Valentina Giannella

Director Brand and Content Strategy

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  • LocationBerlin, Germany

Skills

 

  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Content Management
  • Content Marketing
  • Media Distribution Strategy
  • Content Strategy
  • Branded Content
  • Digital Analytics
  • Web Analytics
  • Media Partnership Management

Work history

Currently

Director Brand & Content Strategy

Lastminute.com

Jan 2016
  • 1. Content Marketing Strategy 2. Set up and train internal Brand Newsroom: Editorial, Content Management, Social Media, Communication managers and specialists to drive strategy, implement and coordinate content marketing operations across all markets. 3. Select and develop a network of creative agencies and content production partners to produce and distribute content across all owned, earned, social and paid media 4. Align brand strategy and select strategy and creative agencies to support lastminute.com in the top 5 EU markets: United Kingdom, France, Spain, Italy, Germany.

2015

Global Head Redbull.com

Red Bull Media House

Mar 2011 - Jul 2015
  • Global coordination of redbull.com encompassing content operations, audience development, communication and media partnerships. Redbull.com is published in 36 languages and has 53 national editions, coordinated by the global team located in the Austrian Headquarters. Under my lead, we transformed redbull.com from a corporate domain into a worldwide leading publisher of action sport and lifestyle content.

Education

1996

Innovation Management

Bocconi

Nov 1990 - Jun 1996
  • MsC Business Economics