Growth-minded professional with 9 years international experience in brand strategy, consumer product marketing, and communications. Honed skills in startups, agency, and freelance across US, EU, and APAC markets to define opportunities, promote services, launch products, and position brands to consumers, optimizing communications to drive action and achieve business goals.
With each engagement, I've made it my mission to know the customer, build trust, and find ways to continuously add value to their lives. The through-line across all of these engagements has been a focus on understanding pain-points, anticipating needs, and focusing on the customer experience to position products and services. I am looking for an opportunity to leverage my background in brand and consumer-focused marketing to deliver solutions that transforms how communities connect, improves the way teams collaborate, and empowers makers and creators.
I'm excited by disruptive ideas, unconventional solutions, & emerging markets. Lets chat about the #futureofwork #remote 🚀 & growing opportunities in #fintech #crypto #blockchain #web3 #nft and the #creators space 👾 !
Highlights
🇻🇳🎧 Launched Spotify Vietnam (the 65th global market)
🩺📱 Deployed early telemedicine program in Vietnam
🌐💻 Ran operations for travel programs in Asia for Remote Year Inc.
🃏🚀 Launched and funded a game on Kickstarter from home during a military lockdown
Work history
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Head of Brand Strategy, Co-founderthe brown cows
VietnamFull Time
Brand communications strategist specializing in top of funnel marketing to drive brand awareness and lead generation efforts. Worked closely with client teams to define value proposition, positioning, and key messaging that informed content strategies and asset creation in order to promote products and services and achieve business objectives. Highlight: pitched, won, and launched Spotify Vietnam, introducing the streaming platform to its 65th global market.
+ Introduced Spotify brand to Vietnam, developing creative territory and social content for 7 day buzz campaign, launch day event, and implementation of post-launch user retention and customer win-back strategies
+ Established KPIs to measure success of marketing activities and optimize content, resulting in consistent increases month to month for in-app downloads, free-trial signups, and conversions to premium ad-free tier
+ Led product feature education activities resulting in increased user adoption, highlighting data-driven personalization, artist discovery, offline download/playback, and behavior-based algorithmic playlist curation
+ Oversaw production and localization of 30+ high-performing monthly social media assets (static, animation, video), global brand assets, ads, email marketing, in-app notifications, evergreen content, and dark posts
+ Launched artist and global brand campaigns (e.g. Spotify Wrapped) informed by competitive analysis, social listening, media monitoring, and community management, successfully positioning Spotify as market leader
+ Directed content series and hosted workshop event for Spotify Beyond the Music, a b2b play highlighting the platform capabilities of using real time data to monitor performance, increase reach, audience engagement, and explore monetization opportunities, drawing attendance from artists, creators, industry leaders, and press
Notable Work: HyreCar, Minerva Heritage, Vietnam Airlines, Web3 NFT Project (stealth), E-Commerce Selling (Amazon, Shopify, Etsy), Stay TF Inside Game (Kickstarter)
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City Operations ManagerRemote Year
- VietnamFreelance
Operations manager and on-ground point of contact handling seamless execution of Remote Year travel programs in Vietnam, establishing a success playbook for future regional programs. Worked closely with global product, experience teams, and local vendors to ensure infrastructure was in place, to quality standards and under budget. Facilitated 3 group itineraries of 75+ remote professionals and staff, including first ever full 12 month RY cycle.
+ Surveyed program leaders to understand individual and group requirements implementing proactive strategies to anticipate needs and ensure customer satisfaction
+ Orchestrated pre-arrival logistics including transportation, accommodation, tech support, and workspace setup
+ Identified suitable service providers, negotiated contracts to secure best pricing, and monitored vendor activities and budgets to ensure fulfillment of contractual obligations
+ Built, coordinated, and fostered relationships across multiple networks in order to promote RY program initiatives, facilitate connections, and broaden community impact
+ Designed and executed unique, culturally immersive member experiences receiving high performance ratings
+ Show more
Education
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PsychologyClemson University
- Clemson, SC, USA
Double major in Communication Studies