Tom Eldridge

Tom Eldridge

Design Strategist & User ResearchLondon, United Kingdom
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Tom Eldridge

Tom Eldridge

Design Strategist & User ResearchLondon, United Kingdom
Projects
  • Creating an art exhibition using AI and cloud computing
    Creating an art exhibition using AI and cloud computingAn experiential project for Microsoft and SAP. The challenge was to make the usually vanilla subject of ‘Cloud Computing’ and Machine Learning into a show stopper 

  • Rethinking the airport lounge experience
    Rethinking the airport lounge experienceIn response to the romance of air travel being slowly drained Virgin, were determined to create a compelling air lounge service experience for travellers. As the strategic design lead my role was to create a service layer that challenged the accepted convention of sterile, impersonal airport lounges and brought the glamour back to travel.

  • Designing an urban mobility tracking service
    Designing an urban mobility tracking serviceA service aimed at urban bicycle & moped commuters to track their vehicles from their mobile, providing a greater sense of security 

  • Redesigning the hiring of freelancers process
    Redesigning the hiring of freelancers processWorking with the freelancer network YunoJuno, I designed a new business offering to meet the changing freelancer hiring environment
  • Helping students achieve their financial goals
    Helping students achieve their financial goalsA service design project to encourage students to save more frequently and to see their progress in meeting saving goals such as a car or holiday
  • Redesigning a mobile tariff that flexes with you
    Redesigning a mobile tariff that flexes with youWorking the client at Three, the project explored new business service propositions that would future proof the business
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Work history
    T
    T
    Lead User ResearchTheorem
    London, United KingdomFreelance
    Lead researcher lead working with British Standards Institute (BSI) to future proof the business. During the discovery phase, my role was to define key problem areas, coordinate research with stakeholders and end-users and to recommend where the business would need to orientate itself. To test the validity of concepts, I set out to work with users to test potential ideas and gather feedback.
    ustwo logo
    ustwo logo
    Principal Design Strategistustwo
    London, United KingdomFreelance
    Strategic design lead for a 7 week research and discovery phase project for 3 (Three), the mobile network operator. Working with a blended team of client and agency team mates, I set the strategic direction for the project to change the direction of the business both from a customer and commercial perspective. From designing and facilitating user research sessions, synthesising the research into actionable recommendations, to deliver- ing stakeholder workshops, the role was a great platform to demonstrate my expertise and ability to self organise
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Skills
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Product Management
  • Digital Strategy
  • Product Innovation
  • Experience Design
  • Research and Concept Development
  • User Research
  • Service Design
Education
    The London School of Economics logo
    The London School of Economics logo
    MScThe London School of Economics
    London, United Kingdom
    Studied Political Science
    U
    U
    Political TheoryUniversity of Kent
     - Canterbury, United Kingdom
    Politics and Government