Tom Simmons

Tom Simmons

Creative Director | WYS communicationsLondon, United Kingdom
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Erin Aniker
Tom Simmons

Tom Simmons

Creative Director | WYS communicationsLondon, United Kingdom
About me
Dog stroker, thought provoker. Personal: Business: Linkedin:
    BACARDI: CASA BACARDI 2019Implementing BACARDI's DO WHAT MOVES YOU global campaign toolkit at Electric Picnic 2019. As Head of Creative at ALTER-AGENCY, I oversaw the design of a consumer journey and ways in which we could amplify the Do What Moves You brand experience before, during & post event. This included the structure, creative application and artwork of all collateral elements. This was my 6th year of Casa Bacardi, having being involved in the creative process during 2014, 2015, 2016, 2017 and 2018 also.
  • Bombay Sapphire: CANVAS
    Bombay Sapphire: CANVASWe helped Bombay Sapphire launch the CANVAS campaign at Electric Picnic 2019; their first festival activation globally. We invited festivalgoers to unleash their inner artist in the CANVAS area, where a journey of creation saw cocktails transformed into works of art. Starting with the blank CANVAS, a 100% recyclable Bombay Sapphire cup, consumers explored a range of special sensory experiences, all designed to unleash their creative potential. Kicking off the experience was the Paint Station,
    JD Sports x NIKE: #IAMJD FOOTBALL FESTIVAL PARISJD Sports partnered with NIKE to empower women around the FIFA World Cup. The day kicked off with a series of workshop areas including football with Parisian based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl and DJ masterclass with UK DJ Krystal Roxx. French pop sensation Aya Nakamura headlined with a live performance, followed by a live screening of the Women’s World Cup quarter finals. Result: Th
  • Alcatel: The People's Champion - Democratising technology with a fully integrated communications campaign
    Alcatel: The People's Champion - Democratising technology with a fully integrated communications campaignIn 2018, we were tasked with launching mobile brand Alcatel into the £100-£200 price range category. We developed The People’s Champion campaign based on insight that lots of people want really great phones and tablets at affordable prices. Democratising technology is part of Alcatel’s DNA, offering ‘GREAT TECH’ at a ‘GREAT PRICE’ under the brand ethos there’s ‘a phone for everyone’ Devising the strap-line ‘Great Tech, Great Price – a phone for everyone’, we attacked the market with an integr
  • Standard Chartered Great City Race 2016
    Standard Chartered Great City Race 2016Every year since 2004, over five thousand people have taken part in the Standard Chartered Great City Race around the closed roads of the City of London in aid of Seeing is Believing, the bank's charity partner. I worked on the annual event 2014, 2015 and in 2016. The creative team were responsible for designing the event concept for the SCGCR hospitality and an event kit / branding canvas to be implemented across both the race & hospitality areas.
  • No.3 Gin: Designing a global brand platform
    No.3 Gin: Designing a global brand platformNo.3 Gin is a super-premium spirit created by Berry Bros. & Rudd, London's oldest fine wine and spirit vintner. We created a global marketing platform that gave the brand a unique identity in a crowded market place, to make No.3 the preferred choice of premium gin for both consumers & bartenders. We designed an integrated campaign 'Unlock Taste' that rolled out globally. The campaign anchors the brand on its 300 year history & its home at No.3 St James' Street, London. No.3 is the pinnacle of
Projects credited in
    SHORT-HORN SUPER SEASONINGSWe helped our friends at Short-Horn Super Seasonings launch their brand with a logo and packaging design. Short-Horn is revolutionising the way the Western world sees entomophagy with the UK’s first Super Seasoning range. Bursting with flavour and packed full of nutrition! All of Short-Horn’s mixes are 50% Acheta domesticus cricket powder, making them more nutritious than any other seasonings you’ve ever had before. When it comes to Short-Horn, flavour never felt so good. With bright, flavours
Work history
    WYS communications logo
    WYS communications logo
    Creative Director / FreelanceWYS communications
    London, United KingdomFreelance
    Cancer Education UK logo
    Cancer Education UK logo
    Volunteer Creative LeadCancer Education UK
     - London, United KingdomPart Time
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  • Creative Direction
  • Art Direction
  • Experiential Design
  • Event Design
  • Brand Strategy
  • Creative Strategy
  • Brand Direction
  • Brand Positioning
  • Team Management
  • Design
  • Conceptual Design
  • Content Creatiion
  • Integrated Campaign
  • Marketing Communications
  • Advertising
  • Print Advertising
  • Digital Advertising
  • Digital
  • Positioning
  • Copywriting
  • Concepts
  • Advertising Concepts
  • Marketing
  • Campaign Creation
  • Brand Stories
  • Brand Storytelling
  • Retail Design
  • Photography
  • Videography
  • Animation
  • Motion
  • Guerilla Marketing
  • Experience Design
  • Activation
  • Artworking
  • Retouching
  • Editing
  • Bespoke Design
  • Brand Identity
  • PR Campaigns
  • PR Strategy
  • Digital Strategy
  • Integrated Marketing
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA (Hons) Graphic DesignUniversity of The Arts London (UAL)
     - London, United Kingdom
    Foundation Diploma in Art and DesignSouth East Essex College
     - Southend-on-Sea, United Kingdom
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