About me

With an advertising background, I practise verbal design, a new discipline that focuses on crafting a brand’s voice to unify the business and its offerings with effective brand experiences. My work involves writing through design thinking to bridge brand design, experience design, and communication design, while helping businesses, stakeholders, and customers thrive in a brand’s ecosystem. Through verbal design, I have challenged brands like Google, Mox by Standard Chartered, Shiseido, Schroders, and Singlife to think progressively as I create opportunities for them to succeed beyond today.

QuestionsProjectsExperienceTeam

Projects

• 3

  The British Army - Show YourselfInsight Social insecurities about one’s individuality are barriers to considering a career in the Army. Strategy To show a diverse group of people their fit in the Army by respecting and celebrating their individuality.
• Pantone PharmacyInsight Colour is a visual stimulus that can help people feel a certain way by invoking emotions. Strategy To invoke counteracting emotions and help people feel better by prescribing colour in an over-medicated world.
• Cathedral City - The Most British Thing PossibleInsight Some British cultural norms - like the unconditional love for cheese - are strange and perplexing to foreigners. Strategy To establish Cathedral City as proudly British by being the first thing foreigners explore British culture with.
• Nova by AvonInsight Drag queens have very limited makeup options to create their dramatic looks. Strategy To celebrate progression by providing better tools for drag queens to be their personas.
• Buxton - 25% Off Your ConscienceInsight Claiming to be 'UK's lightest water bottle', Buxton uses 25% less PET plastic than other bottled water bottles. Strategy To help people save the environment by reducing the burden on their consciences.
• 2

  Advertising Age - What is Creativity?This conceptual illustration was submitted as an entry to 2016 Young Creatives Cover Competition.  The brief It’s very simple, but surprisingly elusive: Create a visual capturing the essence of the creative process today. Concept By peeling away initial thoughts and cracking our heads, we discover the essence of a subject. If we then keep squeezing out solutions, we will find the unexpected perspective that speaks to hearts.

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Work history

CopywriterR/GA
Dec 2017SingaporeFull Time
V
V
Creative/Copywriting InternVarious companies
Jan 2017 - Dec 2017SingaporeInternship
Wunderman, The Teeth, Soul (London)

Skills

• Copywriting
• UX Copy
• UX Design

Education

B
B
BA (Hons) Advertising: CreativeBuckinghamshire new university
Sep 2014 - Jun 2017United Kingdom
M
M
Diploma in Communication DesignM.A.D. School by Chatsworth Medi@rt Academy
Oct 2013 - Aug 2014Singapore

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Awards

AD STARS - Crystal & FinalistAd Stars⠀⠀⠀
The British Army - Show Yourself - Campaign Video (Case Film) - Interactive - Public Service Advertising
New Blood Awards - Yellow PencilD&AD
The British Army - Show Yourself

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