Obsessed with the new, new. Interested in the ever changing role of mass communication, data and solid creative. But mostly I just want to do the best work possible. And fame and fortune.
Worked On:
-Facebook
-Red Bull
-Sky News
-Absolut (Pitch Win)
-Jameson
-Chivas Regal (Pitch Win)
-Cadillac (Pitch Win)
-MOTIONGATE Dubai (Pitch Win)
-STC
-Ooredoo (Pitch Win)
-Lebanese Brew
Projects
- Still Here, Still BleedingTo commemorate the 100 year anniversary of the Armenian genocide - formally recognised by only 22 countries around the world - Audio Kultur, an subculture print magazine in Beirut, dedicated an entire issue to the contributions of Armenians in Beirut to Lebanese culture. A history of conflict and violence has meant that anything political is a big turn off for young people in Beirut. So, if we were going to connect meaningfully with our audience, we knew we’d have to cut through the stale polit
- Fashionably EarlyCadillac is one of America’s most famous automotive manufacturers and was once synonymous with the world of luxury. In the UAE, the brand wanted a return to their roots. Cadillac wanted to be more than just another a car company, they wanted to take back their standing as one of the world’s true luxury brands. In the crowded luxury automobile market, if Cadillac was going to stand out, we needed an alternative entry point. We found one in the world of luxury fashion
- The Last Summer on EarthHow do you sell a small, independent brewery to a non-beer drinking country, whose sole provider of brew is not only a national treasure, but backed by Heineken? You've got to do something brave. Lebanese Brew was confident that Beirut's youth would love their product, they just had to try it. With a distribution network hampered by Heineken’s dominance and the lack of funds for a national TV campaign, we knew we needed to get creative.
- Microsoft's Office-For-OfficeIn order to increase activation of Microsoft Office 365 within the UAE we created the Office-for-Office project. It's a physical space, where Dubai based start-ups have a chance to rent free office space. The catch? It can only become reality with activations of Office 365, one square meter at a time.
Work history
Associate Creative Director
- Beirut, LebanonFull Time
www.interestingtimes.me
Skills
- Copy
- Ad Copy
- Advertising Concepts
- Creative Arts
- Art and Creative Direction
- Creative Dirction
- Creative Marketing
- UX
- Branding
- Big Ideas
Education
BA International Relations
- Los Angeles, United States