Work history
Creative Director
Responsible for the strategy and execution of the Brand Development and Marketing Plan for the company, carrying out objectives and meet KPI’s within budget and set parameters
Commercially manage the unique product mix of branded, own label, brand collaboration and trade products to gain maximum venue whilst retaining and enhancing the business’ unique brand positioning
Work closely with the New Product Development, Operations and Sales teams to ensure that the Brand Development & Marketing Plan can be effectively implemented and desired sales targets are achieved
Devise the Merchandising and Marketing plan for new product launches and site openings, ensuring innovation and consistency in the delivery platform as the business expands
Be customer and consumer focused, highly aware of competition and trends in the market place, delivering clear insights for investment decisions, promotional and strategic focus
Oversee the digital assets of the company, including website and social media to raise brand awareness and control any reputational risk
Propose the market budget, control the return on investment through effective budgetary control and brand P&L management through intimate knowledge of product and costs
Be commercially focused and responsible for driving profitability of the operations
Champion a training culture within the company to ensure succession planning, and a culture that exceeds the very best in the industry
Maintain close, professional, effective links with contractors and consultants.
Be a brand champion and guardian to inspire broader business support for the strategy of the company
Provide an environment of openness and trust, with constant feedback and performance coaching
Interior Designer
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Skills
- Interior
- Fashion
- Marketing PR
- Visual Arts
- Branding
- Print Design
- Art Direction
- Websites
- Brand Identity
- Sketching
- Autocad
- Illustrator
- Indesign
- Photoshop
- UX Design
Education
MBA Luxury Brand AND Marketing
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LUXURY BRAND AND MARKETING
Interior Design
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INTERIOR DESIGN