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I am a young marketing professional with 5 years of experience in the Retail, Lifestyle and Media industry in countries like India, Egypt and Colombia. Within my role, professionally, I have immersed myself in campaigns wherein I have had exposure to brand communication, fashion event management, marketing and revenue generation within the markets that I worked in. I would like to transfer my skills and learning’s into a fashion framework and in particular to social media marketing or brand management among luxury brands or a fashion magazine. I am extremely passionate about innovative user interaction methods and sustainability in the luxury fashion brand sector. These two are also the core research areas for my dissertation.a Given a chance I would like to develop my skills further by working with an organization such as yours. Be a team player and understand the mechanics as well as add value to the brand.
Customer Service Stock Control Cash Register Handling Floor Management Personal Shopper (Part Time )
International & National – Professional Projects • Professor of International Marketing, Universidad de Manizales, Colombia, April – July 2014 • Social Media & Global Community Development Programmer for Ministry of Tourism Egypt - 8th Dec 2013 – 30th Jan 2014 • Assistant Manager of Events & Activation, Red FM 93.5, Mumbai, Sep 2010 – Feb 2011.
Marketing – • Within my marketing duties I successfully launched and managed the Future Media website which leverages how the in-store retail space can be utilized for generating revenue. • I also developed content and creatives of marketing brochures, company newsletters, business seminars and exhibition banners. Conceptualized and executed reader engagement events for ‘My World’ a fashion and lifestyle magazine exclusively for Future Group shoppers with loyalty cards. Business Development – • Generated revenue for the company through B2B deals from various category of clients like Auto , BFSI , FMCG , Lifestyle etc (last deal being for Rs.1.30 Cr /1,22,641 GBP ), some of my biggest clients being VISA, L’Oreal, Godrej, Colgate, Future Generali, HDFC Bank etc. • Market Scoping & Competitor Mapping - identified potential clients and investors for in-store brand promotion campaigns and created client specific solution from conceptualization to implementation of the campaign. • Data Analysis - Prepared activity reports through data analysis based on the raw data of in- store footfalls v/s sales.
The Times of India Group (Intellectual Property Rights (IPR) Fashion and Lifestyle Division) , Aug 2009 – Aug 2010 – 1 year, Manager - Client Servicing , reporting to Client Servicing Head Intellectual Properties that I worked on- 1.56th IDEA FILMFARE AWARDS 2. PANTALOONS FEMINA MISS INDIA 2010 (PFMI) 3. SAFI TEEN DIVA 2010 • My role here involved product placement of brands we partnered with during fashion shows (eg- L’Oreal Paris, Maybelline, World Gold Council, Alexandre de Paris, Malaga, HP Vivienne Tam signature laptop collection etc). • I also organized winner, artist press conferences, photo shoots and interviews with TV and radio channels like IBN, Sony, TV9, Viacom 18, Radio One and Radio Mirchi. • I developed the content for radio chats and brand jingles for promoting the events. Identifying business leads and closing barter deals with malls, hotels and airlines for our fashion shows was also an integral part of my profile.
Term One Fashion Business Strategy (20 credits) Building Fashion Brands (20 credits) Research Methodologies (20 credits) Term Two International Marketing Strategies (20 credits) Marketing Communications (20 credits) Collaborative Unit (20 credits) Term Three Masters Project (60 credits)
Organizational Behavior Operations Research Market Research Brand Management Statistics for Business Decisions Marketing Management E-Commerce Sales & Distribution Management Supply Chain Management International Marketing Rural & Agricultural Marketing Social Media Marketiong