About me
Graphic & UX Designer, Art Director and Illustrator based in London, England, on the planet Earth.
Projects
- Bushwick Block PartyIdentity and branding for Bushwick Block Party. The concept for the identity was the idea of a family friendly local festival showcasing local businesses and creative arts, including live music, food and bars. This concept was carried through the bespoke illustrated iconography and typography used on the map, advertising and tickets.
- Smart Currency GroupIdentity, website and advertising for foreign exchange brokerage, Smart Currency Group; client-facing businesses Smart Currency Exchange (private individual transfers) and Smart Currency Business (corporate foreign exchange), and the B2B partnership identity for Smart Currency Group. I was briefed with bringing a sense of fluidity, adaptability and professionalism to the identity; representative of the customer service that Smart Currency offer their clients. Distinguishing colours used for each business help to identify the difference between the personal and corporate arms of the business, whilst maintain a consistency throughout the visual identity of the entire group across both digital and print spaces.
- Hogarth's ReservePackaging and identity for premium gin brand, Hogarth's Reserve. Aimed at social, out-going 60-80 year olds who enjoy sharing drink. The concept behind the identity is based in William Hogarth; the 18th century artist who created two famous prints, Beer Street and Gin Lane, in support of the Gin Act. Hogarth's Reserve imagines itself as the Gin even prohibition-advocator Hogarth himself couldn't refuse; keeping a special reserve for himself. Stripped back packaging based on Hogarth's signature is supported by concepts for print advertising, as well as invitations for tasting events – all based around the concept of staying reserved.
- Chem+coAnnual report for medicinal manufacturers, Chem+co. The challenge on this brief was to create a design embodying Chem+co's concept 'Think Differently'; presenting information in a digestible format without clichéd visual imagery which is rife throughout the Pharmaceutical industry, allowing them to distance themselves from competitors. As a solution, I created a clean, grid based layout for the report, featuring a navigation structure based on a minimal representation of the company's product – pills – which runs throughout the document. This minimal concept is carried through into graphical data like pie charts, as well as the die cut on the cover page.
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Work history
UX & Graphic Designer
Working across the group’s three business – B2B and B2C finance and B2C marketing and content businesses – I delivered digital projects including visual and UX design / multi-variant testing for websites, CMS, mobile apps (Android & iOS) and emails. Print projects included seminar and event branding, stationery, brochures, reports and hospitality documents. I was also responsible for internal and external branding, advertorial, digital, print and exhibition design and art direction across the group. Art direction included managing and directing junior colleagues in email design, conceiving and implementing art and style directions for marketing campaigns, and planning and delivering branding copy and design guidelines for external contractors.
Skills
- Print Design
- Art Direction
- Design
- Illustration
- Illustrator
- Indesign
- Office
- Photoshop
- Word
- CMS (wordpress
- Concept Creation
- Html CSS Basic Knowledge
- Ux User Experience
Education
Graphic Design
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My college portfolio has been featured on Creative Review and reprinted for display in London, Sydney, Melbourne and New York.