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During my somewhat short tenure at RTG Consulting, I have been responsible for conducting and leading qualitative research, developing brand positionings and building creative concepts for a range of brands attempting to enter and/or strengthen their presence in the Chinese market, like Ermenegildo Zegna, TOD’S and Rèmy Martin. I have also had a significant role in the company’s new business development as well as being the in-house copywriter on a wide range of projects.
Upon graduating from Miami Ad School, I spent a brief time at Bartle, Bogle & Hegarty (BBH) Shanghai, where I learnt a tremendous amount on how to build compelling advertising concepts for brands. As a creative I was responsible for developing creative concepts, mostly in the form of TV commercial scripts, for brands like Samsung, IKEA and Sprite.
At Young & Rubicam New York (Y&R) I had the privilege to learn from a wide array of skilled mentors, while creating and developing advertising concepts for brands such as Michelle Obama’s The Drink Up Initiative, The Special Olympics and V8.
MRY New York gave me the opportunity to hone my skills in digital advertising, creating digital and social concepts for Spotify, Coca-Cola, Pizza Hut and Jägermeister.
Got to practice my digital/social skills working on brands like Hanes, Toyota, Subway, Clinique, Miracle-Gro, Oscar Mayer, Guinness, Smirnoff, and Canon.
Advertising Copywriting Diploma
Entry level Advertising / Communications Classes