About me
12 Years in the Making
An Endless River of Creativity
Research & Strategy Included
Both Iron and Fire - Molding Infinite Shapes
Projects
- Psihotrop - Artist Branding Strategy, Strategic Campaigns & PlacementCouple of years back only a few, hardcore fans, from the hip-hop industry noticed him. Two years from that point, he's dropping heat on mainstream media and running ads with Pepsi & McDonalds. Here's Psihotrop - our greatest success! https://www.facebook.com/psihotrop12/
Work history
Brand Consultant, Creative & CEO
Cluj-Napoca, RomaniaFull Time
Started out my own company in the fastest developing city in Romania. I'm now a "hired gun" working with SME's, sub-contracting to larger advertising companies and constantly leveling up.
Artist Branding
RomaniaFreelance
While working my first ad job at the agecy, I also started working with an upcoming power-house in Romanian Hip-Hop, Psihotrop.
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Skills
- Brand Creation
- Artist-brand Partnerships
- Art and Creative Direction
- Copywriter
- Voice Acting
- Creative Writer
- Musical Production
- Brand Strategy
- Sociology
- Cognitive Psychology
Education
PhD in Audio Branding
Cluj-Napoca, Romania
For my PhD I decided to combine the best of both worlds - my musical inclinations and my professional direction, and dwell into the cracks of musical artist branding and emotional contagion.
International Development and Humanitarian Emergencies
- Cluj-Napoca, Romania
A wonderful MA program, English taught, that helped me build a multi-disciplinary perspective.
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