I'm an integrated brand and visual communications designer with extensive experience of
building both brands and communications materials across print and web. I’m comfortable working from initial idea and concept phase through to final artwork and production. Throughout my career I have worked in-house and as a freelance. I have a broad range of experience, from working for organisations with social purpose, to designing ground-breaking communications around energy use and carbon reduction, to co-founding an award winning clean-tech startup. Most recently I have produced high quality design work for a diverse range of clients both in-house and as a freelance to help them communicate in clear and compelling ways, and to bring their brands to life. In all my roles I have brought creativity, rigorous design thinking, and high quality work.
Projects
- Mime IndustriesMime Industries was founded to make do–it–yourself robotics kits that include hardware and software. Aimed at children, young people and their parents as well as educators, the purpose is to promote learning around technology and coding. I designed the identity to create a bright, playful and positive graphic language around technology. The Mime Industries proposition had to feel accessible and easy to use, for audiences who might not be used to technology or coding, or might be be easily in
- Circular FuturesThe power of the group. How do we turn 30 straight lines into a circle? ‘We align around a common cause to shape the future. We use diverse perspectives to make us stronger. Together we can do more that we can do apart.’ Circular Futures is a joint project run by Ashoka and the eBay Foundation. Its aim is to bring together thirty candidates from the entrepreneurial, corporate and public sectors who wish to lead the transition to a circular economy based on re-use, recycling and repair. Throug
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Work history
Associate DesignerBritish Heart Foundation
London, United KingdomPart Time
As part of the in-house design team at the BHF my work has included; succesfull roll out of a newly designed brand identity; working with a range of departments to produce fundraising and event marketing and support materials across print and web; design and production of complex long form reports and data graphics. I also designed and produced the BHF 2020 annual report and accounts document. This was the first time it had been brought in-house, and made for a more streamlined and cost effective design process.
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Self-employed Designer and Art DirectorTom Williams Design
London, United KingdomFull Time
During this period I have worked as an in-house designer for three companies (Onzo, Pachube, i2O), as well as working on other projects for a range of clients including eBay Foundation/Ashoka, Royal College of Speech & Language Therapists PHVLO fashion and Livity.
My clients are spread across a range of sectors including the charity/NGO sector, publishing, the internet of things, youth marketing, utilities, film production, kids robotics and fashion. I have collaborated closely with them all to help them communicate more effectively, achieve investment, create brand capital and build confident, compelling propositions. I've also briefed and project managed creative suppliers, including photographers, illustrators and developers on behalf of my clients.
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Skills
- Graphic Communication
- Graphic Design
- Art Direction
- Creative Direction
- Typography
- Identity Design
- Brand Identity
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
Education
MA (RCA) Visual CommunicationRoyal College of Art
- London, United Kingdom
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BA(Hons) Graphic DesignThe Glasgow School of Art
- Glasgow, United Kingdom
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Awards
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Red Dot Design AwardOnzo
Awarded for the Onzo 'Smart Energy Kit'The Nick Wurr Bursary Award for WitRoyal College of Art
Awarded to the student whose work makes the best use of humour in their final show.+ Show more