Toby Gwazdacz

Account Manager

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  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Account Manager
  • Account Management
  • Brand Management
  • Business Development
  • Client Services
  • Direct Sales
  • Problem Solving
  • Sponsorship
  • Relationship Management
  • Strategy
  • Festivals and Events
  • Sport Events

Work history

Currently

Account Manager

Factory Media

Dec 2015
  • Factory Media is Europe's leading specialist in lifestyle and action sports. My role as Account Manager requires me to conceive, create and deliver bespoke branded content campaigns for clients and brand partners. These campaigns are distributed through our in-house networks of owned and operated media channels, social audiences and client platforms. Commercial acumen, impeccable client servicing and delivery of contractual rights are essential to my daily work, as well as staying up to date with new digital marketing technologies and presenting end of campaign reports to clients.

2015

Commercial Manager

IMG

May 2015 - Sep 2015
  • WME-IMG is the global leader in sports, entertainment, media and fashion. I was responsible for negotiating commercial rights and delivering sponsorships across the WME-IMG Arts, Entertainment and Culinary portfolio, which includes the following events – Taste of London, Jamie Oliver’s Big Feastival, Winter Wonderland, Taste of London Winter and the Natural History Museum Ice Rink. Key responsibilities: • To maximise sponsorship revenue by creating new relationships & business opportunities • Support and work closely with the MD & Commercial Director to develop key relationships • To create and deliver innovative and engaging sponsorships to meet client objectives • Cross selling across the global Taste Festivals portfolio (22 international events) • Account manage sponsorship campaigns and service clients to an exceptional standard

2015

Sponsorship Manager

Vision Nine

Jan 2012 - May 2015
  • Vision Nine is a leading live entertainment agency, specialising in creating and curating live experiences. I was responsible for securing sponsorship and brand partners across Vision Nine’s event portfolio and managed the team responsible for negotiating all 3rd party commercial rights. Reporting directly into the Managing Director and managing a Sales Executive, I was accountable for generating sponsorship revenue of over £1 million annually. I have gained valuable experience through building Vision Nine’s own IP and events; and worked collaboratively with some of the world’s most revered brands, such as Coca-Cola Enterprises, delivering strategic and creative brand partnerships. I have gained a wealth of experience in strategic brand partnerships, establishing strong relationships with brand managers and collaborating with agencies to achieve objectives. Vision Nine's unique business structure (event owner and marketing agency) has provided me with an excellent understanding of both perspectives of the sales process, from the IP rights holder to the client-side brand manager. This insight has allowed me to project manage, budget and executed effective 360 degree brand partnerships with my clients. Key skills and responsibilities: • Developing creative marketing concepts for clients across print, digital and social media • Excellent client servicing and team management skills • Strong communication/negotiation with C-level decision makers, external agencies and in-house production teams • Commercial awareness and ability to identify new revenue streams • Contractual negotiations, contract drafting, budget management and delivery of rights • Providing regular budget and financial performance reports and development pipeline to the Managing Director and Finance Director • Managing the entire sponsorship lifecycle from conceptual idea to on-site delivery

Education

2008

Marketing Management Psychology

Oxford Brookes University

Aug 2005 - Apr 2008
  • • Accounting & Finance, Advertising & PR, Entrepreneurial Business Planning & Ventures, Interactive Marketing Communications and Strategic Marketing