Projects
- UX Architect, CRO Expert, Product Developer, SEOHeavily influenced major parts of trivago platform Developed countless CRO a/b tests with high improvement rates Worked on complete SEO internal page rank restructuring Developed first app concept for Android and iOS (top 10 app in Germany upon launch in 2010) Shifted more towards ideation and cutting-edge feature development (trivago is redefining hotel-related travel website UX along with a few others like booking.com) Currently developing next-level features that are not meant to come out for 6 to 12 months. Creation of new search concept (next-level travel search) Creation of new content concept (undercover) Reworked app concept in 2014 and beginning of 2015 (110% CR improvement – gave talk at Google as one of the first successful material design apps) Involvement in advertising strategy of company (co-directed TV spot for German market) Currently working on reintroducing and creating the concepts for page types we previously omitted as well as new ones (major shift in trivago strategy)
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Work history
Self-employed Consultant
UX Architect, Product Developer, CRO Expert, SEOStarted work as a UX / CRO consultant. Noteworthy gigs:
Currently with trivago as UX architect, ideation and conversion rate consultant
Project with ex-Expedia CEO Lawrence Nell (2006)
Project with ex-Arsmovendi CEO Michael Reuter (2006)
Earth.org (Wikipedia Rival) with Dr. Otto Stricker (CEO lotty AG) (2006-2009)
Undercover project with ex-CHRO of BP (2014)
Undercover project with Phil McCaulay (Serial Enterpreneur, Politician, Activist) (2014)
Consulting for 2 pre-funding start-ups in the maker movement
Co-founder, Product Manager and UX Architect
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Created original idea (consumer reviews)
Led team to develop platform
Started VC negotiations with Wellington Partners (Dr. Ingo Krocke)
Conception and planning of most of the platform
Became UX/SEO expert
ciao.com received over 50 million EUR VC funding
From 6 to 120 employees within 1.5 years
Led product development team (at age of 20)
Sold to Microsoft in 2008 ($468 million
Skills
- Mobile
- UX Design
- Search Engine Optimalisation
- Mockups
- Conversion Rate Optimisation
- Wireframe Creation
Education
IT Sales
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IT Sales