A dynamic creative leader, strategist and conceptual thinker with 12 years of experience and a knack for developing world-class creative executions and art of seeing what's invisible to others, often blurring the lines between physical, digital and virtual experiences & campaigns for brands including Visa, American Express, Moët Hennessy, L’Oréal, Viacom and many more.
Authentic & collaborative client partner, pivotal in transforming agencies' work and culture with a track record of delivering award-winning innovative work, growing client relationships and winning new business.
My M.O.
Having a fresh perspective and raw energy to bring something into the world that no one’s ever seen before. Not afraid to roll up my sleeves, having the courage to shake things up and sometimes even tear a few things down. Knowing that what most people would call the finish line is where the real work starts. Analysing data, asking the difficult questions, deconstructing complexities into a brutal simplicity. Most importantly, bringing together the best talent, from all walks of life, because an idea can turn to dust or magic, depending on the people that rub against it.
Projects
- MERCEDES AMG X LUFTHANSA : ARTHAUS (MIAMI ART BASEL)During Art Basel Miami 2014, Mercedes-AMG and Lufthansa First Class unveiled ARTHAUS, an exclusive VIP luxury lounge that blended art, design, and premium hospitality. Designed as a refined retreat adjacent to Select Art Fair, ARTHAUS provided an immersive space for VIP guests, artists, and cultural tastemakers to connect, recharge, and engage with two globally recognized brands. Grammy-winning artist Usher headlined the vernissage, drawing an elite crowd from the art, fashion, and music worlds.
- CATHAY PACIFIC ARIA SUITE - EUROPEAN LAUNCHTo introduce its new Aria Suite, Cathay Pacific reimagined the traditional airline launch and transformed it into a theatrical experience, placing guests at the heart of a performance that celebrated elevated comfort, world-class luxury, and the art of exceptional travel. To mark the European debut of the Aria Suite, Cathay Pacific hosted an immersive launch event at Theatre Royal Drury Lane in London, transforming the theatre into a luxury travel experience. Guests experienced the Aria Suite in
- British Airways X Jessie J - Tokyo TakeoverPop star Jessie J brought a piece of London glamour to the streets of Tokyo as she boarded a red London bus in the heart of downtown Tokyo to help British Airways bring a slice of eccentric British culture to the Japanese capital. The star – famous for songs including Price Tag – surprised locals by appearing as part of British Airways’ London For Less campaign, which is highlighting the fantastic value foreign visitors can currently enjoy in England at the moment. British Airways pilots and cre
- MTV 2021 VMA X NYFWYouth and pop culture provocateurs since 1991. Fearless fashion, music, art, film, politics and ideas from today's bleeding edge. Declare Independence. The VMA x New Generation Fashion Show celebrated 35 years of the MTV Video Music Awards, featuring designs from Collina Strada, Barragán, Gauntlett Cheng, No Sesso, and Vaquera. The emerging designers presented 30 original looks that celebrated the spirit of the VMAs, and paid tribute to the many iconic fashions that have hit the awards ceremony
- Coinbase X Paris Blockchain Summit 2022Coinbase stage the official kickoff party for Paris Blockchain Summit. This event was dedicated to celebrating the cryptoeconomy. A memorable evening in Paris with the Coinbase team filled with music from famous DJ's, open bar, connection and community. Following the opening party, we build a Coinbase Pop-up Studio and produced an action packed two day program, including a Crypto Gala and Crypto Breakfast, attended by crypto experts and Coinbase fans.
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Projects credited in
- VISA / FIFA - WORLD CUP 2018, RUSSIAFor Visa's Client programme, we took over the Tchaikovsky Ballroom at the Four Seasons hotel in Moscow to host a one week hospitality. During the week, VISA invited their most prestigious clients and partners, and gave them the opportunity to see the semi-final and final of the football World Cup, but also to experience Russia, its culture and taste. My role during this programme was Project Manager. We completed a full overlay of the function space, the conjoining room, as well as creating a
Work history
SVP | Executive DirectorImagination
London, United KingdomFull Time
Chief Creative OfficerShiraz Creative
- New York, United StatesFull Time
The agency’s top Creative in constant pursuit of excellence, fostering strong client partnerships, inspiring new possibilities, harnessing the breadth of the company’s capabilities to set new benchmarks for the industry, pitching innovative ideas and producing iconic work that delivers on client business objectives.
A highly effective brand custodian and storyteller, dreamer, proactive thinker and persevering doer (all in one) mentoring, inspiring and empowering global talent of creative directors, designers, producers and experiential marketers to deliver best in class work they can be proud of.
CREATIVE HEART + STRATEGIC SOUL + ENTERPRENEURIAL BUSINESS MIND
In it to challenge the status quo, solve problems and translate clients’ business objectives into original ideas, turn them into reality and deliver award-winning work built around a set of 4 simple creative beliefs:
1. Set the right goals, then imagine the unexpected. 2. Discover different, then make big ideas happen. 3. Cause jaws to drop. 4. And then let results speak for themselves.
Partnered with some of the world’s most iconic brands, winning Guinness World Records, creating a plethora of “world-first’s” and producing some iconic work influenced by a job that refuses to ask the same of me today as it did yesterday
Spearheaded the most profitable and awarded years in Shiraz’s 22 year’s history, winning 15 awards and achieved $10 mil sales growth YOY
Became one of the youngest C-level executives in the industry, overseeing a team of 60
Oversaw agency’s extraordinary transformation of creative product & culture, leading to revival of creative reputation and increase in sales
Created some of the most successful, culture-driving campaigns, content, and live experiences in experiential marketing for iconic brands, working alongside a wide range of delightful people
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As a powerful force in the industry, Shiraz is global multidisciplinary creative & experiential marketing agency delivering award-winning ideas and high-impact live events & strategic partnerships.
Connecting people, brands + culture through engaging and cutting edge IRL and digital experiences, executing some of the most iconic work for fashion, beauty, lifestyle, tech, entertainment, automotive, and publishing brands.
Founded in 2001 in New York City, our offices in NYC, LDN, MIA and L.A. proudly partner with a robust global roster of brands including American Express, Amazon, Bvlgari, Coinbase, Colgate, Condé Nast, Dior, Douglas Elliman, Estee Lauder, Hollywood Reporter, Infinity, Louis Vuitton, Moet Hennessy, Ralph Lauren, Reddit, Resy, Sephora, Swarovski, Vanity Fair, Viacom, Visa, amongst others.
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Skills
- Fashion
- Events
- Marketing PR
- Indesign
- Events Management
- Project Budget Management
- Gantt Charts
- Illustrator
- Photoshhop
- Salesforce CRM
- Luxury Brands
- Marketing Campaign Management
- Experiential Marketing Events
- Press Events
- Creative Art Direcction
Education
C
C
BA (Hons) MarketingCity University London
- London, United Kingdom
Awards
360 Best Integrated Marketing Campaign, BIG AWARDS, Campaign MagazineShiraz Creative
VH1 / Paramount, RuPaul’s Drag Race Season 14 launch360 Best Entertainment Vertical, BIG AWARDS, Campaign MagazineShiraz Creative
VH1/ Paramount, RuPaul’s Drag Race Season 14 launch+ Show more