1. Content Marketing Strategy 2. Set up and train internal Brand Newsroom: Editorial, Content Management, Social Media, Communication managers and specialists to drive strategy, implement and coordinate content marketing operations across all markets. 3. Select and develop a network of creative agencies and content production partners to produce and distribute content across all owned, earned, social and paid media 4. Align brand strategy and select strategy and creative agencies to support lastminute.com in the top 5 EU markets: United Kingdom, France, Spain, Italy, Germany.
Global coordination of redbull.com encompassing content operations, audience development, communication and media partnerships. Redbull.com is published in 36 languages and has 53 national editions, coordinated by the global team located in the Austrian Headquarters. Under my lead, we transformed redbull.com from a corporate domain into a worldwide leading publisher of action sport and lifestyle content.
MsC Business Economics