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Tomas Sanchez

Marketing Coordinator

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  • Marketing PR
  • Copywriting
  • Brand Management
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Wordpress
  • Communications
  • Excel
  • Indesign
  • Photoshop
  • Powerpoint
  • Ideas Development

Work history


Marketing Coordinator

Doyle Collection Hotels

Apr 2015 - Nov 2015
  • Full marketing mix for restaurants and bars at two London luxury hotels: The Marylebone hotel (108 Brasserie, Bar & Pantry) and The Kensington hotel (Town House Restaurant & Bar). • Championed social media activity across Twitter, Instagram & Facebook • Drove exposure through online listings, guidebooks, affiliate marketing & PR • Monitored competitors and industry activity and produced reports • Created & edited written copy for brand communications & corporate presentations • Designed new collateral, coordinated photo shoots and managed assets library • Performed regular website updates via CMS • Executed locally targeted sales promotion campaigns • Managed local contacts’ and customers’ databases


Reservations, Marketing and Innovation

Starwood Hotels Resorts

Dec 2011 - Aug 2013
  • *RESERVATIONS COORDINATOR: Full-time role managing reservations for 5 hotels: Sheraton Park Lane, The Park Tower Knightsbridge, Le Meridien Piccadilly, W London, and Aloft London ExCel. - Provided customer service to individual, corporate and wholesale clients, while contributing to the achievement of revenue targets by identifying sales opportunities and using selling techniques - Developed Reservations KPIs’ tracking system, which became ‘Best Practice’ for EAME hotels - Performed regular ‘mystery calls’ to Customer Contact Centres supervising quality standards - Developed a unified Departmental Induction Manual; trained new & existing employees (15+). - Created 32 branded e-mail templates to facilitate: compliance with brand standards, consistency in departmental correspondence, and a more agile communication process with stakeholders. *MARKETING TRAINEE: Monthly traineeship sessions within the Marketing team for England & Ireland (8 hotels), simultaneous to my Innovation and Reservations roles. - Developed Brand Activations to execute positioning strategy - Conducted Strategic Analyses to develop 2013/2014 Marketing Plans - Trained on: web pages management through Live CMS, and campaigns’ targeting through CRM - Performed Email Marketing audits and developed new campaigns with optimised content & copy *OPERATIONAL INNOVATION YELLOW BELT: Part-time role simultaneous to my ‘Reservations’ duties, reporting directly to the Executive Committee and the Director of Operational Innovation for England Hotels. - Project Manager, trainer and certified expert in ‘LEAN Management’ and ‘Six Sigma’ - Responsible for the planning, execution and supervision of innovation projects to streamline procedures to: develop new efficiencies, increase revenues and improve customer satisfaction



Master of Science in Marketing (distinction

University of London

Sep 2013 - Mar 2015



    Winner of Consultancy Competition

    • University competition acting as consultants to Rennie (Bayer) on behalf of J. Walter Thompson (WPP)


    Best university grade-point-average

    • Award issued by Ministry of Education (Cordoba, Argentina)


    Outstanding Student Award - Honour Diploma

    • Peer-nominated university award recognising academic performance, social commitment and entrepreneurship