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Tracey Follows

Founder of Futuremade

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About me

Tracey is an award-winning futurist and founder of Futuremade, the futures consultancy. She works with clients such as Virgin and Diageo on long-term strategies for future growth. Recent work includes the future of work, the future of mental health and the future of AI and Diversity. She has spoken at the UN on the future of gender, and is the founder of the Female Futures Bureau for which Business Cloud just named her one of their 101 Female Founders in Tech. In 2016 she was the recipient of the Women in Marketing Special Award for Outstanding Contribution to Marketing. In 2017 Ad Age named her a Woman to Watch (Europe), an honour given to ground-breakers, innovators and creative thinkers. She also made the BIMA 100 as an Agent of Change. Previously in advertising both client and agency side, she left to retrain in Strategic Foresight at the University of Houston and is now a member of the Association of Professional Futurists, a Wired Fellow and a Fellow of the RSA. She sits on the Advertising Standards Authority Council and Board and is a Board Trustee of UN Women UK. @traceyfutures

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