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I was interim PR Director in the Kuwait office bringing value and experience to clients including Nissan, Viva Telecoms and Darisni.
I was Automotive and Corporate Director at Ketchum, where I led Infiniti Middle East, Kia Middle East & Africa and Airbus regional accounts, as well as Arabian Automobiles Company, Jotun Paints, and Jotun Powder Coatings as UAE-focused accounts. I also consulted on and enhanced Sanofi’s regional (20+ markets) internal communications.
I was Associate Director at Impact Porter Novelli. During my time there I led Mercedes-Benz Passenger Cars and Commercial Vehicles (Daimler Middle East & Levant), MMI (Le Clos, Costa Coffee, MMI Corporate and Emirates Leisure Retail) and MED-EL regional accounts. In addition, I also led Hewlett Packard Middle East as well as several PepsiCo and Procter & Gamble (Gillette, Pampers and Thank You, Mom 2012 London Olympic Games) regional campaigns, blending traditional PR with a new focus in social media, while creating marketing and PR platforms for consumer brand excitement, trial, engagement and loyalty.
I was the Group Account Director of the consumer team, leading fully regional clients, Coca-Cola, GROHE, Samsung, and Volvo Middle East as well as Unilever’s Sunsilk, Dove and Pond’s brands. During my time at Memac Ogilvy, I led the region’s largest PR account, General Motors Middle East, overseeing all communications at both corporate and general distributor (19 distributors region-wide) level including award-winning product launches and events for Chevrolet, GMC, Cadillac, HUMMER and Saab brands, GM corporate and CSR, and directed regional PR through the global restructuring of General Motors U.S. in the summer of 2009.
I founded my own company specialising in PR, marketing and copy writing (website copy, marketing collateral, speeches, backgrounders, press releases) for clients including, VISA, GE Commercial Finance, GE Bank Artesia, Mr Site, The Hideaways Club, World Travel and Tourism Council, Environmental Biotech and Cogo Wolf Asset Management.
'Totally Street' was a three month long digital competition whereby entrants were able to 'spec' and accessorize a Chevrolet Aveo online with a huge variety of colours, rims, trims and accessories, post it on their social media channels and secure votes. The three most popular Aveos were then created by the Chevrolet dealer and paraded at a three day event in Abu Dhabi called Chevrolet Urban Challenge, where Aveo's target audience (University students) competed in teams across football, basketball, skateboarding and Playstation gaming.
This was a CSR campaign educating parents and schoolchildren in the UAE about the importance of using car seats, rather than simply holding children in the front seat. Using mall activations, stands at parenting exhibitions and in-school activations in Abu Dhabi, whereby children were measured and given fun certificates detailing the exact kind of car seat they required to share with parents, we reached over 3,000 children and their parents over a six week period.