Tommy Lagestam

Strategic Planner

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  • LocationShanghai, China

Skills

 

  • Advertising
  • Marketing PR
  • Copywriting
  • Creative
  • Project Management
  • Strategic Planning
  • Creative Direction
  • Coordination
  • Consumer Behavior
  • Creative Thinking
  • Keynote
  • Strategy

Work history

Currently

Strategic Planner

RTG Consulting

Jan 2015
  • During my somewhat short tenure at RTG Consulting, I have been responsible for conducting and leading qualitative research, developing brand positionings and building creative concepts for a range of brands attempting to enter and/or strengthen their presence in the Chinese market, like Ermenegildo Zegna, TOD’S and Rèmy Martin. I have also had a significant role in the company’s new business development as well as being the in-house copywriter on a wide range of projects.

2014

Freelance Copywriter

Bartle, Bogle Hegarty Shanghai

Sep 2014 - Dec 2014
  • Upon graduating from Miami Ad School, I spent a brief time at Bartle, Bogle & Hegarty (BBH) Shanghai, where I learnt a tremendous amount on how to build compelling advertising concepts for brands. As a creative I was responsible for developing creative concepts, mostly in the form of TV commercial scripts, for brands like Samsung, IKEA and Sprite.

2014

Creative & Copywriter

Young Rubicam New York

Jun 2014 - Aug 2014
  • At Young & Rubicam New York (Y&R) I had the privilege to learn from a wide array of skilled mentors, while creating and developing advertising concepts for brands such as Michelle Obama’s The Drink Up Initiative, The Special Olympics and V8.

2014

Creative & Copywriter

MRY New York

Mar 2014 - May 2014
  • MRY New York gave me the opportunity to hone my skills in digital advertising, creating digital and social concepts for Spotify, Coca-Cola, Pizza Hut and Jägermeister.

2014

Creative & Copywriter

360i New York

Jan 2014 - Mar 2014
  • Got to practice my digital/social skills working on brands like Hanes, Toyota, Subway, Clinique, Miracle-Gro, Oscar Mayer, Guinness, Smirnoff, and Canon.

Education

2014

Advertising Copywriting

Miami AD School

Jul 2012 - Aug 2014
  • Advertising Copywriting Diploma

2011

Strategic Communications Copywriting

Berghs School of Communication

Jul 2011 - Dec 2011
  • Entry level Advertising / Communications Classes