Trisha Banerjee

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  • LocationLondon, United Kingdom

Projects

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About me

 

I am a young marketing professional with 5 years of experience in the Retail, Lifestyle and Media industry in countries like India, Egypt and Colombia. Within my role, professionally, I have immersed myself in campaigns wherein I have had exposure to brand communication, fashion event management, marketing and revenue generation within the markets that I worked in. I would like to transfer my skills and learning’s into a fashion framework and in particular to social media marketing or brand management among luxury brands or a fashion magazine. I am extremely passionate about innovative user interaction methods and sustainability in the luxury fashion brand sector. These two are also the core research areas for my dissertation.a Given a chance I would like to develop my skills further by working with an organization such as yours. Be a team player and understand the mechanics as well as add value to the brand.

Skills

 

  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Events PR
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Business Development Acquisition of Clients Suppliers
  • Fashion Show Organization
  • Customer Loyalty Management
  • Writing Website Content

Work history

Currently

Sales Advisor

H&M

Sep 2014
  • Customer Service Stock Control Cash Register Handling Floor Management Personal Shopper (Part Time )

2014

Project Manager

Various International Projects

Dec 2013 - Jun 2014
  • International & National – Professional Projects • Professor of International Marketing, Universidad de Manizales, Colombia, April – July 2014 • Social Media & Global Community Development Programmer for Ministry of Tourism Egypt - 8th Dec 2013 – 30th Jan 2014 • Assistant Manager of Events & Activation, Red FM 93.5, Mumbai, Sep 2010 – Feb 2011.

2013

Assistant Manager Marketing & New Business Development

Future Group India Limited

Mar 2011 - Dec 2013
  • Marketing – • Within my marketing duties I successfully launched and managed the Future Media website which leverages how the in-store retail space can be utilized for generating revenue. • I also developed content and creatives of marketing brochures, company newsletters, business seminars and exhibition banners. Conceptualized and executed reader engagement events for ‘My World’ a fashion and lifestyle magazine exclusively for Future Group shoppers with loyalty cards. Business Development – • Generated revenue for the company through B2B deals from various category of clients like Auto , BFSI , FMCG , Lifestyle etc (last deal being for Rs.1.30 Cr /1,22,641 GBP ), some of my biggest clients being VISA, L’Oreal, Godrej, Colgate, Future Generali, HDFC Bank etc. • Market Scoping & Competitor Mapping - identified potential clients and investors for in-store brand promotion campaigns and created client specific solution from conceptualization to implementation of the campaign. • Data Analysis - Prepared activity reports through data analysis based on the raw data of in- store footfalls v/s sales.

2010

Client Servicing Manager

The Times of India

Jul 2009 - Jul 2010
  • The Times of India Group (Intellectual Property Rights (IPR) Fashion and Lifestyle Division) , Aug 2009 – Aug 2010 – 1 year, Manager - Client Servicing , reporting to Client Servicing Head Intellectual Properties that I worked on- 1.56th IDEA FILMFARE AWARDS 2. PANTALOONS FEMINA MISS INDIA 2010 (PFMI) 3. SAFI TEEN DIVA 2010 • My role here involved product placement of brands we partnered with during fashion shows (eg- L’Oreal Paris, Maybelline, World Gold Council, Alexandre de Paris, Malaga, HP Vivienne Tam signature laptop collection etc). • I also organized winner, artist press conferences, photo shoots and interviews with TV and radio channels like IBN, Sony, TV9, Viacom 18, Radio One and Radio Mirchi. • I developed the content for radio chats and brand jingles for promoting the events. Identifying business leads and closing barter deals with malls, hotels and airlines for our fashion shows was also an integral part of my profile.

Education

2014

MA Strategic Fashion Marketing

University of the Arts, London

Dec 2014 - Dec 2014
  • Term One Fashion Business Strategy (20 credits) Building Fashion Brands (20 credits) Research Methodologies (20 credits) Term Two International Marketing Strategies (20 credits) Marketing Communications (20 credits) Collaborative Unit (20 credits) Term Three Masters Project (60 credits)

2009

Master’s in Marketing Management

St. Xavier’s College University of Calcutta

Jun 2007 - Jun 2009
  • Organizational Behavior Operations Research Market Research Brand Management Statistics for Business Decisions Marketing Management E-Commerce Sales & Distribution Management Supply Chain Management International Marketing Rural & Agricultural Marketing Social Media Marketiong