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Full marketing mix for restaurants and bars at two London luxury hotels: The Marylebone hotel (108 Brasserie, Bar & Pantry) and The Kensington hotel (Town House Restaurant & Bar). • Championed social media activity across Twitter, Instagram & Facebook • Drove exposure through online listings, guidebooks, affiliate marketing & PR • Monitored competitors and industry activity and produced reports • Created & edited written copy for brand communications & corporate presentations • Designed new collateral, coordinated photo shoots and managed assets library • Performed regular website updates via CMS • Executed locally targeted sales promotion campaigns • Managed local contacts’ and customers’ databases
*RESERVATIONS COORDINATOR: Full-time role managing reservations for 5 hotels: Sheraton Park Lane, The Park Tower Knightsbridge, Le Meridien Piccadilly, W London, and Aloft London ExCel. - Provided customer service to individual, corporate and wholesale clients, while contributing to the achievement of revenue targets by identifying sales opportunities and using selling techniques - Developed Reservations KPIs’ tracking system, which became ‘Best Practice’ for EAME hotels - Performed regular ‘mystery calls’ to Customer Contact Centres supervising quality standards - Developed a unified Departmental Induction Manual; trained new & existing employees (15+). - Created 32 branded e-mail templates to facilitate: compliance with brand standards, consistency in departmental correspondence, and a more agile communication process with stakeholders. *MARKETING TRAINEE: Monthly traineeship sessions within the Marketing team for England & Ireland (8 hotels), simultaneous to my Innovation and Reservations roles. - Developed Brand Activations to execute positioning strategy - Conducted Strategic Analyses to develop 2013/2014 Marketing Plans - Trained on: web pages management through Live CMS, and campaigns’ targeting through CRM - Performed Email Marketing audits and developed new campaigns with optimised content & copy *OPERATIONAL INNOVATION YELLOW BELT: Part-time role simultaneous to my ‘Reservations’ duties, reporting directly to the Executive Committee and the Director of Operational Innovation for England Hotels. - Project Manager, trainer and certified expert in ‘LEAN Management’ and ‘Six Sigma’ - Responsible for the planning, execution and supervision of innovation projects to streamline procedures to: develop new efficiencies, increase revenues and improve customer satisfaction
University competition acting as consultants to Rennie (Bayer) on behalf of J. Walter Thompson (WPP)
Award issued by Ministry of Education (Cordoba, Argentina)
Peer-nominated university award recognising academic performance, social commitment and entrepreneurship