Tom Hoare

Digital Campaign Manager


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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Account Manager - Web & Digital Producer


  • Digital Media
  • Marketing PR
  • Multi-platform
  • Account Management
  • Html
  • Internet Marketing
  • Marketing
  • Project Management
  • Social Media Marketing
  • Web Content
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


Digital Campaign Manager & Polydor Records

Universal Music Group

Jan 2015
  • Working within the Marketing team to manage digital strategy on artist marketing campaigns and execute all digital campaign elements, from commissioning and overseeing development of artist websites & apps, to coordinating online advertising activity, managing streaming & playlist initiatives, introducing creative ideas to communicate the tone & identity of the artist, working closely with artist & management to set benchmarks and optimise digital & social presences, and programming regular eCRM engagement. In 2015, managing digital on campaigns for artists such as The 1975, Maroon 5, elbow and Guy Garvey, The Rolling Stones, Kendrick Lamar, Frank Turner, Dr. Dre, Tove Lo, and more.


Digital Channel Manager


Apr 2012 - Jan 2015
  • Managing the digital content and repertoire presented by [PIAS] on YouTube, SoundCloud, VEVO, social media, artist websites, and other online channels. Working closely with the group's international sub-divisions, record labels, recording artists and repertoire owners to increase revenue & promotional opportunities and viewing & subscription figures of various online channels, encourage traffic-driving initiatives, develop and produce new content ideas, and coordinate cross-promotion opportunities. Executing digital marketing campaigns across multiple platforms and running various social media presences for labels and artists alike, and sitting on the group's central Brand Committee, contributing to all initiatives surround [PIAS] branding and marketing, both B2B and B2C. Working on a broad variety of artist campaigns, including Basement Jaxx, Courteeners, Texas, Interpol, alt-J, Twin Atlantic, Moby, Pixies, Goldfrapp, Editors, Temples, and more.


Digital Content Coodinator

Bluepost Digital

Jan 2012 - Apr 2012
  • Driving forward the creation and development of rich content opportunities for the agency’s clients, liaising with external production partners to facilitate creation of on-site and social content for a variety of brands, and assisting in the programming and scheduling of content and strategy across social channels.


Assistant Web Editor

Zodiak Media

Jul 2011 - Dec 2011
  • Working on a five-month contract role alongside other members of the central Creativity & Innovation Unit to produce editorial and digital content for Zodiak Media Group's web pages, researching stories and managing photo and video archives, and collating and sub-editing content in four different languages for digital publication from numerous other editorial contributors from across the company's 45 locations worldwide.


Account Manager

The Prospect Shop

Feb 2011 - Jul 2011
  • Working in a client-facing role alongside data providers, external stakeholders and creative agencies to deliver custom-fitted marketing solutions for clients, from inception to completion of campaign.


Online Producer & Music Channels


Nov 2009 - Feb 2011
  • Having been sponsored on a four-year work visa, I then moved into producing online content for the channels' digital media teams, combining this with involvement in on-ground production units at numerous Australian music festivals and awards ceremonies.



English Literature Drama

University of Manchester

Aug 2006 - May 2009