Projects
- BACARDI: CASA BACARDI 2019Implementing BACARDI's DO WHAT MOVES YOU global campaign toolkit at Electric Picnic 2019. As Head of Creative at ALTER-AGENCY, I oversaw the design of a consumer journey and ways in which we could amplify the Do What Moves You brand experience before, during & post event. This included the structure, creative application and artwork of all collateral elements. This was my 6th year of Casa Bacardi, having being involved in the creative process during 2014, 2015, 2016, 2017 and 2018 also.
- Bombay Sapphire: CANVASWe helped Bombay Sapphire launch the CANVAS campaign at Electric Picnic 2019; their first festival activation globally. We invited festivalgoers to unleash their inner artist in the CANVAS area, where a journey of creation saw cocktails transformed into works of art. Starting with the blank CANVAS, a 100% recyclable Bombay Sapphire cup, consumers explored a range of special sensory experiences, all designed to unleash their creative potential. Kicking off the experience was the Paint Station,
- JD Sports x NIKE: #IAMJD FOOTBALL FESTIVAL PARISJD Sports partnered with NIKE to empower women around the FIFA World Cup. The day kicked off with a series of workshop areas including football with Parisian based female breakdance/football freestyler troupe SE, customisation locker-room, Hip-Hop yoga led by Sandrine Bridoux, known as French YogaGirl and DJ masterclass with UK DJ Krystal Roxx. French pop sensation Aya Nakamura headlined with a live performance, followed by a live screening of the Women’s World Cup quarter finals. Result: Th
- Alcatel: The People's Champion - Democratising technology with a fully integrated communications campaignIn 2018, we were tasked with launching mobile brand Alcatel into the £100-£200 price range category. We developed The People’s Champion campaign based on insight that lots of people want really great phones and tablets at affordable prices. Democratising technology is part of Alcatel’s DNA, offering ‘GREAT TECH’ at a ‘GREAT PRICE’ under the brand ethos there’s ‘a phone for everyone’ Devising the strap-line ‘Great Tech, Great Price – a phone for everyone’, we attacked the market with an integr
- Standard Chartered Great City Race 2016Every year since 2004, over five thousand people have taken part in the Standard Chartered Great City Race around the closed roads of the City of London in aid of Seeing is Believing, the bank's charity partner. I worked on the annual event 2014, 2015 and in 2016. The creative team were responsible for designing the event concept for the SCGCR hospitality and an event kit / branding canvas to be implemented across both the race & hospitality areas.
- No.3 Gin: Designing a global brand platformNo.3 Gin is a super-premium spirit created by Berry Bros. & Rudd, London's oldest fine wine and spirit vintner. We created a global marketing platform that gave the brand a unique identity in a crowded market place, to make No.3 the preferred choice of premium gin for both consumers & bartenders. We designed an integrated campaign 'Unlock Taste' that rolled out globally. The campaign anchors the brand on its 300 year history & its home at No.3 St James' Street, London. No.3 is the pinnacle of
Projects credited in
- Henley Rugby Football ClubWe helped Henley Rugby Club rebrand. Henley Rugby Football Club was founded in 1930 with Men’s, Women’s, Kid’s, U20 & U23 teams. Their Men's 1st XV, Henley Hawks, is a rugby union team playing in the fourth tier of the English league system. After many years, the club branding was in need of updating. The brief was to refresh both the existing club and Hawks logo and bring visual cohesion to the club. Our aim was to design something fresh & contemporary, that encapsulated the club’s proud2
- Cancer Education UK - 2020 rebrandCancer Education UK is a charity focused on raising awareness within the Black, Asian, Minority Ethnic and Refugees (BAMER) and low socio-economic communities. In mid 2020, the charity was in need of a rebrand, with their identity / content at the time not championing or communicating with their target demographics. We created a modernised logo that worked across a versatile colour palette, to help the charity communicate to different genders, demographics, communities and represent differen
- Piz Buin - Get it OnWe helped #PizBuin launch their ‘Get it On’ campaign to educate consumers on how to practise safer sun. WYS communications created hundreds of assets across paid social, YouTube, Amazon media & OOH for the Johnson & Johnson owned-brand Piz Buin - including an amazing OOH installation in Southwark, that highlighted the importance of practising safer sun, and the consequences if you don’t. Research showed most users applied sun cream incorrectly, not frequently enough and were using too little.
- The Good Store by Groundwork - The Sustainable Department StoreWe helped launch a sustainable department store - 'The Good Store.' The Good Store is founded by an environmental community charity, Groundwork, to help make mainstream shopping more sustainable and sustainable shopping easier. Since the start of the year WYS communications have been helping to bring this amazing store concept to life, building a fun and energetic brand with a purpose. The Good Store hosts a shared journey towards sustainability which is visually portrayed throughout the stor3
- Aloha 65Content creation
- SHORT-HORN SUPER SEASONINGSWe helped our friends at Short-Horn Super Seasonings launch their brand with a logo and packaging design. Short-Horn is revolutionising the way the Western world sees entomophagy with the UK’s first Super Seasoning range. Bursting with flavour and packed full of nutrition! All of Short-Horn’s mixes are 50% Acheta domesticus cricket powder, making them more nutritious than any other seasonings you’ve ever had before. When it comes to Short-Horn, flavour never felt so good. With bright, flavours1
Work history
Creative Director / FreelanceWYS communications
London, United KingdomFreelance
www.wys-communications.com
Volunteer Creative LeadCancer Education UK
- London, United KingdomPart Time
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Skills
- Creative Direction
- Art Direction
- Experiential Design
- Event Design
- Brand Strategy
- Creative Strategy
- Brand Direction
- Brand Positioning
- Team Management
- Design
- Conceptual Design
- Content Creatiion
- Integrated Campaign
- Marketing Communications
- Advertising
- Print Advertising
- Digital Advertising
- Digital
- Positioning
- Copywriting
- Concepts
- Advertising Concepts
- Marketing
- Campaign Creation
- Brand Stories
- Brand Storytelling
- Retail Design
- Photography
- Videography
- Animation
- Motion
- Guerilla Marketing
- Experience Design
- Activation
- Artworking
- Retouching
- Editing
- Bespoke Design
- Brand Identity
- PR Campaigns
- PR Strategy
- Digital Strategy
- Integrated Marketing
Education
BA (Hons) Graphic DesignUniversity of The Arts London (UAL)
- London, United Kingdom
S
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Foundation Diploma in Art and DesignSouth East Essex College
- Southend-on-Sea, United Kingdom
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