About me
I would like to join a dynamic team to help define and
shape the marketing strategy, working on implementation, online and offline campaign delivery and analysis. I have proven skills in marketing, brand
management, client relationship management and contract negotiations but also media in Dubai, Paris and London. Wether within an agency or client side, I am eager to support business growth and brand awareness through project management and working with different stakeholders internally and externally.
Projects
- Harrods International campaigns in Hong-Kong, Shanghai and New-YorkLast Christmas 2017, I actively particiapted in Harrods international events in Hong Kong, Shanghai and New York to bring a selection of truly unique and classic festive experiences to clients around the world. All three events featured festive entertainment performing live during the evening and a Greenman to meet and greet guests. All locations had special edits of products, for clients to create the perfect gift list and our personal shopping teams to assist with all clients requests. At the Hong Kong and Shanghai events a BVLGARI photoshoot took place, allowing guests the very special experience of being able to try on fine pieces. Each event was a celebration of the festive season and all feature unique moments. Events took place at the Mandarin Oriental, Waldorf Astoria and the James Burden Mansion, with HK celebrating the launch of Harrods Asia, the next international edition of Harrods Magazine.
Work history
Marketing ExecutiveHarrods
London, United KingdomFull Time
Develop and execute campaigns and events calendar, ensuring on-time management of key seasonal events across international markets
Define KPIs and report ROI: sales generated, coverage, learnings, recommendations
Key campaigns: creating Harrods Christmas events in Hong-Kong, Shanghai, New York and tactical campaigns for Chinese New Year and Golden Week
Main achievements: Acquisition of new ultra-high-net-worth customers, in-store footfall increase and online spends
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Relationship ManagerCitizenK Arabia
- Dubai, United Arab EmiratesFull Time
Responsible for the achievement of the revenue target and budget forecast for the luxury magazine
Negotiating contracts and establishing relationships with media agencies – Group M, Omnicom, MCN
Rapidly acquired new advertisers: Jimmy Choo, Alexander Mc Queen, Swatch Group, Stella Mc Cartney, Jaguar
BudgetResponsible for the achievement of the revenue target and budget forecast for the luxury magazine
Negotiating contracts and establishing relationships with media agencies – Group M, Omnicom, MCN
Rapidly acquired new advertisers: Jimmy Choo, Alexander Mc Queen, Swatch Group, Stella Mc Cartney, Jaguar
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Skills
- Brand Marketing
- B2C Campaigns
- Band Management
- Brand Creative Strategy
- Contract Negotiation
- Business Development
- Campaign Planning
Education
P
P
Master management Paris-Dauphine
- Paris, France
Management: Marketing, Macroeconomics, Introduction to Finance and Accounting.
International Affairs: Global Governance Economic
International Relations, Energy Economics.
Research Thesis: A Strategic Analysis of Firms’ Diversification
Policies
U
U
Business & LanguagesUniversité Paris-Sorbonne
- Paris, France
International Political Affairs, Economics and French Business Law
Politics and Economics of the UK, the US, Spain and Latin America
Understanding and Translation of business documents French -English-Spanish
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