Toni A

Toni A

Junior StrategistLondon, United Kingdom
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Bayo Adelaja
Tina Rugiwa
Toni A

Toni A

Junior StrategistLondon, United Kingdom
About me
I’m a Junior Strategist, with experience in government and non-for-profit communications. I have contributed to strategy across a variety of industries, including FMCG, Sports, Education, Dining and Travel. My studies exploring anthropology, social influence and human behaviour have inspired my interest in understanding and influencing consumers. With an interdisciplinary background, studying political sciences, behavioural sciences and various cultures, I am eager to use a variety of approaches and merge different findings to find inspiring insights. I am interested in brand activism, brand purpose and how brands can engage fandoms, and have written about these topics. In particular, I am eager to explore how brands can integrate social purposes into campaigns and their work, which both fit within their brand identity, and appeal to their target audience. I am also keen to explore how brands can engage (online) fandoms and use partnerships to their advantage. I love learning about different cultures, whether it’s through pop culture, literature, languages or travel, and this shapes my drive to create work which is inclusive, culturally aware and suitable for diverse audiences.
Projects
  • AUTHENTIC NARRATIVES: LESSONS FROM MY FIRST VIRTUAL PLANNING CONFERENCE
    AUTHENTIC NARRATIVES: LESSONS FROM MY FIRST VIRTUAL PLANNING CONFERENCEWrote about learnings from a planning conference, including brand activism and how consumers and fandoms lead trends
  • Pull Up or Shut Up
    Pull Up or Shut UpA project reviewing brand activism in response to the Black Lives Matter protests in Summer 2020, including how consumers reacted, how some brands messed up and what other brands did well
  • Advert for Business Launchpad
    Advert for Business LaunchpadI developed a storyboard, filmed and edited an advert for Business Launchpad, as part of the Iconic Steps programme. The advert is to target 16-25 year olds on Instagram and Twitter.
Work history
    E
    E
    WriterEnVi Media
    United KingdomFreelance
    I research and write about small businesses within fandoms, combining my interest in pop culture and business
    The Engine Group logo
    The Engine Group logo
    Junior StrategistThe Engine Group
     - London, United KingdomFull Time
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Skills
  • Blog Writing
  • Social Media
  • Fluent French
  • Business Writing
  • Communication Campaigns
  • Communications
  • Event Management
  • Research
  • Content Management
  • Copwriting
  • Strategy
  • Brand Strategy
  • Admin Skills
Education
    U
    U
    Liberal Arts (BASc) with year abroadUCL
     - London, United Kingdom
    An interdisciplinary degree combining research skills, social sciences, and Arabic and French languages.
Awards
    Google logo
    Google logo
    Fundamentals of Digital MarketingGoogle