About me
I am a young marketing professional with 5 years of experience in the Retail, Lifestyle and Media industry in countries like India, Egypt and Colombia. Within my role, professionally, I have immersed myself in campaigns wherein I have had exposure to brand communication, fashion event management, marketing and revenue generation within the markets that I worked in. I would like to transfer my skills and learning’s into a fashion framework and in particular to social media marketing or brand management among luxury brands or a fashion magazine. I am extremely passionate about innovative user interaction methods and sustainability in the luxury fashion brand sector. These two are also the core research areas for my dissertation.a
Given a chance I would like to develop my skills further by working with an organization such as yours. Be a team player and understand the mechanics as well as add value to the brand.
Projects
- Assistant Manager Marketing and New Business DevelopmentFuture Group India Limited (In- house Brands handled – Celio, Clarks, Lee Cooper, Pantaloons) - March 2011 – Dec 2013. Assistant Manager – Marketing and New Business Development, reporting to Marketing Director & National Sales Head. Marketing – • Within my marketing duties I successfully launched and managed the Future Media website which leverages how the in-store retail space can be utilized for generating revenue. • I also developed content and creatives of marketing brochures, company newsletters, business seminars and exhibition banners. Conceptualized and executed reader engagement events for ‘My World’ a fashion and lifestyle magazine exclusively for Future Group shoppers with loyalty cards. Business Development – • Generated revenue for the company through B2B deals from various category of clients like Auto , BFSI , FMCG , Lifestyle etc (last deal being for Rs.1.30 Cr /1,22,641 GBP ), some of my biggest clients being VISA, L’Oreal, Godrej, Colgate, Future Generali, HDFC Bank etc. • Market Scoping & Competitor Mapping - identified potential clients and investors for in-store brand promotion campaigns and created client specific solution from conceptualization to implementation of the campaign. • Data Analysis - Prepared activity reports through data analysis based on the raw data of in- store footfalls v/s sales.
- Client Service ManagerThe Times of India Group (Intellectual Property Rights (IPR) Fashion and Lifestyle Division) , Aug 2009 – Aug 2010 – 1 year, Manager - Client Servicing , reporting to Client Servicing Head Intellectual Properties that I worked on- 1.56th IDEA FILMFARE AWARDS 2. PANTALOONS FEMINA MISS INDIA 2010 (PFMI) 3. SAFI TEEN DIVA 2010 • My role here involved product placement of brands we partnered with during fashion shows (eg- L’Oreal Paris, Maybelline, World Gold Council, Alexandre de Paris, Malaga, HP Vivienne Tam signature laptop collection etc). • I also organized winner, artist press conferences, photo shoots and interviews with TV and radio channels like IBN, Sony, TV9, Viacom 18, Radio One and Radio Mirchi. • I developed the content for radio chats and brand jingles for promoting the events. Identifying business leads and closing barter deals with malls, hotels and airlines for our fashion shows was also an integral part of my profile.
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Work history
Sales Advisor
Customer Service
Stock Control
Cash Register Handling
Floor Management
Personal Shopper
(Part Time )
Project Manager
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International & National – Professional Projects
• Professor of International Marketing, Universidad de Manizales, Colombia, April – July 2014
• Social Media & Global Community Development Programmer for Ministry of Tourism Egypt - 8th Dec 2013 – 30th Jan 2014
• Assistant Manager of Events & Activation, Red FM 93.5, Mumbai, Sep 2010 – Feb 2011.
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Skills
- Events
- Marketing PR
- Branding
- Promotions
- Brand Management
- Direct Marketing
- Events PR
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
- Business Development Acquisition of Clients Suppliers
- Fashion Show Organization
- Customer Loyalty Management
- Writing Website Content
Education
MA Strategic Fashion Marketing
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Term One
Fashion Business Strategy (20 credits)
Building Fashion Brands (20 credits)
Research Methodologies (20 credits)
Term Two
International Marketing Strategies (20 credits)
Marketing Communications (20 credits)
Collaborative Unit (20 credits)
Term Three
Masters Project (60 credits)
Master’s in Marketing Management
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Organizational Behavior
Operations Research
Market Research
Brand Management
Statistics for Business Decisions
Marketing Management
E-Commerce
Sales & Distribution Management
Supply Chain Management
International Marketing
Rural & Agricultural Marketing
Social Media Marketiong