Work history
Strategic Planner
During my somewhat short tenure at RTG Consulting, I have been responsible for conducting and leading qualitative research, developing brand positionings and building creative concepts for a range of brands attempting to enter and/or strengthen their presence in the Chinese market, like Ermenegildo Zegna, TOD’S and Rèmy Martin. I have also had a significant role in the company’s new business development as well as being the in-house copywriter on a wide range of projects.
Freelance Copywriter
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Upon graduating from Miami Ad School, I spent a brief time at Bartle, Bogle & Hegarty (BBH) Shanghai,
where I learnt a tremendous amount on how to build compelling advertising concepts for brands. As a
creative I was responsible for developing creative concepts, mostly in the form of TV commercial
scripts, for brands like Samsung, IKEA and Sprite.
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Skills
- Advertising
- Marketing PR
- Copywriting
- Creative
- Project Management
- Strategic Planning
- Creative Direction
- Coordination
- Consumer Behavior
- Creative Thinking
- Keynote
- Strategy
Education
Advertising Copywriting
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Advertising Copywriting Diploma
Strategic Communications Copywriting
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Entry level Advertising / Communications Classes