I’m an ambitious, entrepreneurial senior marketer with 14 year experience. I’ve led large, complex, integrated campaigns for some of the biggest brands in the world across Europe and Asia, including: Netflix, Heineken, Unilever, Volkswagen, Audi, Emirates, Facebook, PlayStation and Nike. My experience includes strategy and research, social and content, digital, experiential, ATL and launching new propositions and products for brands. I’m passionate about developing innovative and effective solutions to the planet’s biggest business and social challenges.
Livity helps brands earn a place in youth culture, by developing authentic campaigns in collaboration with a network of young creatives. I headed up Livity's client-servicing team; responsible for leading new business pitches, driving existing client growth, client governance, forecasting and financial targets, project profitability and operational management, and leading the client team. Clients included: Facebook, Google, Netflix, Dyson, BBC, PlayStation, Cancer Research, Unilever, Sky Sports and Nike. We developed a wide array of work based on different business challenges and youth audience needs, from strategy, insight and innovation projects to award-winning digital, social, content and on-ground programmes.
Responsible for leading multiple clients across Asia, including Heineken, Audi, SingTel, Johhnie Walker, Emirates and Nestle. I led integrated campaigns utilising a broad mix of channels, including: branded content, social media, mobile, digital advertising, outdoor, press, sponsorship, PR, experiential activations and events. The role involved forecasting, meeting income targets, team profitability, team development and retention, client development plans and governance, and overall creative and strategic output for client accounts. In 2013 we won The Appies of Asia, Best Asian Campaign of the Year for our Health Promotion Board ‘Be Positive’ HIV campaign.