigns for clients such as Verizon Wireless, Mercedes-Benz, 20th Century Fox, Marvel, L'Oreal, TBS, Snickers, Budweiser, Durex, Woolite, Nurofen, Lysol and Lemsip with partner agencies Havas Worldwide, McGaryBowen, VM1, McCann, Ad Asia, Common Ground, Lopez Negrete and Moxie. Since first deciding to produce an interactive film for the final year project of my animation degree in 2008, I have been constantly developing production practices and narrative concepts for immersive video experiences through professional and personal work. I currently live in Brooklyn, New York after being transferred from London in 2014 to set up a new office for our team.

Skills

 

  • Advertising
  • Compositing
  • Design
  • Directing
  • Prototyping
  • Digital Video
  • UI Design
  • Motion art Direction
  • Storytelling
  • Interactive Advertising
  • Pitch Development
  • After Effects Premiere
  • Interactive Experiential Design
  • Partner Liaison
  • Team Management and Leadership

Work history

Currently

Creative Lead

Oliv

Feb 2014
  • After our in-house creative team at Telemetry branched off to form Oliv, I was transferred from London to start a satellite team in New York, to cater for the studio's US based clients. While maintaining my responsibilities as Senior Designer, I was additionally tasked with consulting for large partner agencies to develop and create groundbreaking interactive pre-roll video advertising. I became the face of our studio, pitching for established and potential clients.

2014

Senior Designer

Telemetry

Nov 2010 - Feb 2014
  • Starting initially as a Junior, I quickly moved up the ranks to lead the production of interactive pre-roll video advertising for major FMCG and Telecoms brands. From there I pushed our partner agencies for greater integration and creative control, gaining our team bigger budgets, attracted new clients and an international award. Client side, my role ranged from campaign strategy, concept development and pitching, all the way to final creative approval. In production, I built out presentation decks, attended on-set and managed post and coder teams.

Education

2009

BA(Hons) 3D Computer Animation

University of Wales Trinity Saint David (prifysgol Cymru Y Drindod Dewi Sant

Aug 2005 - May 2009