Tom Conway-Gordon

Director - Global Issues and Crisis Communications

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Director - Global Issues and Crisis Communications
  • Director - Global Issues and Crisis Communications
  • Director - Global Issues and Crisis Communications
  • Director - Global Issues and Crisis Communications
  • Director - Global Issues and Crisis Communications
  • Director - Global Issues and Crisis Communications

About me

I work in global issues and crisis for H+K in London, advising clients including adidas and Gillette on how best to negotiate and communicate during a global pandemic. I have 20 years of international PR experience gained in London and The Middle East and have worked with clients including Rolex, Mercedes-Benz, General Motors, Visa and P&G. I regularly shares his experiences and his views have been published in online magazines, books and blogs and in a short documentary film.

Locked Pro Plan feature

Skills

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Copywriting
  • Brand Management
  • Consumer PR
  • Corporate PR
  • Direct Marketing
  • Creative
  • Marketing Strategy
  • Communications
  • Media Relations
  • Word
  • Content and Media Writing

Companies I’ve worked with

  • Hill+Knowlton Strategies

    Hill+Knowlton Strategies

    • Marketing & PR
  • P

    Porter Novelli

    • T

      The Goods Agency

      • M

        MemacOgilvy

        Work history

        Currently

        Senior Consultant

        Hill+Knowlton Strategies

        May 2019
        • London, United Kingdom
        • Full Time
        • I lead the adidas global issues and crisis team at H+K, providing counsel and written materials for adidas business units around the world. I also work very closely with intu, Gillette, Hiscox and the International Tennis Federation.

        Currently

        Oct 2018
        • London, United Kingdom
        • Freelance
        • I am a contributor to Riddle Magazine, a online lifestyle magazine. I write about topics that affect mental health and that I feel passionate about.

        2017

        Media Relations Specialist

        Minerva Communications

        Sep 2017 - Oct 2017
        • London, United Kingdom
        • Freelance
        • I was brought on to drive pre-event coverage for the inaugural, international Extinction and Livestock Conference, that took place in London on 5th-6th October. The conference focused on many environmental, ecological and agricultural issues and sustainability facing humanity and the wildlife and livestock we share the planet with. I secured coverage and attendance across the BBC and in national broadsheet and food trade media.

        2017

        Freelance Director

        Flagship Consulting

        Jun 2017 - Aug 2017
        • London, United Kingdom
        • Freelance
        • I created global B2B messaging for the ‘Enhanced Alliance Agreement’ between Dell EMC and Atos, encompassing global executive interviews and subsequent message document drafting. I also provided strategic counsel to ESET, a world leader in IT security and delivered PR programme foundations including a global crisis response document and toolkit. In addition, I provided key counsel to other Flagship clients and also helped bring new team members up to speed on these accounts.

        2017

        Media Relations Specialist

        The Goods Agency

        Jan 2017 - Apr 2017
        • London, United Kingdom
        • Freelance
        • I negotiated and set up international media partnerships for luxury eyewear brands including Movitra and Blake Kuwahara and premium watch brand, Armogan.

        2016

        PR Director

        MemacOgilvy

        Jun 2016 - Sep 2016
        • Al Khansa St, Salmiya, Kuwait
        • Full Time
        • I was interim PR Director in the Kuwait office bringing value and experience to clients including Nissan, Viva Telecoms and Darisni.

        2016

        Event Director

        JK58

        Jan 2016 - Jun 2016
        • Dubai, United Arab Emirates
        • Full Time
        • I oversaw the turnkey delivery of short and long term events and activations for Godolphin Racing, Infiniti, The Professional Squash Association and Dubai Festival City Mall, from defining the creative concept to supplier selection and management, activation delivery and target audience engagement.

        2015

        PR Director

        KetchumRaad

        Oct 2014 - Oct 2015
        • Dubai, United Arab Emirates
        • Full Time
        • I was Automotive and Corporate Director at Ketchum, where I led Infiniti Middle East, Kia Middle East & Africa and Airbus regional accounts, as well as Arabian Automobiles Company, Jotun Paints, and Jotun Powder Coatings as UAE-focused accounts. I also consulted on and enhanced Sanofi’s regional (20+ markets) internal communications.

        2014

        PR Associate Director

        Porter Novelli

        Apr 2011 - Oct 2014
        • Dubai, United Arab Emirates
        • Full Time
        • I was Associate Director at Impact Porter Novelli. During my time there I led Mercedes-Benz Passenger Cars and Commercial Vehicles (Daimler Middle East & Levant), MMI (Le Clos, Costa Coffee, MMI Corporate and Emirates Leisure Retail) and MED-EL regional accounts. In addition, I also led Hewlett Packard Middle East as well as several PepsiCo and Procter & Gamble (Gillette, Pampers and Thank You, Mom 2012 London Olympic Games) regional campaigns, blending traditional PR with a new focus in social media, while creating marketing and PR platforms for consumer brand excitement, trial, engagement and loyalty.

        2011

        Group Account Director

        MemacOgilvy

        Dec 2008 - Jun 2011
        • Dubai, United Arab Emirates
        • Full Time
        • I was the Group Account Director of the consumer team, leading fully regional clients, Coca-Cola, GROHE, Samsung, and Volvo Middle East as well as Unilever’s Sunsilk, Dove and Pond’s brands. During my time at Memac Ogilvy, I led the region’s largest PR account, General Motors Middle East, overseeing all communications at both corporate and general distributor (19 distributors region-wide) level including award-winning product launches and events for Chevrolet, GMC, Cadillac, HUMMER and Saab brands, GM corporate and CSR, and directed regional PR through the global restructuring of General Motors U.S. in the summer of 2009.

        2008

        Managing Director

        How Do You Say Ltd

        Jan 2005 - Dec 2008
        • London, United Kingdom
        • Full Time
        • I founded my own company specialising in PR, marketing and copy writing (website copy, marketing collateral, speeches, backgrounders, press releases) for clients including, VISA, GE Commercial Finance, GE Bank Artesia, Mr Site, The Hideaways Club, World Travel and Tourism Council, Environmental Biotech and Cogo Wolf Asset Management.

        Education

        1996

        Biology, Chemistry, Geology, French

        Bryanston School

        Sep 1991 - Jun 1996
        • United Kingdom
        • I secured four A-Levels in the aforementioned subjects.

        Awards

        2009

        Gold MENA EFFIE Award for 'Totally Street: Chevrolet Aveo'

        MemacOgilvy

        • 'Totally Street' was a three month long digital competition whereby entrants were able to 'spec' and accessorize a Chevrolet Aveo online with a huge variety of colours, rims, trims and accessories, post it on their social media channels and secure votes. The three most popular Aveos were then created by the Chevrolet dealer and paraded at a three day event in Abu Dhabi called Chevrolet Urban Challenge, where Aveo's target audience (University students) competed in teams across football, basketball, skateboarding and Playstation gaming.

        2009

        Bronze MENA EFFIE Award for Chevrolet Buckle Up Campaign

        MemacOgilvy

        • This was a CSR campaign educating parents and schoolchildren in the UAE about the importance of using car seats, rather than simply holding children in the front seat. Using mall activations, stands at parenting exhibitions and in-school activations in Abu Dhabi, whereby children were measured and given fun certificates detailing the exact kind of car seat they required to share with parents, we reached over 3,000 children and their parents over a six week period.