An art director, photographer and publisher with over 9 years experience in advertising. Creating campaigns across digital, social, experiential and integrated at some of the world’s top agencies. Making advertising that’s not advertising. Putting brands in culture.
My camera keeps my eye keen. My inspiration comes from anything, anywhere. My ideas start flowing when the coffee is brewing. I have a strong aesthetic and can communicate ideas quickly. Telling visual stories in smart ways. Leading teams through projects.
Projects
- YTYKWYAThe world is full of people trying to find their way. But more than ever, people are lost. I has been lost for years. A photographer traveling the world and exploring his mind. Taking pictures on the road to nowhere, arranged into a surrealist dream-like narrative travel book. You Think You Know Where You Are Is a guide to being lost. Full of dead ends and misdirections. A record of the world where places feel simultaneously familiar and new
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Projects credited in
- MIND FCUKBeing a bit naughty is in French Connection's heritage, so when it came to revealing their SS15 collection we played with your dirty minds. Working on everything from print to social, we played with different functionalities and platforms to create interesting mindfcuks. Proving so popular, t-shirts were made and sold in store.
- #MINDFCUKWe were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place. #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt. "I'm obsessed with #MINDFCUK @FCUK #brilliant" - @katielynch78
Skills
- Art Direciton
- Creative
- Advertising Concepts
- Creative Concepting
- Concepting Ideas
- Art Photography
- Branding
- Experiential Concepting
- Photography
- Fashion Photography