Self-starting creative marketing and brand manager with over 4 years experience in writing and marketing, currently looking for something new and challenging. Previous experience spans multiple creative disciplines, from setting up media content site Secret London to executing a major OOH campaign in Central London. Previous companies range in size from early stages startups to global dating giant Badoo.Locked Pro Plan feature
Managing growth in both London and New York markets. - Creation and maintenance of all campaigns across Facebook, Twitter, Instagram, Ad Networks. - Allocation of marketing budgets across different channels.
Led UK brand activation strategy for 2018, identifying key opportunities across OOH, content and influencer marketing. Proposed strategy to Brand Director, Strategy Director and CMO. Created and implemented launch campaign plan for new app feature ‘Badoo Live', pitching in to CEO, CMO and CFO and working cross-functionally with internal teams to implement globally. Managed team of 4 brand managers and associates.
Joint Marketing Manager co-ordinating marketing activity in United Kingdom and US, reporting directly in to CEO and founder of Badoo. Managed multiple media partners, including Time Inc, Metro, Vice and UNILAD, ensuring content was impactful and on-brand. Led OOH awareness campaign in London, writing creative copy, negotiating with media buying agencies, providing creative direction on photoshoots. Led creative development for video content campaigns with UNILAD, Viral Thread and Gemma Collins, writing scripts, providing creative direction on shoots, and giving creative feedback in line with brand.
Owned growth of the app's user base through creative performance marketing, reporting in to Head of Marketing. Created and pitched a marketing strategy to the CEO and CMO for a new project 'Mobula' white-labelling the app's tech.
- Writing unique restaurant descriptions for a range of chain and independent restaurants. - Writing blog content Skills required: SEO, commercial copywriting, creative writing, adaptability of tone of voice, proof-reading.
Flexible part-time work of roughly 20 hours a week at NHS GP surgery. Roles include manning phones, booking appointments, greeting patients, admin and filing.
SEO-based restaurant reviews and features.
Clients: Xbox, Next, Samsung Home Appliances, Renault, Capital One. Departments: Blogger networking – Liaising with influencers, managing distribution of Xbox game codes, attending events, research. Analysis – Sentiment analysis, content data analysis. Community management – Copywriting, content calendar creation. Planning – Research.
Copywriting, client liaison, research, image searching.
Creative copywriting intern.
With modules in SEO, PPC, mobile marketing, email marketing, digital display advertising, social media marketing, analytics.
High 2.1 achieved.