About me
I write copy, produce concepts, pitch ideas and create strategies across a wide range of industries and sectors. Having started writing editorial pieces for numerous magazines in 2007 I have been freelancing as a copywriter since 2009.
I can help you with:
Copywriting
Editorial
Conceptual work
ToV
Branding
Press ads
Treatments
I also write short stories and bizarre poetry and have been published online by New York based publisher, Squawk Back.
http://othmas.tumblr.com/
http://www.thesquawkback.com/2012/02/vincentduvell.html
Projects
- STA TravelWhile STA is the largest student travel agency, due to many external factors, e.g. the increased popularity in online bookings, they lost on-campus presence and relevance to students. We were employed to bring the brand back into the student mindset and be part of their lives from pre-University through to Graduation. This saw a year long campaign with over 25 creative executions for events, print, email and outdoor. The initial output targeted pre-University students who were considering University and gap year options. Examples shown were distributed through various UCAS distribution channels and were partnered with the New Zealand tourist board. ------------- NZTB (New Zealand Tourist Board) had undertaken research that showed the past creative focus of dramatic landscapes did not work. NZ is perceived as too remote and not popular or cool. As a result we pitched the ‘Go all the way’ theme to encapsulate three messages aimed at the youth market: 1.To go all the way to NZ from the UK as it’s about as far away as you can get. 2.When in Australia go all the way to NZ – you’ve gone that far why not go to NZ too. 3.When in NZ go all the way to experience all NZ has to offer. Creative executions included: 6 Sheet Posters Targeted Emails Table Top media Web Banners A6 Flyer Flash Web Banners National Media Press Advertising ------------------ Like It and Land It The Like It and Land It Facebook competition was developed to act as an overarching theme for the year as well as being a key online driver. With a number of different messages going out through a number of channels it was key to keep clear STA messaging at the heart. Seeding the Like It and Land It logo where possible gave a clear, credible identity that can run throughout the year.
- Don't Panic Partners - property re-brandDon’t Panic Partners is a growing creative studio based in the heart of Shoreditch, London. Working side by side with clients, DPP create an immersive team that solves problems together. As the sister company to multi award winning agency Don’t Panic London, the agency are a unique group of creatives who as a collective, share a wealth of brand experience. The core business involves developing integrated campaigns for an enviable client roster within commercial and residential property development. The company are now expanding further into the hotel and luxury goods sectors with Condé Nast being the marque new client. Projects include: Working within a creative team alongside property agents, developers and marketing teams that need a fresh approach to marketing commercial and residential space, I have developed ToV’s, produced copy and created press ads for numerous international brands.
+ Show more
Work history
CopywriterDon't Panic Partners
– Working within a creative team alongside property agents, developers and marketing teams that need a fresh approach to marketing commercial and residential space, I have developed ToV’s, produced copy and created press ads for numerous international brands.
Notable clients include: CBRE, Redrow, Resolution, Mountain Capital.
– Producing copy for Condé Nast across various digital platforms for titles including; Vogue, Vanity Fair, Glamour, GQ and GQ Style.
– I also worked on the re-brand of DPP and produced the current ToV.
Freelance Copywriter
-
Working alongside the Senior Designer to develop ToV for Generator hostels, in particular their Barcelona and London sites. Copy has been developed for a complete interior re-brand and created for all signage across 8 floors of Generator BCN, as well as in room statutory signage. For Generator LDN a more conceptual approach was taken for the naming and developing of themes for each of the floors, as well as signage.
This includes way-finding copy and the naming of hubs within the hostels, including the restaurant area and the bar.
This project has also seen me write the food and drink menus for Generator hostels in Copenhagen, Berlin and Hamburg.
+ Show more
Skills
- Fashion
- Advertising
- Film
- Marketing PR
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Environment
- Word
- Content and Media Writing
- Copywriting
Education
Photography
-
Humanities and Social Studies
-