Tom Hoare

Head of Digital

London, United Kingdom
Locked Pro Plan feature



  • Digital Media
  • Marketing PR
  • Multi-platform
  • Account Management
  • Html
  • Internet Marketing
  • Marketing
  • Project Management
  • Social Media Marketing
  • Web Content
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Companies I’ve worked with

  • Sony Music UK

    Sony Music UK

    • Music
  • Universal Music UK

    Universal Music UK

    • Music
  • Universal Pictures

    Universal Pictures

    • Film
  • P


    Work history


    Head of Digital, Syco Music

    Sony Music UK

    Nov 2019
    • London, United Kingdom
    • Full Time


    Head Of Digital Marketing

    Universal Pictures

    Jan 2018 - Nov 2019
    • London, United Kingdom
    • Full Time


    Senior Digital Marketing Manager, Polydor Records

    Universal Music UK

    Jan 2015 - Dec 2017
    • London, United Kingdom
    • Full Time
    • After two years at Polydor as Digital Campaign Manager, I stepped up to Senior level in late 2016. Working within the Marketing team at frontline Universal label Polydor Records, to manage digital strategy on artist marketing campaigns and execute all digital campaign elements, from commissioning and overseeing development of artist websites & apps, to coordinating online advertising activity, managing streaming & playlist initiatives, introducing creative ideas to communicate the tone & identity of the artist, working closely with artist & management to set benchmarks and optimise digital & social presences, and programming regular eCRM engagement. Line managing a Junior Digital Marketing Manager and developing digital interns and work experience individuals. Combining this with an auxiliary role as a Product Manager, leading on all elements of artist campaigns including commissioning artwork, booking TV & outdoor spend, and running the project as a whole. Running digital campaigns for artists such as The 1975, HAIM, Maroon 5, elbow and Guy Garvey, The Rolling Stones, Kendrick Lamar, Frank Turner, Dr. Dre, Tove Lo, and more.


    Digital Channel Manager


    May 2012 - Jan 2015
    • London, United Kingdom
    • Full Time
    • Managing the digital content and repertoire presented by [PIAS] on YouTube, SoundCloud, VEVO, social media, artist websites, and other online channels. Working closely with the group's international sub-divisions, record labels, recording artists and repertoire owners to increase revenue & promotional opportunities and viewing & subscription figures of various online channels, encourage traffic-driving initiatives, develop and produce new content ideas, and coordinate cross-promotion opportunities. Executing digital marketing campaigns across multiple platforms and running various social media presences for labels and artists alike, and sitting on the group's central Brand Committee, contributing to all initiatives surround [PIAS] branding and marketing, both B2B and B2C. Working on a broad variety of artist campaigns, including Basement Jaxx, Courteeners, Texas, Interpol, alt-J, Twin Atlantic, Moby, Pixies, Goldfrapp, Editors, Temples, and more.


    Digital Content Coodinator

    Bluepost Digital

    Jan 2012 - May 2012
    • London, United Kingdom
    • Full Time
    • Driving forward the creation and development of rich content opportunities for the agency’s clients, liaising with external production partners to facilitate creation of on-site and social content for a variety of brands, and assisting in the programming and scheduling of content and strategy across social channels.


    Assistant Web Editor

    Zodiak Media

    Aug 2011 - Dec 2011
    • London, United Kingdom
    • Full Time
    • Working on a five-month contract role alongside other members of the central Creativity & Innovation Unit to produce editorial and digital content for Zodiak Media Group's web pages, researching stories and managing photo and video archives, and collating and sub-editing content in four different languages for digital publication from numerous other editorial contributors from across the company's 45 locations worldwide.


    Account Manager

    The Prospect Shop

    Feb 2011 - Aug 2011
    • Sydney, Australia
    • Full Time
    • Working in a client-facing role alongside data providers, external stakeholders and creative agencies to deliver custom-fitted marketing solutions for clients, from inception to completion of campaign.


    Online Producer & Music Channels


    Nov 2009 - Feb 2011
    • Sydney, Australia
    • Full Time
    • Having been sponsored on a four-year work visa, I then moved into producing online content for the channels' digital media teams, combining this with involvement in on-ground production units at numerous Australian music festivals and awards ceremonies.



    English Literature Drama

    The University of Manchester

    Sep 2006 - Jun 2009
    • Manchester, United Kingdom