Tracey is an award-winning futurist and founder of Futuremade, the futures consultancy. She works with clients such as Virgin and Diageo on long-term strategies for future growth. Recent work includes the future of work, the future of mental health and the future of AI and Diversity. She has spoken at the UN on the future of gender, and is the founder of the Female Futures Bureau for which Business Cloud just named her one of their 101 Female Founders in Tech.
In 2016 she was the recipient of the Women in Marketing Special Award for Outstanding Contribution to Marketing. In 2017 Ad Age named her a Woman to Watch (Europe), an honour given to ground-breakers, innovators and creative thinkers. She also made the BIMA 100 as an Agent of Change.
Previously in advertising both client and agency side, she left to retrain in Strategic Foresight at the University of Houston and is now a member of the Association of Professional Futurists, a Wired Fellow and a Fellow of the RSA. She sits on the Advertising Standards Authority Council and Board and is a Board Trustee of UN Women UK.
@traceyfutures
Projects
- Female Futures BureauThe Female Futures Bureau is a place for female futurists to connect, to share and to be found. In an increasingly diverse, complex and interesting world, we tend to hear the same voices and lots of similar views in the media. In 2015 The Telegraph ran a story on Back to the Future asking 'what would the next 30 years hold?'. All of the futurists interviewed were men. And one thing is very clear, that's not what the future holds. The Female Futures Bureau was set up to encourage inspiring, intelligent, opinionated women who have ideas about the future, to discuss and debate them, engage and influence others, ask for and offer opinions. In addition: editors, conference organiser, exhibitors, educators and anyone looking for a foresight professional can come here and find her. Futurists, innovators, science fiction writers, designers, researchers and academics are all welcome here to express their visions of the future. To be heard. And be seen. In the mainstream. The media will evolve to become more diverse, representative and comprehensive over time. If you want to make that happen sooner, please join in. And sign up to the Bureau.
- CIM Digital Summit: Closing Keynote SpeakerOn 17 October, the Chartered Institute of Marketing welcomed delegates to the British Museum for its annual Digital Summit. The theme this year focused on delivering the ‘ultimate customer journey’. What’s the future and what’s just hype? Does virtual reality (VR) still have too few applications to be a significant platform for marketers? Is augmented reality (AR) – with the recently released AR developer kit for the iPhone – set for a boom? These were three of the questions with which Daniel Rowles, CEO of Target Internet, launched this year’s CIM Digital Summit. What technological trends are marketers likely to encounter in the year ahead?
- IAB Engage 2017: Create The Future SpeakerAre we limiting digital innovation in the way we think about it? Historically, it’s been seen as an efficiency play, measured by performance metrics. Consequently, we’re thinking and acting more like machines, which blurs the lines between what it means to be human. Efficiency seems to be the Holy Grail but humans need an element of surprise and discovery – not the relentless march towards perfect efficiency. So, we’ve reached the point where we need to make digital more alive and more than just an information system. We should be thinking of digital as being part of the natural world and fusing the two together so it has greater meaning among people in the 21st Century. Read more at https://www.iabuk.net/blog/iab-engage-2017-morning-session#GASVyxz77LyJ1opR.99
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Projects credited in
- Bland GuidelinesWhy stand out when you were born to fit in? So many brands default to bland, so they’ll never be noticed or remembered. If you like to be bland and stay safe with no distinctive direction or attributable assets, Designer Paul Mellor and I will make sure you never stand apart from the competition, or stand out. And we get by with a little help from our friends. We invited industry experts in Creative, Strategy, Diversity, Trends, Social, SEO and PR to be bland too. As you’d expect, everything’s
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- No more excuses for all male panels: here's 50 of the best women speakersIn light of CES' 'challenge', finding enough women to fill its 2019 line-up, The Dots is shining a light on 50 women the tech conference – and any conference – would be lucky to host on its panels. In 2017, the network's founder Pip Jamieson spoke at more than 50 panels, talks and events. She found that while speaker line-ups were becoming more gender diverse in general, all too often she was in the minority or sometimes even the ‘token woman’. In 2018, The Dots is on a mission to ensure there i77