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Programming four Amsterdam art house cinemas with a total of 170,000 visitors annually. Key Accomplishments: • Achieved a 40% increase in admissions for one of the cinemas two years after taking over. • Developed an excellent eye for film in artistic and commercial sense and build strong professional relationships with independent distributors as well as the major studios.
Managing the entire production and lifespan of digital release and marketing materials for cinema, DVD, and VOD, as well as content distribution to cinemas, VOD platforms, websites and media. Advising on and executing release and marketing strategies, managing the online presence of the films, handling sales operations, analyzing and presenting results, and advising on acquisitions. Key Accomplishments: • Trusted to help set up, run, and shape the company and building the operational infrastructure. • Worked with a broad variety of films and budgets, from day-and-date releases of cutting edge documentary films to big campaigns for crossover mainstream titles.
Handling Sales for theatrical releases of 6 documentary films in The Netherlands
Getting to know all aspects of cinema exhibition, from technical to profile, from practical to policy.
Geared to experienced industry professionals, intensive, project-based program, focusing on developing smart, engaging and innovative, digital driven marketing and international distribution strategies for feature films. Designed with and delivered by leading European and US professionals from both the independent and studio distribution sector optimize the visibility and exploitation of films across platforms and markets.
Work & Organisational Psychology