Tom is the Founder of Zamzow Consulting, a boutique consultancy focusing on strategic communications and cross-sector partnerships to unlock new business opportunities for its clients. To his mind, managing one's organisational brand reputation actively is critical beyond just summoning shareholder and consumer goodwill. It is that which signals commonality to others, invites followership and allows for handshakes with unlikely allies. Rooted in an authentic and relevant ESG profile, an organisation's brand reputation quickly becomes the great opener of doors.
Having held numerous positions beyond the Communications division in a Fortune 100 company, Tom has a firm grasp on the operational complexities and motivational drivers of large multinationals. Combined with a BSc in Integrated Coastal and Marine Management, as well as an Executive Masters in Advocacy in International Affairs and Policy Making from the Geneva Graduate Institute, Tom knows how to make balancing People, Planet, Profit and Purpose not only an ideal to strive for, but an opportunity to leverage. In the private sector, and beyond.
More specifically, Tom can help boost your performance through:
• Partnership strategies and network expansion.
• Omni-channel strategic communications planning and execution (internal and external).
• ESG-profile development and tactical deployment towards corporate brand positioning and reputation management.
• Event design, moderation and community engagement.
Projects credited in
- PMI - Leading a transformation in the tobacco industry to create a smoke-free futureCreating long-term value while minimizing the negative externalities associated with its products, operations and value chain The company aims to lead a sector transformation. For PMI, it’s not about expanding its portfolio rather, replacing cigarettes with scientifically-substantiated product alternatives that moving its business and the entire industry towards a smoke-free future. Find out more here on Bloomberg: bloomberg.com/ad/tbd-media/50-sustainability--climate-leaders
Work history
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Associate Expert - Communications, Organisational Brand Strategy and Reputation ManagementBST-Impact
Geneva, SwitzerlandFreelance
www.bst-impact.com
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FounderZamzow Consulting
Lausanne, SwitzerlandFull Time
WHAT
| Design and leverage organisational ESG profiles to boost brand perception and visibility.
| Create holistic communications and partnership frameworks to acquire followership.
| Build powerful personal or organisational narratives to deliver brand pivots.
| https://tomzamzow.com/zamzow-consulting
HOW
| (Online) Reputation Management | Communications Strategy & Execution
| Partnership Strategy & Design | Organisational ESG Profiling | Organisational & Personal Branding | Network Acquisition
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Skills
- Brand Strategy
- Event Communications
- Corporate Communications
- Corporate Branding
- Public Relations
- Stakeholder Engagement
- Strategic Partnerships
Education
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Certificate Program "The Art and Science of Communications"IMD Business School
- Lausanne, Switzerland
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Masters in Advocacy in International Affairs and Policy MakingThe Geneva Graduate Institute
- Geneva, Switzerland
+ Show more