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- Researched and helped identify consumer needs for an innovation workshop for Aviva. - Found product and service concepts for Sanofi to adopt as their own. - Interviewed start-ups and wrote on the subjects of brand strategy, innovation and digital marketing for the LSU blog. - Responsible for LSU’s social media presence.
- Supported the Head of Strategy and a senior planner on Helly Hansen’s repositioning - from conducting qual and quant research to briefing the creatives. - Provided support on pitches for Wimbledon and TK Maxx. - Produced a market segmentation for Night Nurse. - Worked on Pantene, The Times, Haagen Dazs, Jacobs, MAN trucks and the British Tate accounts.
- Organised and wrote up UK CEO’s 100 days review. - Built a business case for and project managed a branch conversion. My role involved coordinating input from Finance, Tax, Operations, IT and the business divisions, keeping deliverables to a timeline and updating senior management on progress. - Conducted daily analysis of the bank’s risk profile, escalating trends and issues to management. - Gained an in-depth understanding of executive priorities, the cultural and the risk change programs and the post-crisis operating environment in the sector.
- Researched and wrote a market study on the tidal energy sector, which was later sold to clients. - Structured a market entry proposal for UK high-tech companies seeking to expand into France. - Developed relationships with clients to whom the company’s services were sold. - Engaged potential strategic partners for Business Crescendo in a period of expansion.