Projects credited in
- The Little Back Street In Salford - Coronation StreetAs Coronation Street approached its 60th year on ITV, we were tasked to create a celebratory film to mark the occasion. Transporting back to the Soap's roots, we captured the magic moment Tony Warren dreamt up the idea for the UK's longest running Soap. On the midnight train from London back to Salford, Tony woke up his friend and Producer Olive with 'I've got a wonderful idea for a television series!' He told her of his idea to capture the lives of 'ordinary' people. Less than impressed, O
- ITV CreatesFrom January 1st 2019 ITV launched a new on-screen identity project across the ITV main channel, curated with Charlie Levine. Every week new idents will be showcased, with a different interpretation of our logo created by a wide range of British artists. All of the work is influenced by ITV, our programmes or the artist’s personal relationship with ITV and television itself. The project aims to reflect ITV's ongoing commitment to creativity, giving a platform to UK talent and giving a unique
Work history
Executive Creative DirectorITV
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Heading up ITV Creative, the networks in-house ad-agency that is responsible for creating and producing on and off air communications for the ITV brand portfolio. It also produces work for external clients.
Responsible for over £250 million worth of airtime this department is a mix of Creatives (broadcast, print and digital), Designers, Continuity production
delivery and Producers. Integrated thinking is applied to create outstanding work for all media -on- air, off-air, digital, product/event design and experiential.
ITV Creative works in close collaboration with Marketing, Media Planning,Research and Planning, as well as ITV Studios and ITV Commercial.
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Skills
- Film
- Marketing PR
- TV
- Visual Arts
- Print Design
- Art Direction
- Copywriting
- Design
- Creative Direction
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Final Cut Pro
- Illustrator
- Photoshop
Awards
Various- see link
http://tonystoyshop.com/awards/