I'm a digital savvy/borderline obsessed individual with experience in working on social platforms for some of the biggest publications, broadcasters and brands. I have worked agency side as well as in-house and love working to tight deadlines (perhaps my journalism background – no, I'm not crazy!). I'm trained in Google Analytics and have used a few fifty social/digital tools in my career so far.
I've built brands from the bottom, as well as amplified social channels for those who are already doing a great job.
A list of what I have can do/have done: Social + content plans, product launch + campaigns, team management, press release copy + customised press databases, paid social, influencer management + strategy, social growth plans by quarter/year, copywriting (editorial and product), event launches + guest lists, newsletter copy (and design when need be, e.g. on MailChimp).
My experience of working under three different sectors (publishing, broadcasting, brand) has put me in a valuable position of understanding all the little counterparts required to create an effective social strategy that surpasses goals and consistently hits KPIs, as well as social media as a whole.
I currently spend my day-to-day managing the influencer and social media strategy for Rodial Beauty and Nip+Fab. Social content: working on daily posts and stories for both brands, community management, campaigns, product launches, event coverage (PR/Social + Retail), social analytic reports, social sales, paid social as and when needed.
Influencer content: working with over hundreds of beauty/lifestyle/fashion influencers and makeup artists (predominately N+F, as a social-led millennial brand) for organic and paid social growth via campaigns, event management, celebrity content and weekly seeding.
Work history
N
N
Social Media + Influencer ManagerNip and Fab
London, United KingdomFull Time
I'm currently the Influencer and Social Media Manager for both beauty brands, Rodial and Nip+Fab. On joining, I was the first Social Media Manager to join the company and therefore had both the privilege and challenge to mould social media into strong communication sources for both brands. Rodial is luxury and is therefore led with brand awareness, whereas Nip+Fab is strongly social-driven – a 'fast beauty' brand – and therefore leads with influencer and community management.
I have built new content and social strategies for each brand since starting, implemented and led paid social, managed budget for social-owned projects, headed product launch campaigns on social, increased social sales, created a new influencer strategy from scratch for Nip+Fab, held influencer launch events (including one of the biggest in the UK industry for the past 4 years) for Nip+Fab, and built a strong tone and aesthetic on Rodial's social channels to be reflective of the brand. I have also introduced a strong educational element to both brands' feeds as leaders in the industry, in particular skincare.
E
E
Social Media ManagerElle magazine
- London, United KingdomFull Time
Social media manager for ELLE Magazine UK. During my time at the publication, the page grew to be the most followed Facebook page (huge for publishers, at the time) in the UK V all fashion media.
I headed the content strategy for all social channels, transitioning it from print-focused to follower/online reader-first platforms. This included video content as well as written content (breaking news as and when needed to be ahead of competitors, syndicated US news out of office hours, evergreen content for traffic). I lead syndication from Hearst US titles on a daily basis, working closely with the website's Digital Editor on a daily basis to ensure ELLE UK was kept ahead of the game constantly.
+ Show more
Skills
- Marketing PR
- Social Media
- Fashion Beauty
- Social Media Community Management and Content Curation
- Social Media Digital Strategies
- Journalism Copywriting Skills
- Press
- Public Relations
Education
C
C
BA JournalismCity University London
- London, United Kingdom
Awards
Shortlisted: Travel Journalism AwardSuitcase Magazine
Travel Journalism Award by Caribbean Tourism Organisation (SUITCASE Magazine edition 8)