Projects
Projects credited in
- Age UK 'Just Another Day'Credits Creative Agency:Drum ECD:Monty Verdi Creative:Tom Blackwood / Isabella Ding Account Team:Sarah Cabey / Katie Beardsley TV Producer:Maree Gecks Film Production:Independent Director:Philippe André Producer:Verity White Costume Design:Rebecca Rich Editing:Final Cut Post Production:Philip Whalley @ MPC VFX:Bevis Jones / Bill McNamara Colourist:Jean-Clément Soret Sound Designer:Sam Ashwell / Jeff Smith @ 750MPH
- Hot Topic: Palm OilTo draw attention to the devastating effects Palm Oil plantations are having on biodiversity and wildlife, we wrote and performed a sketch called Hot Topic. A lot of people on Facebook thought it was real, so we're not sure if we overshot satire and went straight into reality TV.
- Christmas is Coming Together Co-op put “togetherness” at the heart of its Christmas campaign, which showcased its continuing focus on local communities. It did this by bringing together diverse musical groups from across the UK to sing the Blur classic ‘Tender’ for their Christmas TVC. Drum’s challenge was to cut through at hugely competitive time of the year, with budgets dwarfed by their main supermarket competitors. A key component of this cut through was a partnership with Channel 4 that wonderfully amplified the concept of “Christmas is coming together”. Working with Channel 4, we developed an idea that had never been attempted before - weaving Co-op into the fabric of the channel’s schedule by having a selection of singers from the Co-op TV commercial come together and sing the introductions to some of Channel 4’s most iconic programmes (Crystal Maze, Gogglebox, Countdown and The Snowman) in the ad break of the shows, in their own unique style. We negotiated that any promos were moved so that the partnership spots sat directly next to the start of the programme, leading to a seamless viewer experience. In a wonderful build to the partnership, Channel 4’s continuity team got into the spirit of ‘togetherness’ by adding their own musical renditions whilst introducing the shows, straight after the Co-op choir. The partnership (which brought together an incredible 13 different stakeholders) resulted in a ‘first of its kind’ Christmas partnership that embodied the ‘Christmas is coming together’ message.1
- Just Another DayIn order to capture the bleak reality of loneliness amongst older people at Christmas, Drum, in partnership with production studio Independent, created a poignant film called ‘Just Another Day’. Following an older man’s unchanging, daily routine without human contact across the four seasons, the film provides a unique insight into the monotony of loneliness in later life. Currently in the UK, more than 1.2 million older people in England are chronically lonely, and 1.4 million admit that Christmas day passes them by just like any other. The ad portrays a very different kind of Christmas for those who don’t have any family or friends to celebrate the festive season with. The campaign exceeded all expectation and resulted in an 82% increase in volunteers, in comparison to 2016, along with a 52% increase in regular donations, with Age UK achieving their highest ever donations and volunteers on one single day. Awareness of Age UK hit an all-time high, with a staggering 254% increase in social mentions, whilst also trending at No.1 on Twitter on release. Finally, our campaign transferred into popular culture with the likes of Russell Howard, Sky News, Good Morning Britain and Channel 4 covering it as part of their television editorial, without beinf approached by Age UK.5
Work history
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S
Freelance CreativeSelf Employed
London, United KingdomFreelance
CreativeDrum
London, United KingdomFull Time
Skills
- Screenwriting
- Comedy Writing
- Advertising
- Copywriting
- Content
- Creative Pitches
- Film
- Television Commercials
- Treatment Writing
Education
2.1 -[BA] Creative Arts and Media StudiesUniversity of Portsmouth
Portsmouth, United Kingdom