Tommy Lagestam

Tommy Lagestam

Strategic PlannerChina
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Tommy Lagestam

Tommy Lagestam

Strategic PlannerChina
Work history
    Strategic Planner
    During my somewhat short tenure at RTG Consulting, I have been responsible for conducting and leading qualitative research, developing brand positionings and building creative concepts for a range of brands attempting to enter and/or strengthen their presence in the Chinese market, like Ermenegildo Zegna, TOD’S and Rèmy Martin. I have also had a significant role in the company’s new business development as well as being the in-house copywriter on a wide range of projects.
    Freelance Copywriter
     - 
    Upon graduating from Miami Ad School, I spent a brief time at Bartle, Bogle & Hegarty (BBH) Shanghai, where I learnt a tremendous amount on how to build compelling advertising concepts for brands. As a creative I was responsible for developing creative concepts, mostly in the form of TV commercial scripts, for brands like Samsung, IKEA and Sprite.
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Skills
  • Advertising
  • Marketing PR
  • Copywriting
  • Creative
  • Project Management
  • Strategic Planning
  • Creative Direction
  • Coordination
  • Consumer Behavior
  • Creative Thinking
  • Keynote
  • Strategy
Education
    Advertising Copywriting
     - 
    Advertising Copywriting Diploma
    Strategic Communications Copywriting
     - 
    Entry level Advertising / Communications Classes