About me

Tracy has over 8 years of industry experience in digital media design and has worked at a number of digital agencies in Adelaide and Melbourne. Tracy has a passion for digital design, UX and typography. She's often involved in both design and development process and has a strong understanding of form and function of digital campaigns. She has been involved in projects which have previously been awarded at industry awards. The work she produced spans across arts, finance and hospitality industries. She also has strong interest in social media and passionate about advertising/marketing campaigns that leverage the power of social media. She's a strong believer that a good idea should be one the works both online and offline.

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Projects

• Bank SA Little SaversMini site for Bank SA's School Banking Program. The aim of the campaign is to introduce to young schoolers the concept of saving in a fun, interactive way.
• Fantastic SnacksFantastic Snacks is a FMCG brand in Australia, specialising in snack foods. This work spans from 2013-2014 for Japanese Lady - the mascot for its line of rice snacks. My work on this project covers art direction, digital design for web and mobile, as well as front-end development across a number of Facebook competitions.
• IdentityBusiness card created from hand-lettering of my personal brand. Plus a scratchable surface to reveal contact information to encourage interaction.

Work history

Visual Designer
May 2015
Digital Designer
May 2014 - Jul 2014

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Skills

• Advertising
• Print Design
• Art Direction
• Websites
• CSS
• Html
• Interface Design
• Interactive Design
• Web Page Design
• Illustrator
• Indesign
• Photoshop
• UX Design
• UI Design

Education

Bachelor of Multimedia Design
Mar 2001 - Dec 2004