- HariboHOW CELEBRATING OUR INNER CHILD REINFORCED HARIBO’S BRAND FAME AND SALES DOMINANCE. THE CHALLENGE WE FACED No.1 it might be, but Haribo is a brand under constant threat. Confectionary is an increasingly competitive market, where promiscuous consumers buy on impulse driven by novelty. And there is always something new and interesting to buy. To help Haribo maintain its market leading position, we had to keep the brand mentally salient and emotionally relevant, reminding people why ‘kids and grown
- HELEN BAMBER FOUNDATIONHOW PUTTING A HUMAN FACE TO HUMAN TRAFFICKING GAVE THE ISSUE WORLDWIDE PROMINENCE. THE CHALLENGE WE FACED There can be a degree of blissful ignorance that surrounds the sex trade, seeing it as a bit of ‘nudge nudge, wink wink’ fun. After all, isn’t what happens between consenting adults their own choice? Sadly though, the reality is often very different. The sex trade in the UK can be nothing less than slavery for many of the women involved. They are (very literally) the life blood of people tra
- For Goodness ShakesHOW COURTING CONTROVERSY BROUGHT FOR GOODNESS SHAKES BRAND FAME AND NEW DISTRIBUTION. THE CHALLENGE WE FACED Convention said mix-it-yourself powders were the proper way to do protein shakes. It’s what hard-core body builders used, so everyone else thought they should do the same. Despite being more convenient, pre-mix options were seen as second best. With a nominal media budget, our challenge was to deliver instant fame at launch which challenged these preconceptions, establishing For Goodness Shakes as a credible option for a more mainstream user. THE TRUTH WE CELEBRATED For gym going guys, it’s all about image. So this was our angle of attack – make them feel uncomfortable about current behaviour. Because the fact is, when you see someone casually shaking a protein mixer, it doesn’t just look faintly ridiculous; it often looks like they’re engaging in a rather less savoury act altogether! THE MIND BOMB WE CREATED Starting with the proposition that ‘we shake so you don’t have to’, and with a need to get people talking and sharing on a minimal spend, there was really only one place for us to go! Promoting the no-fuss benefits of an already mixed protein shake, we developed a cheeky social film, seeded to relevant communities and opinion formers, dramatizing the problems with doing ‘it’ in public that all guys would instantly recognize and connect with. THE EFFECT WE DELIVERED With only £15k to spend on social seeding, this was a truly viral sensation, generating over 1m views in a month, with a similar volume of PR. And given that there is no such thing as bad publicity, being banned on the basis of just one complaint pushed coverage further still. In business terms, the film proved a potent calling card and talking point with retail buyers, helping For Goodness Shakes secure listings in Tesco and to well exceed their volume expectations in the process.
- Quiet Storm | FounderWE ARE QUIET STORM, PURVEYORS OF THE FINEST MINDBOMBS™. Founded by Trevor Robinson OBE in 1995, we see our purpose in simple terms: to make things happen for your business. We do this by creating MindBombs™. Harnessing the power of creativity, MindBombs™ are big, media neutral ideas that celebrate what makes a brand great. Because without the disruptive power of creative thinking and creative ideas nothing ever changes. Famously disruptive, meaningfully ownable and emotionally compelling, MindBombs™ drive commercial growth by cutting through the competitive clutter to embed our clients’ brands in hearts, minds, lives and behaviour, ensuring they are the ones people instinctively choose. And we don’t just come up with these ideas either. Where film is concerned, we produce and direct everything ourselves as well. Why? Because it just makes sense: it’s quicker, more cost effective and ultimately gives you better results. Seems stupid not to!
Projects credited in
- Celebrating eleven issues of Marketing Society publication, EMPOWERI launched Empower, a digital publication for The Marketing Society, in June 2019. Initially it came out once a quarter. After a few issues I made it bi-monthly. Some of the most popular issues have been the 'community and togetherness issue (May 2020) and 'divided and connected' (July 2020). The picture below is taken from the most recent issue, 'empathy and humanity' (Mar 2021). https://marketingsociety.com/empower-publication
- Championing Diversity: this Black History Month, meet 100 creatives inspiring changeWe asked 11 of our creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as ever. True d138
- Creative Direction