Do you really want to delete project Psihotrop - Artist Branding Strategy, Strategic Campaigns & Placement?
12 Years in the Making An Endless River of Creativity Research & Strategy Included Both Iron and Fire - Molding Infinite Shapes
Started out my own company in the fastest developing city in Romania. I'm now a "hired gun" working with SME's, sub-contracting to larger advertising companies and constantly leveling up.
While working my first ad job at the agecy, I also started working with an upcoming power-house in Romanian Hip-Hop, Psihotrop.
The moment I started writing lyrics, I also started experimenting with music. Still doing it in parallel with my other activities.
The moment I've started expressing my artistic skills with writing lyrics and prose.
Used to also get small freelance gigs consulting for a couple of local companies and also helping out a few friends in need of advice.
My upgrade from copywriting to brand management was a huge leap. Got to experiment and work with everything the brand had to offer - from creative direction, to identity development, ad scripting, content direction and digital strategy.
My first advertising job. Started out with writing a book cover for a pizza lovers book.
Writing all kinds of content for the website.
Writing literary articles for our High School's monthly magazine edition.
For my PhD I decided to combine the best of both worlds - my musical inclinations and my professional direction, and dwell into the cracks of musical artist branding and emotional contagion.
A wonderful MA program, English taught, that helped me build a multi-disciplinary perspective.
A great Erasmus Experience that widened my horizons.
A BA in Political Science that further helped me attain my goals.