Tom Auston

Brand Assistant

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Branding
  • Promotions
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Online Campaigns
  • Outdoor Campaigns
  • Coordination
  • Communications
  • Photoshop
  • Adobe
  • Omniture
  • Adobe Audition
  • Idea Creation

Work history

Currently

Brand Assistant

Global

May 2014
  • - Responsible for protecting and developing the image of national brands including Capital, Heart, XFM and Capital XTRA. - Manage the Street Team Co-ordinator to successfully implement the operational aspects of the London street marketing team. - Instilling the high standards expected of the Capital, Heart, XFM and Capital XTRA brands in the team and motivated them to exceed these. - Experienced in sourcing and implementing national brand partnerships across the networks. - Work closely with the national commercial programming to develop on and off air promotions. - Maximise various social media platforms to build the online audience. - Work with the Capital London Breakfast Show to generate show ideas and promotions. - Manage teams of up to 40 people for various street marketing activities eg. The Summertime Ball.

2014

Heart Angel Co-ordinator

Global

Mar 2013 - Apr 2014
  • - To organise and implement the operational aspects of the Heart Essex street marketing team. - Recruiting, training, motivating and mentoring a team that represents what is expected of the Heart brand. - Identifying, planning, and briefing of small-large scale events, ensuring the brand is being exposed in the most effective way and to the expected standards. - Ensuring S&P activity is successfully executed and that the street marketing team have provided the best service possible to the client, maximising the chance of repeat business. - The efficient running of administrative duties including wages and budgeting, marketing reports, collateral management and vehicle maintenance. - The role also involves building new and maintaining existing relationships with local stakeholders to develop opportunities for promotional attainment.

2014

Head Radio Technician

Wickford CLC

Aug 2013 - Mar 2014
  • - Work with teachers to generate lesson plans, which incorporate radio and technology into the curriculum in a creative and innovative way. - Develop the business of the centre by organising events to increase publicity and awareness. - Run teacher training sessions about the radio software and equipment. - Create and organise after-school radio clubs to teach children basic radio skills and techniques. - Manage, maintain and update studio and radio equipment.

Education

2010

History

University of East Anglia

Aug 2007 - May 2010
  • History ranging from Medieval to Modern