Tom Wilkinson Creative Intern

Projects

PedigreeMongrel dogs are considered inferior to purebreeds, and are therefore overlooked as pets. Despite this, mixed breed dogs tend to be healthier. This campaign is to change the perception of the mongrel dog.
TuiTui beer has a new brand voice, and released a new product to augment this change. It needed a strong activation to build the new brand connections.
AnathothAnathoth needed a way to distinguish itself from competitors.
SunergiseSunergise installs free solar panels for businesses, and charges them for the power they generate. The power is always cheaper from Sunergise than it is from the grid. Sunergise needed a direct marketing campaign to reach business owners.
VitafreshVitafresh needed a new brand voice after reinventing the product as a ready-to-drink juice.
Green & Black'sThis gives the organic, fair trade chocolate a new brand voice.

Work history

Creative Intern

Nov 2015 - Mar 2016

Generated creative ideas for a variety of client briefs; worked closely with other creatives; produced scamps and storyboards to communicate ideas to clients; regularly met with account managers, planners, and creative directors on each project.

Skills

Advertising
Visual Arts
Art Direction
Copywriting
Creative
Social Media Marketing
Illustrator
Indesign
Photoshop
Powerpoint
Word
Creative Stragegy
Idea Concept Development

Education

Advertising Creativity

Mar 2015 - Nov 2015

Graduate Diploma

Double Major in Media and Psychology, Post Graduate Honours in Media

Mar 2009 - Apr 2013