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Tom Proudlock

Senior Account Manager

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About me

The work bit: I am an experienced Senior Account Manager who has worked successfully across multi-million pound commercial, charity and healthcare accounts. During my time in advertising, I have developed excellent communication, organisation and management skills. I work calmly under pressure, and enjoy collaborating in a team. I also have developed a strong understanding of design as my girlfriend is a designer and this has really helped me to be able to scope projects more accurately. Now I am looking to take the next step in my career. The more about me bit: I have been living in London since I finished university back in 2007 and have enjoyed every minute of it. I spend my time outside of work enjoying what London has to offer from stand up comedy nights, to quirky restaurants and bars where everyone looks infinitely cooler than I do. I have a keen interest in music and although I am getting to that age where music festivals are starting to be more trouble than their worth, I still enjoy the atmosphere, the crowds and most importantly the music with my friends. I am also a keen sports person and am desperate to get back to playing football and average golf after a serious knee injury representing my current agency at a rugby 7's event.


  • Advertising
  • Digital Media
  • Presenting
  • Account Management
  • Business Development
  • Client Services
  • Direct Marketing
  • Management
  • Networking
  • Pitching
  • Problem Solving
  • Project Management
  • Relationship Management
  • Excel
  • Word

Work history


Senior Account Manager


May 2015
  • At this award-winning advertising agency, I worked across FMCG, educational, financial services and healthcare clients. I won pitches and built strong relationships with both clients and colleagues. Achievements ? Successfully managed the global rollout of a new Dulux digital strategy to 15 markets whilst overseeing 1 direct report ? Part of the core team on the brand refresh for Hastings Direct across multiple channels both ATL and BTL ? Account lead on the winning pitch for the Open University worth over £1million to the group ? Client lead on the development of the 1st CRM programme for Open University Global ? Managed the creation and deployment of global Tena brand sales materials to 15 local markets ? Oversaw the delivery of the innovative Toviaz patient app for both iPhone and Android, which included 5 language variations ? Built strong client and agency relationships, as proven by consistently positive feedback in twice-yearly client surveys ? Developed strong internal relationships with RAPP creative, media and data teams to ensure integrated campaigns have been delivered to a high standard Responsibilities ? Managing 1 Account Manager direct report ? Host weekly status calls and meetings with all markets, to ensure tasks are completed on time and to provide solutions for markets with limited human resources ? Present midweek and end of week status reports to AkzoNobel global director ? Work closely with strategic and creative teams to develop new concepts and campaigns across the full range of both ATL and BTL channels ? Work closely with UX on digital projects to create optimised customer experiences ? Financial management across numerous accounts ? Day-to-day client liaison


Account Manager

CDM London

May 2015 - May 2015
  • At this leading healthcare advertising agency, I worked with both UK and global clients to promote their brands and services at international and local levels. I had the opportunity to work on big accounts as well as collaborate with other Omnicom agencies to win multi-million pound pitches. Achievements ? Selected as the digital lead for the London office and sent to HQ in New York for specialised training ? Coordinated and supervised CDM’s first major digital project which integrated with traditional media for a patient support programme called Mouths Made Good ? Project managed the development of multiple iPad apps for sales reps across the EU ? Led the successful deployment of multiple email campaigns to physicians which helped re-launch Onbrez and exceeded client expectations by surpassing benchmark open rates and generating over 30 sales rep meeting requests in the first 2 months ? Helped to manage the global implementation of a new strategy for Rebif which included organising the launch event at the HQ in Geneva for over 300 attendees ? Part of core teams for 2 successful pitches, including Abilify EMEA account and Onbrez UK digital business ? Developed strong relationships with clients and colleagues, as proven by consistently good feedback at twice yearly reviews ? Pro-actively developed new process documents to streamline processes for client services teams ? Promoted twice 3 years Responsibilities ? Managed multiple accounts alongside Account Executive direct report ? Ensured that all creative was code compliant with strict ABPI guidelines ? Trained junior account team members agency process ? Presented quarterly updates on new digital work to keep the agency abreast of cutting edge technology ? A variety of account tasks including, client liaison, attending client meetings, leading teleconferences, developing creative briefs, supplier briefing and liaison, proofreading, marking amends, job trafficking, producing project estimates, project reconciliations, monthly finance reports, project timelines and weekly status reports


Account Executive


May 2015 - May 2015
  • This was my first role after university and I was brought in to support the 3 partners of the company across multiple accounts. At this marketing agency I learnt key skills while working across B2B, financial services and technology clients. Achievements ? Secured excellent media coverage for Kidney Research UK’s national pilot screening programme including BBC online and page 3 of the Telegraph ? Set up the agency’s first Google Adwords campaign, and produced weekly reports for senior management to measure its effectiveness ? Organised and ran design focus groups for a publishing client. The groups led to the client updating multiple book covers ? Delivered successful email marketing campaigns for Kidney Research UK Responsibilities ? Day-to-day client liaison on 5 accounts ? Developed creative and amends briefs, post meeting contact reports and weekly status reports ? Proof reading ? Press lobbying on PR projects ? Account finance including estimate generation and client invoicing



Business Studies

University of the West of England, Bristol

Aug 2003 - May 2007
  • I completed the 4 year business studies course with 2.1 BA hons. The course covered a variety of modules including globalisation, operations management, marketing, financial management and retail studies to name a few. The 3rd year of the course required us to complete a year in industry which I did at a small technology start up called Mobestar where I worked as a marketing executive and reported into the marketing director.