Projects
- SSE Energy - "Handwritten" EMAILSSE Energy desperately needed to gather email permissions for over half of its 2 million customers - in order to communicate with them more cheaply (and also to be able to market to them more effectively). But there was a major problem: firstly, people mistrust big companies and question their motives, and secondly, they suspect they will be spammed with marketing if they agree to receive emails. To get round this, I chose to make it (probably) the most personal email in corporate communication
Skills
- Marketing PR
- Photoshop