I work in global issues and crisis for H+K in London, advising clients including adidas and Gillette on how best to negotiate and communicate during a global pandemic. I have 20 years of international PR experience gained in London and The Middle East and have worked with clients including Rolex, Mercedes-Benz, General Motors, Visa and P&G. I regularly shares his experiences and his views have been published in online magazines, books and blogs and in a short documentary film.Locked Pro Plan feature
I lead the adidas global issues and crisis team at H+K, providing counsel and written materials for adidas business units around the world. I also work very closely with intu, Gillette, Hiscox and the International Tennis Federation.
I am a contributor to Riddle Magazine, a online lifestyle magazine. I write about topics that affect mental health and that I feel passionate about.
I was brought on to drive pre-event coverage for the inaugural, international Extinction and Livestock Conference, that took place in London on 5th-6th October. The conference focused on many environmental, ecological and agricultural issues and sustainability facing humanity and the wildlife and livestock we share the planet with. I secured coverage and attendance across the BBC and in national broadsheet and food trade media.
I created global B2B messaging for the ‘Enhanced Alliance Agreement’ between Dell EMC and Atos, encompassing global executive interviews and subsequent message document drafting. I also provided strategic counsel to ESET, a world leader in IT security and delivered PR programme foundations including a global crisis response document and toolkit. In addition, I provided key counsel to other Flagship clients and also helped bring new team members up to speed on these accounts.
I negotiated and set up international media partnerships for luxury eyewear brands including Movitra and Blake Kuwahara and premium watch brand, Armogan.
I was interim PR Director in the Kuwait office bringing value and experience to clients including Nissan, Viva Telecoms and Darisni.
I oversaw the turnkey delivery of short and long term events and activations for Godolphin Racing, Infiniti, The Professional Squash Association and Dubai Festival City Mall, from defining the creative concept to supplier selection and management, activation delivery and target audience engagement.
I was Automotive and Corporate Director at Ketchum, where I led Infiniti Middle East, Kia Middle East & Africa and Airbus regional accounts, as well as Arabian Automobiles Company, Jotun Paints, and Jotun Powder Coatings as UAE-focused accounts. I also consulted on and enhanced Sanofi’s regional (20+ markets) internal communications.
I was Associate Director at Impact Porter Novelli. During my time there I led Mercedes-Benz Passenger Cars and Commercial Vehicles (Daimler Middle East & Levant), MMI (Le Clos, Costa Coffee, MMI Corporate and Emirates Leisure Retail) and MED-EL regional accounts. In addition, I also led Hewlett Packard Middle East as well as several PepsiCo and Procter & Gamble (Gillette, Pampers and Thank You, Mom 2012 London Olympic Games) regional campaigns, blending traditional PR with a new focus in social media, while creating marketing and PR platforms for consumer brand excitement, trial, engagement and loyalty.
I was the Group Account Director of the consumer team, leading fully regional clients, Coca-Cola, GROHE, Samsung, and Volvo Middle East as well as Unilever’s Sunsilk, Dove and Pond’s brands. During my time at Memac Ogilvy, I led the region’s largest PR account, General Motors Middle East, overseeing all communications at both corporate and general distributor (19 distributors region-wide) level including award-winning product launches and events for Chevrolet, GMC, Cadillac, HUMMER and Saab brands, GM corporate and CSR, and directed regional PR through the global restructuring of General Motors U.S. in the summer of 2009.
I founded my own company specialising in PR, marketing and copy writing (website copy, marketing collateral, speeches, backgrounders, press releases) for clients including, VISA, GE Commercial Finance, GE Bank Artesia, Mr Site, The Hideaways Club, World Travel and Tourism Council, Environmental Biotech and Cogo Wolf Asset Management.
I secured four A-Levels in the aforementioned subjects.
'Totally Street' was a three month long digital competition whereby entrants were able to 'spec' and accessorize a Chevrolet Aveo online with a huge variety of colours, rims, trims and accessories, post it on their social media channels and secure votes. The three most popular Aveos were then created by the Chevrolet dealer and paraded at a three day event in Abu Dhabi called Chevrolet Urban Challenge, where Aveo's target audience (University students) competed in teams across football, basketball, skateboarding and Playstation gaming.
This was a CSR campaign educating parents and schoolchildren in the UAE about the importance of using car seats, rather than simply holding children in the front seat. Using mall activations, stands at parenting exhibitions and in-school activations in Abu Dhabi, whereby children were measured and given fun certificates detailing the exact kind of car seat they required to share with parents, we reached over 3,000 children and their parents over a six week period.