Toby Marks

Brand Strategist

Level
Mid Level
Location
York, United Kingdom
Availability
Locked Pro Plan feature
Professions
Brand Consultant - Brand Strategist
27 Connections

Projects

Side Hustles

About me

Brand consultant with a breadth of experience that covers everything from global conglomerates to living room startups. Working primarily in the EMEA region, B2B and B2C clients have stretched my ability to transform their business with simplicity and impact.

Skills

  • Strategy
  • Brand Strategy
  • Strategic Planning
  • Copywriting
  • Consumer Trends
  • Interviewing
  • Creative Workshops
  • Brand Communications
  • Thought Leadership
  • Brand Strategist

Companies I’ve worked with

  • S

    Self Employed

    • H

      Human Innovation

      • S

        Siegel+Gale

        • H

          Honour Branding

          Work history

          Currently

          Brand Consultant

          Self Employed

          May 2018
          • York, United Kingdom
          • Freelance
          • Strategic consultation to clients on business and brand-related challenges - Clients include: Expresso Property, Rebus, United by Design, Start Design NuSpace Homes - Naming, positioning and design of new property development company - Development of launch strategy and rollout tactics Magpie Communications - Directing a strategic review of business and brand strategy - Repositioning and articulation of refreshed brand narrative - Consultation over brand rollout and launch - Brand guardianship to ensure consistency of thinking Du Telecom - Messaging and communications strategy to B2B audience

          2018

          Brand Strategist

          Siegel+Gale

          Apr 2016 - Apr 2018
          • London, United Kingdom
          • Full Time
          • Convert research findings into actionable and value-driving insights - Develop new methodologies towards the companies strategic approach - Demonstrate simplicity in style and application - Design and deliver pitches, presentations and workshops - Generate original and compelling content - Informally manage and mentor juniors and interns - Clients include: Ithra, Lenzing, Fadata, Alshaya, The Auckland Project and Nexford University

          2016

          Trend Forecaster

          Human Innovation

          Feb 2016 - Mar 2016
          • London, United Kingdom
          • Freelance
          • - Social listening exercise to identify consumer needs, behaviours, and emotions - Cultural research and analysis or emerging trends

          2015

          Insights & Trends Analyst

          Honour Branding

          Oct 2012 - Oct 2015
          • London, United Kingdom
          • Full Time
          • Provide strategic research around multiple sectors including: aviation, hospitality and retail. - Research and development of Honour's philosophy towards brand experience - Connect insights to design, collaborate with colleagues to create innovative products, services, spaces and experiences - Clients include: Etihad, British Airways, Saudia, Southampton Football Club, Thomson & WWF