I’m an ambitious, entrepreneurial senior marketer with 14 year experience. I’ve led large, complex, integrated campaigns for some of the biggest brands in the world across Europe and Asia, including: Netflix, Heineken, Unilever, Volkswagen, Audi, Emirates, Facebook, PlayStation and Nike. My experience includes strategy and research, social and content, digital, experiential, ATL and launching new propositions and products for brands. I’m passionate about developing innovative and effective solutions to the planet’s biggest business and social challenges.
Projects credited in
- Digify - Call to EnterDigify is a talent spotting and hot-housing digital skills incubator, supported as part of Sadiq Khan’s Digital Talent Programme and partnering with brilliant brands. Two months paid training, based upon the principles of a real agency, with real briefs, followed by a six month placement at the offices of our brand partner. We've partnered with Sky to give the best and brightest creative and analytical minds the opportunity to kickstart a career at Sky. We’re particularly interested in people a29
Client Service DirectorLivity
- London, United KingdomFull Time
Livity helps brands earn a place in youth culture, by developing authentic campaigns in collaboration with a network of young creatives. I headed up Livity's client-servicing team; responsible for leading new business pitches, driving existing client growth, client governance, forecasting and financial targets, project profitability and operational management, and leading the client team. Clients included: Facebook, Google, Netflix, Dyson, BBC, PlayStation, Cancer Research, Unilever, Sky Sports and Nike. We developed a wide array of work based on different business challenges and youth audience needs, from strategy, insight and innovation projects to award-winning digital, social, content and on-ground programmes.
Group Account DirectorIris
- SingaporeFull Time
Responsible for leading multiple clients across Asia, including Heineken, Audi, SingTel, Johhnie Walker, Emirates and Nestle. I led integrated campaigns utilising a broad mix of channels, including: branded content, social media, mobile, digital advertising, outdoor, press, sponsorship, PR, experiential activations and events. The role involved forecasting, meeting income targets, team profitability, team development and retention, client development plans and governance, and overall creative and strategic output for client accounts. In 2013 we won The Appies of Asia, Best Asian Campaign of the Year for our Health Promotion Board ‘Be Positive’ HIV campaign.
- Project Delivery
- Business Strategy
- Operational Management
- Creative Agency
- Social Impact
- Content Marketing