Triboul Clara

Senior Campaign Manager

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  • LocationLondon, United Kingdom

Projects

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About me

 

T H E I N S I D E R S - LONDON 1.5 YEAR - MARCH 2015 TO PRESENT SENIOR CAMPAIGN MANAGER - UK & FRANCE CLIENTS : LG, SAMSUNG, GENERAL MILLS, MCCORMIK, HENKEL, NESTLÉ I build end-to-end Word of Mouth campaigns, offering a strategic contribution focused on data analysis, especially sales impact, offline/online reaches and consumer insights. My role includes client-facing activities, mainly during project kick-off and final formal playback, but also operational follow-up and reporting on day-to-day basis, assuming full responsibility for project delivery. Being the only Senior Campaign Manager in the UK branch, I act both as an operational project manager and as a reference point, helping the sales team develop and promote the offer. As a truly international company, The Insiders gives me the opportunity to work with teams all around the world on a daily basis (Brazil, USA, France, Belgium, the Netherlands, Spain, Germany, Italy, UK...). International teamwork / Data analysis / Marketing strategy / Successfully contributed to the UK office opening / Cross-functional campaign management T H E I N S I D E R S - PA R I S 2.5 YEARS = SEPT 2012 / MARCH 2015 CAMPAIGN MANAGER - FRANCE & SPAIN CLIENTS : THE COCA COLA COMPANY, RECKITT, DR OETKER, LINDT, PHILIPS, JOHNSON & JOHNSON, INTERSNACK I joined the The Insiders Parisian office as a junior campaign manager and quickly advanced to a more senior position. To that extent, I travelled to many new offices (Sao Paulo, Barcelona and London) to train local campaign managers and broader teams. In addition, I have successfully delivered dozens of Word of Mouth projects,some of them involving as many as 20.000 directly implied consumers (up to 2.000.000 indirectly). Project Management / International team training / Metrics capture / Product optimization recommendation / User Engagement POIRAY = PA R I S 6 MONTHS MARCH / OCTOBER 2011 MARKETING AND COMMUNICATION MANAGER ASSISTANT My role in this prestigious “Maison” was split between PR and Merchandising. I quickly learned the mechanics and requirements of high end communication campaigns, and gained a good understanding of the life cycle of a luxury product in store, online and with retailers. PR: Press conferences, shootings, press releases copy writing, journalists follow up (jewellery range and Muse launch), international salons (New York, Paris and Brussels). Marketing: Merchandising and booklets creation for department stores and retailers (Paris, Tokyo, Beirut and Geneva). PR / Attention to detail / Fast pacing and highly demanding environment EDUCATION ISCOM LILLE: MARKETING AND COMMUNICATION MASTERS LEVEL 2007-2011 JEAN PERRIN: ECONOMIC A LEVEL (BAC ES) - ENGLISH SPECIALTY 2007

Skills

 

  • Digital Media
  • Account Management
  • Brand Management
  • Direct Marketing
  • Market Research
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Communications
  • Consumer Behavior
  • Creative Thinking
  • French
  • English
  • Spanish

Work history

Currently

Senior Campaign Manager

THE Insiders

Aug 2012

Education

2011

Marketing and Advertising

ISCOM

Aug 2007 - Sep 2011