I’m a global reputation consultant with 20+ years’ experience in London and the Middle East.
Professionally through my eponymous business, Conway Gordon, I provide global reputation consultancy, narrative development, precision communications and bespoke training to successful individuals, all of which enable and empower effective engagement with the audiences that matter.
Over the course of my career, I have helped to build, promote, enhance and protect the international reputations of multi-billion-dollar businesses, and the HNW and UHNW leaders that run them, in London and the Middle East. Clients include Rolex, General Motors, Procter & Gamble and Mercedes-Benz, and the leaders of Government entities in the United Arab Emirates and the Kingdom of Saudi Arabia.
I am a Member of the Expert Panel at River Effra, the UK’s premier reputational risk and crisis management agency and have provided senior issues and crisis management throughout my career. Clients have included the Port of London Authority surrounding the Inquiry in the Marchioness disaster, General Motors regarding their Chapter 11 bankruptcy, and the cancellation and eventual postponement of the entire European football season and Olympic Games Tokyo 2020 for Adidas.
Personally, I enjoy art and culture and regularly visit cultural institutions in London and beyond to explore and enjoy exhibitions of many kinds. I love the great outdoors and seek awe and adventure in dramatic landscapes, the most recent of which involved visiting Everest Base Camp and summitting Lobuche East Peak in Nepal (6,119m) last November.
Curious and gregarious by nature, I love meeting new people to share experiences and opportunities.
Projects
- Global Announcement - Natural History Museum Abu DhabiI led the overall PR delivery of the global announcement of a new Natural History Museum Abu Dhabi, a project that had many working parts. I worked closely with NatGeo's Michael Greshko to negotiate and secure the editorial exclusive about one of the Natural History Museum Abu Dhabi's showstoppers, Stan the Tyrannosaurus rex. This story went viral globally, resulting in significant media and social media coverage. Media covering the story included CNN and The Guardian. My role also involved t
- Open By Default: Tackling Algorithmic Bias in Financial Services Lending for International Women's DayI led a global project for fintech leader, Finastra advising them to explore the issue of algorithmic bias in AI and machine learning in financial services lending. I researched, identified and recruited global research firm, KPMG, to provide global figures (US, UK, France, Hong Kong and Singapore) to show the potential scale of the issue. These findings formed part of the narrative which was supported by a five point plan underlining the measures Finastra itself was taking to sound the alarm an
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Work history
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WriterRiddleMagazine
London, United KingdomFreelance
I am a contributor to Riddle Magazine, a online lifestyle magazine. I write about topics that affect mental health and that I feel passionate about.
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Consulting DirectorBlurred
- London, United KingdomFreelance
I led global integrated ESG campaigns for a fintech leader and an FMCG titan.
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Skills
- Advertising
- Events
- Marketing PR
- Branding
- Copywriting
- Brand Management
- Consumer PR
- Corporate PR
- Direct Marketing
- Creative
- Marketing Strategy
- Communications
- Media Relations
- Word
- Content and Media Writing
- Crisis Communications
- Crisis Management
Awards
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Gold MENA EFFIE Award for 'Totally Street: Chevrolet Aveo'MemacOgilvy
'Totally Street' was a three month long digital competition whereby entrants were able to 'spec' and accessorize a Chevrolet Aveo online with a huge variety of colours, rims, trims and accessories, post it on their social media channels and secure votes. The three most popular Aveos were then created by the Chevrolet dealer and paraded at a three day event in Abu Dhabi called Chevrolet Urban Challenge, where Aveo's target audience (University students) competed in teams across football, basketball, skateboarding and Playstation gaming.M
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Bronze MENA EFFIE Award for Chevrolet Buckle Up CampaignMemacOgilvy
This was a CSR campaign educating parents and schoolchildren in the UAE about the importance of using car seats, rather than simply holding children in the front seat. Using mall activations, stands at parenting exhibitions and in-school activations in Abu Dhabi, whereby children were measured and given fun certificates detailing the exact kind of car seat they required to share with parents, we reached over 3,000 children and their parents over a six week period.