Valentina De Vincenti

Communications Executive

  • LocationLondon, United Kingdom


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About me


A dedicated and driven Communications Executive with a proven track record of providing exemplary levels of efficiency and creativity for both traditional and digital media for the art industry. Educated to a Master of Arts' level in Journalism (Birkbeck, University of London) and with four years of hands-in experiences in Public Relations with a portfolio of clients coupled with leading UK and international media outlets, I secured a competitive transferable skill set for this fast-paced sector. Looking to be part of an international bespoke company where I can bring immediate value and enhance current skills in a dynamic and inspiring working environment.



  • Fashion
  • Events
  • Marketing PR
  • Radio
  • TV
  • Media Analysis
  • SEO
  • News
  • Social
  • Adobe MS Office Suites
  • Foreign Languages
  • Media 360 Planning
  • Press Release Management
  • Photography Manager
  • SEO Google Analytics Html SEO Campaigns Online

Work history


Freelance International Press Officer & Media Planner

Up&up Digital PR Agency

Sep 2014
  • account for A.S.98 and L4K3 Setting strategic traditional and digital media plans according to the clients' targets for British, French, Spanish and Italian media. Crafting press releases and pitching products to different international media in order to obtain the greatest coverage and exposure within printed and digital publications such as Vogue and Marie Claire Liaising with media professionals via phone, e-mail and scheduling press meetings and interviews. Strategical usage of different social media and CSM contents so as to secure results. Arranging and attending international fairs and events. Monitoring and reporting on media coverage ensuring that set targets are met.


Freelance Journalist

Self Employed

Aug 2013
  • Covered arts, entertainment and lifestyle as a full-time general assignment reporter (and photographer). Consistently singled out as one of the most prolific writers and productive story contributors among reporting staff papers. Never failed to meet a deadline. Provided complete, accurate and compelling coverage of both anticipated and spontaneous news for print and online media (e.g. V&A exhibitions, Barbican shows, Artsroom 2015 and 2016, Sony World Photography Awards). Earned repeated commendations for excellence in reviewing, reporting and photojournalism. Collaborated to the sub-editing and publishing process.


Freelance International Press Officer & PR

World Photography Organisation Limited

Jan 2016 - Jun 2016
  • In-house Account for the 2016 Sony World Photography Awards and Photofairs|Shanghai & San Francisco Conceiving digital media plans for Arts and Photography publications across UK and Ireland and internationally Wrote artists' bios and press releases securing wide coverage for the world's largest photography awards and arts fairs on BBC, Sky Arts, The Guardian,The Times, Aesthetica, Artsy, The British Journal of Photography, L'Oeil de la Photographie, The Financial Times, Tatler and Vogue to mention a few. Act as a first point of contact for British and international Arts Editors, artists and curators, along with Sony stakeholders Provide crafted press material, arrange interviews and photo shoots. Exhibitions and Awards Ceremony: arranged and overseen private and press previews achieving pre/post event coverage and reviews. Media monitoring and reporting to both the PR Director and CEO ensuring set targets are met and shared with the Marketing and Production teams. Building new relationships, keeping database (Gorkana) and contacts constantly up-to-date Social media contents contributor with interviews to photographers and artists. Student Focus Press Manager: set media strategy for young artists and photographers ensuring engagement with universities and journalists for local and global coverage.




Birkbeck, University of London

Sep 2012 - Sep 2013