An art director, photographer and publisher with over 9 years experience in advertising. Creating campaigns across digital, social, experiential and integrated at some of the world’s top agencies. Making advertising that’s not advertising. Putting brands in culture.
My camera keeps my eye keen. My inspiration comes from anything, anywhere. My ideas start flowing when the coffee is brewing. I have a strong aesthetic and can communicate ideas quickly. Telling visual stories in smart ways. Leading teams through projects.
Projects
- Meta - Flex, NaijaMeta wanted to bring the metaverse to Lagos. I worked along side creative agency Metallic to get Nigerian creators to “flex” in the metaverse for the first time together. In Nigerian culture, the term ‘flex’ can mean many things, but ultimately it’s about expression and collective enjoyment. I wanted to celebrate this and show Nigerians how to take their flex to another level.
- WaterWipes - as pure as the momentWaterWipes wanted a brand refresh. This meant defining their brand principles, art direction and tone of voice across all channels. As the worlds purest baby wipe, I wanted to show parenting in a pure and honest way, bringing a fresh approach to the baby care category.
- YTYKWYAThe world is full of people trying to find their way. But more than ever, people are lost. I has been lost for years. A photographer traveling the world and exploring his mind. Taking pictures on the road to nowhere, arranged into a surrealist dream-like narrative travel book. You Think You Know Where You Are Is a guide to being lost. Full of dead ends and misdirections. A record of the world where places feel simultaneously familiar and new
- ECCThe Experimental Circle Club is a collective I've worked closely on a number of projects with. It was born out of a subculture on the estuary at the end of the River Thames. The ECC Archives was a project to create a record of a tribe of experimental noise bands. They were filmed in a abandoned office with a static camera as their audience.
Projects credited in
- French Connection SS15Client: French Connection SS15 Agency: Lost Boys London Retouching: The Laundry Room5
- MIND FCUKBeing a bit naughty is in French Connection's heritage, so when it came to revealing their SS15 collection we played with your dirty minds. Working on everything from print to social, we played with different functionalities and platforms to create interesting mindfcuks. Proving so popular, t-shirts were made and sold in store.
- #MINDFCUKWe were asked to launch French Connection’s SS15 collection via social channels, based on the thought of “the new nude”. We decided to bring back some of that convention-busting, attention-grabbing brand personality that made them famous in the first place. #MINDFCUK was the most successful social campaign French Connection have ever run. It was so popular they even put it on a t-shirt. "I'm obsessed with #MINDFCUK @FCUK #brilliant" - @katielynch78
Work history
Senior CreativeMeta
- London, United KingdomFreelance
Took a ride into the metaverse and created work that demonstrated how Meta's innovative technologies are positively impacting the world.
Celebrated the communities on Facebook Groups that made real authentic chat through social campaigns.
Senior CreativeThe Brooklyn Brothers
- London, United KingdomFreelance
Making cut through communication in the category of baby care by showing the real side of parenting, highs and lows.
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Skills
- Art Direciton
- Creative
- Advertising Concepts
- Creative Concepting
- Concepting Ideas
- Art Photography
- Branding
- Experiential Concepting
- Photography
- Fashion Photography
Education
MAUniversity of The Arts London (UAL)
- London, United Kingdom
BAUniversity of The Arts London (UAL)
- London, United Kingdom