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I have been involved in tech and fashion startup environment for more than 5 years now and I enjoyed every step of it- agile, exciting and always challenging startup scene is where I grew professionally after graduating my business degree. I have worn many hats during the development of these companies and during these years was raised to the highest position of business management. I had a chance to get acquainted with the fashion world while building my own fashion business at House of Naive, where I was one of the co-founders responsible for internationalisation(we had one physical shop, ecommerce site and also distributed across multiple boutiques globally). This gave me the insights into the industry and also the possibility to understand the kitchen of fashion, from production to buying to visual merchandising as much online as offline. Building my own fashion brand with my partners was the best school that I could have ever attended.