About me

An art director, photographer and publisher with over 9 years experience in advertising. Creating campaigns across digital, social, experiential and integrated at some of the world’s top agencies. Making advertising that’s not advertising. Putting brands in culture. My camera keeps my eye keen. My inspiration comes from anything, anywhere. My ideas start flowing when the coffee is brewing. I have a strong aesthetic and can communicate ideas quickly. Telling visual stories in smart ways. Leading teams through projects.

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Projects

• 8

  YTYKWYAThe world is full of people trying to find their way. But more than ever, people are lost. I has been lost for years. A photographer traveling the world and exploring his mind. Taking pictures on the road to nowhere, arranged into a surrealist dream-like narrative travel book. You Think You Know Where You Are Is a guide to being lost. Full of dead ends and misdirections. A record of the world where places feel simultaneously familiar and new
• 1

  #MINDFCUK French Connection
• Burton Menswear - Just The TicketBurton Menswear were needing a bit of a revamp, you know spruce it up a bit. Back in the day, Mr Montague Burton wanted the lads of the day to look sharp for cheap. He dressed our war time heroes in a 3 piece suit, coining the phrase, "The Full Monty".

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Projects credited in

• 5

  French Connection SS15Client: French Connection SS15 Agency: Lost Boys London Retouching: The Laundry Room
• 22

  MIND FCUKBeing a bit naughty is in French Connection's heritage, so when it came to revealing their SS15 collection we played with your dirty minds. Working on everything from print to social, we played with different functionalities and platforms to create interesting mindfcuks. Proving so popular, t-shirts were made and sold in store.
• #MINDFCUKWe were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place. #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt. "I'm obsessed with #MINDFCUK @FCUK #brilliant" - @katielynch78

Work history

Senior CreativeAMV BBDO
Mar 2017 - May 2017London, United KingdomFreelance
Senior CreativeCult LDN
Feb 2017 - Feb 2017London, United KingdomFreelance

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Skills

• Art Direciton
• Creative
• Advertising Concepts
• Creative Concepting
• Concepting Ideas
• Art Photography
• Branding
• Experiential Concepting
• Photography
• Fashion Photography

Education

MAUniversity of The Arts London (UAL)
Jul 2007 - Jul 2008London, United Kingdom
BAUniversity of The Arts London (UAL)
Jul 2004 - Jul 2007London, United Kingdom