Hello, I'm Tom a humble logo design expert.
I specialise in logo design, stewarding start-ups and assisting existing companies. To create and breathe new life into business' through effective logo design. From consultation to creating bespoke visual articulations that reflect the brand values and differentiates you from your competitors. Logos that are aesthetically pleasing, gaining recognition quickly, are wonderfully distinct and unique.
I have a wealth of experience as a graphic designer (nearly two decades) working in design agencies, marketing agencies, as in-house designer and as a freelance graphic designer. With experience across various sectors; Arts and Culture, Hospitality and Leisure, and Industry and Commerce, creating print and digital assets in every form.
I create everything from modern and minimal to illustrative and stylised; crafting beautifully bespoke solutions to engage and inspire.
Projects
- Aston Villa FC crestAston Villa seem to be a little unsettled with their badge crest system... looking at the club logo history it seems to get altered and edited relatively frequently, with a revised badge being published last year - only for it to changed again this year. Anyway - my thoughts and edits: + The typeface used looks too bunched with the kerning being out and the curve didn't look smooth or to fit effectively in the space. So I altered the typeface altogether. Placing it within a banner container.
- Arsenal FC logo reimagined"Oooh to be a Gooner!" Looking at the current Arsenal logo I had mixed feelings. For starters am an Arsenal fan, so didn't want to completely put my foot in it. (but am bound to frustrate plenty with the concepts produced within this series - yay). Having meditated on the logo I felt myself asking the question why are there soooo many colours?!? + So first things first I reduced those. + I thought stating Arsenal was a little over kill and unnecessary so being an old school fan, took inspirat
- Premier LeagueHey mister! Can we have our ball back? It's that time of year yet again, tune into BBC one Saturday night for MoTD! The Premier League football season kicks off this Saturday. To celebrate (and set myself a little project), I am going to re-imagine / update / iterate each teams logos. One team per week (across the next 20 weeks)... I'll try and give a little reasoning and rational behind each design with the decisions I make. To kick things off (like what I did there �), I've looked at the P
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Work history
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Senior Graphic DesignerStrenson Leisure
Worthing, United KingdomFull Time
Skills
- Illustration
- Marketing
- Book Illustration
- Typography
- Branding
- Brochure Design
- Logo Design
- Creative
- Marketing Strategy
- Print Design