Tom Eldridge

Design Strategist & User Research

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Skills

  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Product Management
  • Digital Strategy
  • Product Innovation
  • Experience Design
  • Research and Concept Development
  • User Research
  • Service Design

Companies I’ve worked with

  • ustwo

    ustwo

    • Design
  • Publicis Sapient

    Publicis Sapient

    • Design
  • Eight Inc

    Eight Inc

    • Design
  • T

    Theorem

    Work history

    Currently

    Lead User Research

    Theorem

    Nov 2019
    • London, United Kingdom
    • Freelance
    • Lead researcher lead working with British Standards Institute (BSI) to future proof the business. During the discovery phase, my role was to define key problem areas, coordinate research with stakeholders and end-users and to recommend where the business would need to orientate itself. To test the validity of concepts, I set out to work with users to test potential ideas and gather feedback.

    Currently

    Principal Design Strategist

    ustwo

    May 2019
    • London, United Kingdom
    • Freelance
    • Strategic design lead for a 7 week research and discovery phase project for 3 (Three), the mobile network operator. Working with a blended team of client and agency team mates, I set the strategic direction for the project to change the direction of the business both from a customer and commercial perspective. From designing and facilitating user research sessions, synthesising the research into actionable recommendations, to deliver- ing stakeholder workshops, the role was a great platform to demonstrate my expertise and ability to self organise

    2019

    Principal Design Strategist

    Eight Inc

    Sep 2019 - Nov 2019
    • London, United Kingdom
    • Freelance
    • Working with the senior leadership team at Barclays Retail Bank to design a clear strategic direction for their products and services. Customer and commercial considerations were gathered through extensive interviews with key stakeholders and customers in workshops and interviews. Through the discovery process a coherent path emerged for the future Retail banking service, grounded in strategic insight and research. Combined with this I work as the lead Creative Solutions Consultant across EMEA.

    2019

    Principal Design Strategist

    Publicis Sapient

    Mar 2019 - Mar 2019
    • London, United Kingdom
    • Freelance
    • Principal Design Strategist - (Contract) I worked on a project for a banking app for RBS to encourage better saving behaviour for its customers. My role was to lead the research by creating a robust method of testing the desirability of this product through user research to better understand the behaviours it triggered.

    Education

    Currently

    Sep 1999
    • London, United Kingdom
    • Studied Political Science

    1998

    Political Theory

    University of Kent

    Sep 1996 - Aug 1998
    • Canterbury, United Kingdom
    • Politics and Government