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Uygar Kilic

Behavioural Economics and Social Media

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Strategist - Copywriter - Social Media Coordinator

Projects

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About me

"I did my first nudge to Bill Gates in 1993, when I was 12 to introduce student scheme in Turkey to buy Visual C++. In 2000, Microsoft started this scheme but I never know if I had an impact on that decision." Behavioural economics // Storytelling // Social media marketing // Behavioural Economics Behavioural Economics has been around since the 18th century by Adam Smith’s “Theory of Moral Sentiments” book. Behavioural economics incorporates the economics and the human psychology to identify psychological, cognitive, emotional, cultural and social factor that affect the decision making process of people. // Experience More than 8.5 years of both academic and professional experience. Worked with more than 27 different companies from startups to million pound global enterprises. 'People never want to buy a heater, they want warm air. So, market warm air to sell a heater.' // Storytelling Storytelling is the oldest way of communication. Our mind doesn't really like new ideas and usually rejects them. To break this ice, the idea should be delivered by storytelling with a creative approach. If you are product is new and try to enter to a market, you try to break the ice. At that moment, create a story and tell it to your customers. // What I do? - Analyse target audience and identify their problems - Apply behavioural economics to connect problems with solutions - Create social media strategy - Develop the creative concept - Create content by behavioural economics tactics {copywriting and visuals} - Develop the paid campaigns - Execute them all - Analyse them I hosted sixteen "Social Media Marketing and Behavioural Economics" events at WeWork London offices and reach more than 180 members. // Press I was featured in GQ China May 2015 issue for blogging journey.

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Skills

  • Social Content Strategy
  • Socia Media
  • Marketing
  • Creative Marketing
  • Consumer Behavior
  • Behaviuoural Science
  • Social Media Advertising
  • Social Media Management
  • Behaviour Change
  • Behavioural Design

Work history

Currently

Behavioural Economics & Social Media Marketing Consultant and Strategist

Gregory Abrams Davidson Solicitors

Mar 2018
  • London, United Kingdom
  • Freelance
  • Social media strategy development. Implementation of behavioural economics tactics. Managed communities are Facebook, Instagram, Twitter. Corporate blogging. Content creation {copywriting} for social media. Competitors analysis.

Currently

Behavioural Economics & Social Media Marketing Consultant and Strategist

Clive Sutton

May 2017
  • London, United Kingdom
  • Freelance
  • Social media strategy development. Managed communities are Facebook, Instagram, Twitter. Corporate blogging. Content creation. Competitors analysis.

Currently

Behavioural Economics & Social Media Marketing Consultant and Strategist

Sutton Bespoke

May 2017
  • London, United Kingdom
  • Freelance
  • Social media strategy development. Managed communities are Facebook, Instagram, Twitter. Content creation. Competitors analysis.

Currently

Behavioural Economics & Social Media Marketing Consultant and Strategist

TechComms

Mar 2016
  • London, United Kingdom
  • Freelance
  • Social media content creation for the Instagram.

2017

Behavioural Economics & Social Media Marketing Consultant and Strategist

Gooee

Sep 2017 - Dec 2017
  • London, United Kingdom
  • Freelance
  • Social media strategy development. Implementation of behavioural economics tactics. Managed communities are Facebook, Instagram, Twitter. Corporate blogging. Content creation {copywriting} for social media. Competitors analysis.

2017

Social Media Strategist

ZRide

Jan 2017 - Mar 2017
  • London, United Kingdom
  • Freelance
  • Social media and marketing communication strategy development. Managed communities are Facebook, Instagram, Twitter. Content creation and curation for all social media channels. Establishing the brand on digital platforms. Analysis of the competitors.

2017

Behavioural Economics & Social Media Marketing Consultant and Strategist

Appwox

Nov 2016 - Apr 2017
  • London, United Kingdom
  • Freelance
  • Blog articles about mobile app industry. Social media content creation.

2017

Behavioural Economics & Social Media Marketing Consultant and Strategist

Fair Recruitment

Sep 2016 - Oct 2017
  • London, United Kingdom
  • Freelance
  • Social media consultancy (strategy development, content creation and implementation). Managed community Facebook, Instagram, Twitter, Linkedin and Google+. Marketing communication strategy development. Website redevelopment. Corporate blogging.

2016

Behavioural Economics & Social Media Marketing Consultant and Strategist

Merve Bayindir

May 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • Social media strategy development. Managed communities are Facebook, Instagram, Twitter. Analysis of the competitors. Social media content creation.

2016

Behavioural Economics & Social Media Marketing Consultant and Strategist

Cocoon Project

Sep 2015 - Sep 2016
  • Slough, United Kingdom
  • Freelance
  • Social media and marketing communication strategy development. Managed community Facebook, Twitter and Google+. Social media content creation. Social media community management. Office 365 migration. Analysis of the competitors.

2016

Behavioural Economics & Social Media Marketing Consultant and Strategist

Kundalini Lounge

Sep 2015 - May 2016
  • London, United Kingdom
  • Freelance
  • Social media content creation. Managed communities are Facebook, Instagram and Twitter. Social media community management. Analysis of the competitors.

2016

Behavioural Economics & Social Media Marketing Consultant and Strategist

Joanne Stoker

May 2015 - May 2016
  • London, United Kingdom
  • Freelance
  • Social media and marketing communication strategy development. Managed communities are Facebook, Instagram, Twitter. Social media strategy development. Instagram photography. Analysis of the competitors.

2015

Dec 2014 - Jan 2015
  • London, United Kingdom
  • Freelance
  • I have written twelve articles for Mercedes-Benz Turkey's official blog.

2015

Behavioural Economics & Social Media Marketing Consultant and Strategist

Yacht Investor Magazine

Sep 2014 - May 2015
  • London, United Kingdom
  • Freelance
  • Social media content creation >750 tweets published. Social media community management. Managed communities are Facebook, Instagram and Twitter.

2015

Behavioural Economics & Social Media Marketing Consultant and Strategist

Lokum Istanbul

Oct 2013 - May 2015
  • London, United Kingdom
  • Freelance
  • Social media and marketing communication strategy development. Managed communities are Facebook, Instagram, Twitter and Google+. Content creation >3300 tweets published. Blogger engagement. Social media community management. Analysis of the competitors.

2015

Behavioural Economics & Social Media Marketing Consultant and Strategist

SESCO Renewables

Sep 2013 - Feb 2015
  • London, United Kingdom
  • Freelance
  • Digital strategy development. Analysis of the competitors.

2013

Behavioural Economics & Social Media Marketing Consultant and Strategist

Classic Car Club London

Sep 2013 - Sep 2013
  • London, United Kingdom
  • Freelance
  • I have developed a social media strategy that covers Twitter, Instagram and Facebook. Also, I have created the content and published them on the platforms.

2013

Digital Strategist

Fair Play Consulting

Apr 2013 - Oct 2013
  • London, United Kingdom
  • Freelance
  • I have developed digital marketing strategy projects.

2010

Behavioural Economics & Social Media Marketing Consultant and Strategist

MAN Bus & Truck Greece

Feb 2010 - Feb 2010
  • Athens, Greece
  • Freelance
  • I have consulted and developed a social media strategy.

2010

Behavioural Economics & Social Media Marketing Consultant and Strategist

Mercedes-Benz Turkey

Jan 2010 - Jan 2010
  • Istanbul, Turkey
  • Freelance
  • I developed the social media strategy and the blogging tactics.

Education

2014

MSc Research Marketing

University of Birmingham

Oct 2010 - Sep 2014
  • Birmingham, United Kingdom
  • I did a MSc Research degree on marketing and written a published thesis. I have investigated why and how people develop a tendency to talk about the brands on the social media platforms. The title of the thesis is "Brand talkability: an investigation of the concept of brand talkability and its antecedents"

2008

Sep 2005 - Jun 2008
  • United States

2005

Sep 2000 - Jun 2005
  • Ankara, Turkey
  • Undergraduate degree.