//NOTE: Profile is currently being updated with projects.
I love being creative. It all stems from a passion of art. Throughout my relatively short career up to now, i have been seeking every opportunity to allow me to utilise it. Whether it be creating graphics, designs, envisioning concepts or even simply thinking outside the box to find solutions to problems, I have been able to put this creativity into practice.
As I am still relatively new to the industry, I wanted to build a strong foundation by the understanding how these creative projects can impact a brands goals and how they are fit for purpose. I opted for a Digital Marketing Apprenticeship in between my second and third year at university to do just that. It gave me the foundation on how to analyse a campaigns success and report on the metrics acquired. It also helped me think further and understand the potential for the long-term results one could be seeking. Post university, working as a Marketing and BD assistant is helping me transition into more of a creative role as i am introducing a lot more creative directions to help the brand grow.
My curiosity has always driven me towards learning, hence i am always looking for more ways in which i can develop my skills. I do tend to keep my creative muscles working by working on a lot of personal projects ranging from art to brand concepts and more graphical workflows. I have a keen interest in staying creative and stimulating that half of my brain as since a young age I have loved to draw. In doing so I have kept myself proactive.
Creative skills and knowledge:
- Graphic Design (Digital, Print, Web, Mobile, Social Media, Video)
Branding (Print & Digital)
- Conceptual Wire-framing
- Traditional & Digital Art
- Sketching
- Video Production (Planning, Shooting & Editing)
- Animation (Motion Graphics)
- Adobe applications I use: Adobe Photoshop, Illustrator, InDesign, Premier Pro, After Effects
- Da Vinci Resolve
Projects
- Employee Referral Scheme - Flat/Vector Poster DesignEMPLOYEE REFERRAL SCHEME: An internal HR campaign looking to promote their employee referral initiative. The brief included a freedom to create something engaging that will attract the staff. The internal brand is very different than the corporate brand used to promote to clients. I focused on creating a vibrant/fun visual as its something that juxtaposes with the external branding. Using a flat minimal/iconographic aesthetic to illustrate the message in a fun way. THE CONCEPT: I looked to
- Career & Well-being CampaignFor the internal launch of HR's new Career and Well-being campaign, they requested a poster concept which would be placed around the office spread the message regarding the campaign and where they can find more info. for the concept, I thought a rocket seemed appropriate seeing as this is a new campaign and it will have been the first time it 'launches' to visualise promotion.
- Embodyment"Embodyment" is the name of the brand i developed for my final year project at university. I designed the brand to look at and address ways to create a memorable marketing campaign which is unique and peaks interest. I decided to have the brand focus on offering a bespoke a situated engagement experience to clients based on their needs. Due to this, I chose upon a fictional client. My client for this project was MARVEL, seeing as how at the time they were about to release their new Avengers movie. What I decided to create for marvel can be seen as a virtual dressing room of sorts. The idea was to allow immediate interaction with the product in a public place. So using the Kinect to track body positions, I used this to augment the different characters from the movie onto the users. To adda bit of customisation to it, features allowing users to change characters, powers and scenes were added. Unique experiences always seem to be talked about and this product would be a great way for Marvel to get the word out for their movie. Below you can see the first test of the working prototype in action, it still needs to be refined, progress would be made in the future.
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Work history
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Marketing and BD Assistant (Graphic Designer)Frank Hirth
London, United KingdomFull Time
Joining the Marketing and BD team in its infancy, my initial work revolved around Marketing and assisting the Marketing and BD Executive with all projects while delving into the BD side as of when needed. Shortly after joining my role expanded as more creativity was being applied to the projects. My skills in graphic design, video production, art and animation become accessible to the brand to use for various campaigns and projects going forward.
Continuing to assist the team with Marketing and BD activity whilst providing visual / graphic design capacity to the team to support any and all upcoming campaigns.
Design duties include:
- Graphic design work for both print and digital using Adobe Creative Suite
- Infographic designs
- Web designs
- In-house video production (planning/shooting/editing)
- Motion graphics
- Animation
- Photography
- Podcast production
- Branding (internal/external)
- Developing templates for various outlets (video, visual, advertisement, social media, corporate etc...)
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Marketing ExecutiveMorgan Hunt
- London, United KingdomFull Time
As a member of the marketing team, working with them to help manage and roll out various internal marketing campaigns. Becoming more independent working in the marketing team, managing various internal campaigns with an increase in responsibility. Completing various projects influencing various parts of the business, reporting directly to the marketing director.
Duties include:
- Managing the full client mini-site process. Includes design and creation using CMS systems.
- Assisted in the planning and implementation of the new company intranet.
- Managing and overlooking all content held on the intranet. This includes documents, visuals, videos, pages etc... All of which is used internally.
- Designing and managing bi-weekly internal newsletter
- Working with designers to design client case studies
- Working with an external designer to roll out visual campaigns both within the business and for clients
- Managing all email marketing campaigns both internally and externally.
- Acquiring analytics to update various reports
- Acquiring CRM data and creating reports to feedback to the sales side of the business
- Assisted the marketing director to roll out the new company values to the business
- Designing the company chalk walls monthly to reiterate internal messages and communications
- Managing company merchandise
- Ad hoc
Skills
- Adobe Photoshop
- Adaptability
- Abobe Illustrator
- Video Editing
- Social Media Marketing
- Digital Design
- Brand Marketing
- Basic Html
- Marketing
- Web Design
Education
BA (Honors) Digital Media DesignUniversity of east London
- London, United Kingdom
The course in and of itself focuses on the front end and back end of developing various projects. The easiest way to interpret it is to think of it as a combination of graphic design and computer science. Design skills and coding knowledge are addressed with new and upcoming technology. It looks into developing apps, websites, augmented reality, virtual reality, mobile gaming dev, animation, typography, UI & UX design.
I achieved a distinction first class degree with an overall of 82%. My thesis was marked in at 94% with my final year project at 95%.