Projects
- Itaú & Apple Pay - Pay with WowItaú just launched Apple Pay in Brazil. Our job was to make the news exciting for the Brazilian audience, even though the vast majority didn't own an Apple gadget. So, we reached out to Twitter to see how people felt. And it seemed that this new way to pay was also an impressive thing to watch. Then, we chose a song that could make the spot as thrilling as the update itself. And created a campaign that was all about reactions.
- Green Art MenI've always been fascinated by museum gift shops. From printed t-shirts to custom mugs and art books, I want them all. I decided it would be fun to create a souvenir for the Brazilian Museum of Sculpture. The idea was to recreate the classic Green Army Men toy illustrating classic sculptures. I am now looking into 3D printing each model and preparing a prototype set.
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Work history
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Art DirectorAfrica DDB
- São Paulo, BrazilFull Time
Worked in Africa, Ad Agency's International Agency of the Year. Had a role bridging the gap between digital and offline. Got to work in a few integrated campaigns.
Sharpened my print and video craft.
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Art DirectorMutato JWT
- São Paulo, BrazilFull Time
Art director for Coca-Cola, Netflix and Avon. Won a couple of pitches. Helped Mutato and JWT win an Effie for Coca-Cola's World Cup campaign.
Skills
- Digital
- Print Design
- Creative Stragegy
- Social Advertising
- Entertainment
- Influencer Marketing
- Advertising Planning
Education