Tracey Cleland

Tracey Cleland

Creative DirectorLondon, United Kingdom
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Tracey Cleland

Tracey Cleland

Creative DirectorLondon, United Kingdom
About me
I'm a twice BAFTA nominated creative director, writer, producer and storyteller with over 20 years advertising and broadcast experience. I have substantial experience in leading large teams in the creative process, from script to screen, I create, develop, write and make across all platforms (tv, digital, print), while managing budgets, developing people and delivering projects to timescale. I’ve worked with award winning animation studios, post production studios, designers and illustrators to redesign and rebrand various TV channels and set up a small bespoke advertising agency within Viacom working with Sky Media and internal and external clients. I also Co-Founded and Co-Owned the Redchurch Brewery raising nearly £1,000,000 to enable business expansion. Not bad for a Valley girl who doesn't really drink beer! I love creating, I love design and animation, I love a list and a postit note and love love love working with people from various different creative backgrounds. https://www.instagram.com/tlccreative/
Projects
  • Redchurch Brewery Rebrand
    Redchurch Brewery RebrandWorking with award winning design studio Bibliotheque.
  • Dr Martens x TMNT
    Dr Martens x TMNT
  • Log Jam - BAFTA nominated Short-Form
    Log Jam - BAFTA nominated Short-Form
  • NickToons Channel Rebrand
    NickToons Channel Rebrand
  • Eddie Retractorhead - BAFTA nominated Short-Form
    Eddie Retractorhead - BAFTA nominated Short-Form
  • NickToonsters Channel Launch
    NickToonsters Channel Launch
Projects credited in
  • Digby the Dragon premiere
    Digby the Dragon premiereThe world premiere of Nick Junior's Digby Dragon took place on Saturday at The Barbican Centre London, where guests were treated to a Digby Dragon themed pre-party before watching the show. Well done to the wonderful team at Nickelodeon who put in lots of hard work to make the event a magical success!
  • Nickelodeon
    Nickelodeon
Work history
    Peloton logo
    Peloton logo
    Creative ConsultantPeloton
    London, United KingdomFreelance
    A
    A
    VFX ProducerAnalog Studios
     - London, United KingdomFreelance
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Skills
  • Leadership
  • Project Management
  • Creative Direction
  • Communication Skills
  • Developing Concepts
  • Creative Advertising
  • Creative Ideas
  • Branded Content
  • Branding Ideas
  • Creative Production
  • Team Leadership
  • Team Development
  • Creative Team
  • Project Direction
  • Branding Projects
  • Creative Projects
  • Creative Storytelling
  • Storytelling
  • Brand Storytelling
  • Organised
  • Communicating Ideas
  • Professional
  • Integrated Advertising
  • Integrated Campaign
  • Script Editing
  • Writing
  • Creative Pitching
  • Interviewing
  • Talent Scouting
  • Branding
  • Product Launch
  • Business Owner
  • Business Startups
  • New Business
  • Creative Branding
  • Creative Briefing
  • Creative Campaigns
  • Creative Concept
  • Creative Content
  • Creative Consulting
  • Creative Development
  • Creative Leadership
  • Creative Management
  • Creative Partnerships
  • Creative Process
  • Briefing Creatives
  • Young Creatives
  • Brand Creation
  • Video Creation
  • Post Production
  • Sound Design
Education
    M
    M
    BA(Hons) Visual Communication DesignMiddlesex University
     - London, United Kingdom
Awards
    BAFTA logo
    BAFTA logo
    Log Jam (Short Form) - Children’s BAFTA nomination 2009BAFTA
    Log Jam
    BAFTA logo
    BAFTA logo
    Eddie Retractorhead (Short Form) - Children’s BAFTA nomination 2008BAFTA