Tom Livingstone

Brand Lead

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Manager - Brand Manager - Copywriter

About me

Self-starting creative marketing and brand manager with over 4 years experience in writing and marketing, currently looking for something new and challenging. Previous experience spans multiple creative disciplines, from setting up media content site Secret London to executing a major OOH campaign in Central London. Previous companies range in size from early stages startups to global dating giant Badoo.

Locked Pro Plan feature

Skills

  • Advertising
  • Budget Management
  • Ad Copywriting
  • Social Media Advertising
  • Tracking Reporting
  • Facebook Acquisition
  • Content Copywriting Digital Blogging Creative
  • Brand Activation
  • Brand Strategy

Companies I’ve worked with

View all
  • Badoo

    Badoo

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    • Digital Media
  • N

    NHS

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    • J

      Jam @ Engine (now Deep Focus)

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      • G

        Grabble

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        Work history

        Currently

        Growth Manager

        Fever

        Aug 2015
        • London, United Kingdom
        • Full Time
        • Managing growth in both London and New York markets. - Creation and maintenance of all campaigns across Facebook, Twitter, Instagram, Ad Networks. - Allocation of marketing budgets across different channels.

        2018

        Brand Lead

        Badoo

        Feb 2018 - Aug 2018
        • London, United Kingdom
        • Full Time
        • Led UK brand activation strategy for 2018, identifying key opportunities across OOH, content and influencer marketing. Proposed strategy to Brand Director, Strategy Director and CMO. Created and implemented launch campaign plan for new app feature ‘Badoo Live', pitching in to CEO, CMO and CFO and working cross-functionally with internal teams to implement globally. Managed team of 4 brand managers and associates.

        2018

        Marketing Manager

        Badoo

        Jan 2017 - Feb 2018
        • London, United Kingdom
        • Full Time
        • Joint Marketing Manager co-ordinating marketing activity in United Kingdom and US, reporting directly in to CEO and founder of Badoo. Managed multiple media partners, including Time Inc, Metro, Vice and UNILAD, ensuring content was impactful and on-brand. Led OOH awareness campaign in London, writing creative copy, negotiating with media buying agencies, providing creative direction on photoshoots. Led creative development for video content campaigns with UNILAD, Viral Thread and Gemma Collins, writing scripts, providing creative direction on shoots, and giving creative feedback in line with brand.

        2017

        Growth Manger

        Grabble

        Jun 2016 - Jan 2017
        • London, United Kingdom
        • Full Time
        • Owned growth of the app's user base through creative performance marketing, reporting in to Head of Marketing. Created and pitched a marketing strategy to the CEO and CMO for a new project 'Mobula' white-labelling the app's tech.

        2015

        Content Editor Intern

        Bookatable

        Feb 2015 - Apr 2015
        • London, United Kingdom
        • Full Time
        • - Writing unique restaurant descriptions for a range of chain and independent restaurants. - Writing blog content Skills required: SEO, commercial copywriting, creative writing, adaptability of tone of voice, proof-reading.

        2015

        Receptionist

        NHS

        Aug 2014 - Mar 2015
        • Ruislip, United Kingdom
        • Full Time
        • Flexible part-time work of roughly 20 hours a week at NHS GP surgery. Roles include manning phones, booking appointments, greeting patients, admin and filing.

        2015

        Blogger

        Bookatable

        Apr 2014 - Jun 2015
        • London, United Kingdom
        • Freelance
        • SEO-based restaurant reviews and features.

        2014

        Nov 2013 - Feb 2014
        • London, United Kingdom
        • Internship
        • Clients: Xbox, Next, Samsung Home Appliances, Renault, Capital One. Departments: Blogger networking – Liaising with influencers, managing distribution of Xbox game codes, attending events, research. Analysis – Sentiment analysis, content data analysis. Community management – Copywriting, content calendar creation. Planning – Research.

        2013

        Temporary Content Manager

        Baber Smith

        Aug 2013 - Nov 2013
        • London, United Kingdom
        • Full Time
        • Copywriting, client liaison, research, image searching.

        2013

        May 2013 - Aug 2013
        • London, United Kingdom
        • Internship
        • Creative copywriting intern.

        Education

        2014

        Professional Diploma in Digital Marketing

        Digital Marketing Institute

        Aug 2014 - Dec 2014
        • London, United Kingdom
        • With modules in SEO, PPC, mobile marketing, email marketing, digital display advertising, social media marketing, analytics.

        2013

        English and Creative Writing

        University of Birmingham

        Sep 2010 - Apr 2013
        • Birmingham, United Kingdom
        • High 2.1 achieved.

        2010

        Aug 1999 - May 2010
        • London, United Kingdom